Brand page · Clothing · Portugal
ISTO.: 124k visits a month, 145 active Meta ads, Gravity score 716.
ISTO. — ISTO. is a Portuguese brand that sells luxury everyday essentials including clothing for men and kids, made with 100% organic, natural and recycled materials. In September 2026 isto.pt drew an estimated 124k visits, up 8% on the month before. It ranks #13 of 978 Clothing brands in Portugal and holds a 4.1 Trustpilot rating over 67 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 12 peers: Clothing brands in Portugal with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ISTO. is a Portuguese brand that sells luxury everyday essentials including clothing for men and kids, made with 100% organic, natural and recycled materials.
01 · Traffic
How much traffic ISTO. gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ISTO. drew an estimated 124k visits in September 2026, up 8% on the month before and up 20% over three months.
- Worldwide#78,194of 4.5m sites · Top 5%
- In Portugal#332of 21.8k sites · Top 5%
- Clothing, worldwide#7,369of 459,295 brands · Top 5%
- Clothing, Portugal#13of 978 brands · Top 5%
124k
estimated visits in September
1 mo ▲ +7.7%4 mo ▲ +20.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ISTO..
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ISTO. holds 4.1 out of 5 on Trustpilot over 67 reviews, 66 of them in the last twelve months: 75% of customers give five stars and 16% one star. That volume places ISTO. in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Fashion Accessories Store Men's Clothing Store Clothing Store Women's Clothing Store Streetwear Store Printed Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ISTO. sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
ISTO. sells on Shopify, 94% of its catalogue in stock. The best seller is Heavyweight T-Shirt, at €55.00, followed by Pleated Shorts and Pleated Shorts.
#1Heavyweight T-ShirtISTO.€55.00In stock
#2Pleated ShortsISTO.€100.00In stock
#3Pleated ShortsISTO.€100.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places ISTO. in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 23% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$179.21
- Currency
- EUR
04 · Ads
What ISTO. is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ISTO. runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since October 2021 (image, text, video).
Carpenter JacketISTO.7 Oct 2026image
Carpenter JacketISTO.5 Oct 2026image
Herringbone Utility TrousersISTO.5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026ISTO, Ldaverified
Text ad20 Oct 2026ISTO, Ldaverified
Text ad20 Oct 2026ISTO, Ldaverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ISTO..
The creators who tag @isto.pt on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @isto.pt on Instagram, led by Diogo Appleton (27.5k followers, 5.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDiogo Appleton@diogoappleton · 🇵🇹 PT | Fitness sport bodybuilding Creator | 27.5k | 5.1% | 2 | Tagged @isto.pt |
06 · Competitors according to Gravity
Who ISTO. competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ISTO. among Clothing brands in Portugal. The closest is EXECUTIVE, then Space Available, TIGC, Frank And Oak, Harwage, Industrie AU.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| EXECUTIVEexecutive.co.id | |||||||
| Space Availablespaceavailable.tv | |||||||
| TIGCtigc.in | |||||||
| Frank And Oakfrankandoak.com | |||||||
| Harwageharwage.pk | |||||||
| Industrie AUindustrie.com.au |
07 · Company
The company behind ISTO..
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ISTO. is a company based in Lisboa, Portugal, founded in 2017 according to LinkedIn. It employs about 31 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇵🇹 Portugal · Lisboa
- Founded
- 2017, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 31 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- isto.pt · Shopify · EUR
- Catalogue
- 81 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ISTO.
What people ask Google about ISTO..
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ISTO. legit or a scam?
According to Gravity by Benchr, ISTO. is a brand based in Lisboa, Portugal: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 31 people on LinkedIn, it has 86,506 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
ISTO. reviews: is it worth it?
Customers rate ISTO. 4.1 out of 5 on Trustpilot over 67 reviews, 66 of them in the last twelve months: 75% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is ISTO. known for?
ISTO. is a Portuguese brand that sells luxury everyday essentials including clothing for men and kids, made with 100% organic, natural and recycled materials. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 45% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does ISTO. cost?
ISTO.'s best seller, Heavyweight T-Shirt, sells €55.00 on isto.pt. 94% of the catalogue is in stock. Gravity does not track prices daily: check isto.pt before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a ISTO. discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ISTO. advertises on Facebook and Instagram and on Google, where its offers often run. Check isto.pt for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy ISTO.?
ISTO. sells on its own website, isto.pt, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns ISTO.?
Gravity by Benchr records a company based in Lisboa, Portugal, founded in 2017 according to LinkedIn, with 31 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is ISTO. growing?
Yes. Gravity by Benchr estimates about 124,000 visits to isto.pt in September 2026, up 8% in a month and up 20% over three months. ISTO. ranks #13 of 978 Clothing brands in Portugal in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ISTO. use?
Gravity by Benchr identifies isto.pt as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is ISTO.'s ad budget?
Gravity by Benchr does not publish a spend figure for ISTO. on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Portugal?
Among Clothing brands in Portugal in the Gravity by Benchr index, ISTO. ranks #13 of 978 by estimated traffic. Its closest competitors on the same market are EXECUTIVE, Space Available, TIGC, Frank And Oak and Harwage. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ISTO..