Brand page · United States
IT Cosmetics: 399k visits a month, 67 active Meta ads.
IT Cosmetics — IT Cosmetics is an American cosmetics brand that creates clinically-proven makeup and skin care products developed with plastic surgeons and dermatologists to provide problem-solving beauty solutions. In September 2026 itcosmetics.com drew an estimated 399k visits, down 7% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
IT Cosmetics is an American cosmetics brand that creates clinically-proven makeup and skin care products developed with plastic surgeons and dermatologists to provide problem-solving beauty solutions.
01 · Traffic
How much traffic IT Cosmetics gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
IT Cosmetics drew an estimated 399k visits in September 2026, down 7% on the month before and down 30% over three months.
- Worldwide#28,202of 4.5m sites · Top 1%
- In United States#9,177of 1.2m sites · Top 1%
- Category, worldwide—Data not available
- Category, United States—Data not available
399k
estimated visits in September
1 mo ▼ −6.7%4 mo ▼ −30.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about IT Cosmetics.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
IT Cosmetics holds 1.5 out of 5 on Trustpilot over 35 reviews, 13 of them in the last twelve months: 6% of customers give five stars and 80% one star. That volume places IT Cosmetics in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics Industry Beauty Supply Store Cosmetic Products Manufacturer Skin Care Clinic Beauty Product Supplier Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What IT Cosmetics sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read IT Cosmetics's catalogue yet.
Data not available
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Share of the catalogue by product family.
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The dominant category places IT Cosmetics in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What IT Cosmetics is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
IT Cosmetics runs Meta ads on Facebook, Instagram, Audience Network, Threads.
IT Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick | Shade: Bare And Brave | 0.05 ozIT Cosmetics11 Oct 2026image
IT CosmeticsIT Cosmetics8 Oct 2026image
GRWM & IT Cosmetics 🫧🪞 Nowy Do It All Sheer Tint Face Balm od IT Cosmetics to więcej niż tint. Formuła oparta w 92% na składnikach pielęgnaIT Cosmetics5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about IT Cosmetics.
The creators who tag @itcosmetics on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @itcosmetics on Instagram, led by Crystal Farmer (12.5k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCrystal Farmer@momlifemakeupwithcrystal · 🇺🇸 US | Fashion style luxury Creator | 12.5k | 0.7% | 17 | Tagged @itcosmetics |
06 · Competitors according to Gravity
Who IT Cosmetics competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for IT Cosmetics. The closest is to/one Website, then Kosas, Kaybeauty, pixibeauty.com, sephora.pt, tiendabelcorp.com.pe.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| to/one Websitetoonecosmetics.com | |||||||
| Kosaskosas.com | |||||||
| Kaybeautykaybeauty.com | |||||||
| pixibeauty.compixibeauty.com | |||||||
| sephora.ptsephora.pt | |||||||
| tiendabelcorp.com.petiendabelcorp.com.pe |
07 · Company
The company behind IT Cosmetics.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
IT Cosmetics is a company based in United States, founded in 2008 according to LinkedIn, on a domain registered in April 2006. It employs about 444 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
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- Entity country
- 🇺🇸 United States
- Founded
- 2008, per LinkedIn
- Domain registered
- 15 Apr 2006
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 444 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- itcosmetics.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about IT Cosmetics
What people ask Google about IT Cosmetics.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is IT Cosmetics legit?
According to Gravity by Benchr, IT Cosmetics is a brand based in United States: its website has existed since April 2006, it employs 444 people on LinkedIn, it has 1,981,741 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about IT Cosmetics?
Customers rate IT Cosmetics 1.5 out of 5 on Trustpilot over 35 reviews, 13 of them in the last twelve months: 6% give five stars, 80% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is IT Cosmetics known for?
IT Cosmetics is an American cosmetics brand that creates clinically-proven makeup and skin care products developed with plastic surgeons and dermatologists to provide problem-solving beauty solutions. Source: Gravity by Benchr product classification.
Does IT Cosmetics have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: IT Cosmetics advertises on Facebook and Instagram, where its offers often run. Check itcosmetics.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind IT Cosmetics?
Gravity by Benchr records a company based in United States, founded in 2008 according to LinkedIn, on a domain registered in 2006, with 444 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is IT Cosmetics doing well?
Not at the moment. Gravity by Benchr estimates about 398,700 visits to itcosmetics.com in September 2026, down 7% in a month and down 30% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
What is IT Cosmetics' ad budget?
Gravity by Benchr does not publish a spend figure for IT Cosmetics on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with IT Cosmetics.