Brand page · Personal Care · United States
Kosas: 382K visits a month, 124 active Meta ads, Gravity score 558.
Kosas — Kosas Cosmetics is a beauty brand that creates clean makeup products that blur the lines between makeup and skincare, offering clinically proven formulas that improve skin health. In September 2026 kosas.com drew an estimated 382K visits, up 31% on the month before. It ranks #202 of 33,626 Personal Care brands in United States and holds a 1.7 Trustpilot rating over 26 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Kosas Cosmetics is a beauty brand that creates clean makeup products that blur the lines between makeup and skincare, offering clinically proven formulas that improve skin health.
01 · Traffic
How much traffic Kosas gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Kosas drew an estimated 382K visits in September 2026, up 31% on the month before and down 32% over three months.
- Worldwide#30,898of 4.5M sites · Top 1%
- In United States#10,019of 1.2M sites · Top 1%
- Personal Care, worldwide#1,266of 215,119 brands · Top 1%
- Personal Care, United States#202of 33,626 brands · Top 1%
382K
estimated visits in September
1 mo ▲ +31.2%4 mo ▼ −32.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Kosas.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Kosas holds 1.7 out of 5 on Trustpilot over 26 reviews, 7 of them in the last twelve months: 8% of customers give five stars and 65% one star. That volume places Kosas in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Beauty Supply Store Cosmetics Industry Cosmetics Store Beauty Product Supplier Cosmetic Products Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Kosas sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Kosas sells on Shopify, 90% of its catalogue in stock. The best seller is Revealer Concealer, at US$32.00, followed by Cloud Set Setting Powder and Chemistry Deodorant.
#1Revealer ConcealerKosasUS$32.00In stock
#2Cloud Set Setting PowderKosasUS$38.00In stock
#3Chemistry DeodorantKosasUS$20.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Kosas in its comparison group.
- Average rating
- 4.53 / 5
- Rated products
- 76% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$38.00
- Currency
- USD
04 · Ads
What Kosas is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Kosas runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since April 2023 (image, text, video).
Blush and lip impressionist multistick working overtime @kosasKosas6 Oct 2026video
Bestselling formula, new eye-enhancing shadesKosas6 Oct 2026video
Supercharged under eye coverage. Revealer Extra Bright and Revealer Concealer are packed with clinically proven skincare and cover and brighKosas6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026上海玩色化妆品有限公司verified
Text ad20 Oct 2026上海玩色化妆品有限公司verified
Text ad20 Oct 2026上海玩色化妆品有限公司verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Kosas.
The creators who tag @kosas on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kosas on Instagram, led by salma (24.7K followers, 17.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ssalma@sallysallysalma · 🇺🇸 US | Beauty cosmetics skincare Creator | 24.7K | 17.4% | 13 | Tagged @kosas |
06 · Competitors according to Gravity
Who Kosas competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Kosas among Personal Care brands in United States. The closest is Kaybeauty, then MAC Cosmetics, benefitcosmetics.com, Counter, Hourglass Cosmetics, Haus Labs.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kaybeautykaybeauty.com | |||||||
| MAC Cosmeticsmaccosmetics.ca | |||||||
| benefitcosmetics.combenefitcosmetics.com | |||||||
| Countercounter.com | |||||||
| Hourglass Cosmeticshourglasscosmetics.com | |||||||
| Haus Labshauslabs.com |
07 · Company
The company behind Kosas.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Kosas is a company based in Los Angeles, United States, on a domain registered in December 2001. It employs about 301 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Los Angeles
- Founded
- Data not available
- Domain registered
- 28 Dec 2001
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 301 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kosas.com · Shopify · USD
- Catalogue
- 48 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Kosas
What people ask Google about Kosas.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Kosas a legit company?
According to Gravity by Benchr, Kosas is a brand based in Los Angeles, United States: its website has existed since December 2001, it sells on a Shopify store, it employs 301 people on LinkedIn, it has 893,791 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Kosas reviews: is it worth it?
Customers rate Kosas 1.7 out of 5 on Trustpilot over 26 reviews, 7 of them in the last twelve months: 8% give five stars, 65% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Kosas known for?
Kosas Cosmetics is a beauty brand that creates clean makeup products that blur the lines between makeup and skincare, offering clinically proven formulas that improve skin health. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 77% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Kosas prices: how much is it?
Kosas' best seller, Revealer Concealer, sells US$32.00 on kosas.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check kosas.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Kosas discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Kosas advertises on Facebook and Instagram and on Google, where its offers often run. Check kosas.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Kosas?
Kosas sells on its own website, kosas.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Kosas?
Gravity by Benchr records a company based in Los Angeles, United States, whose domain was registered in 2001, with 301 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Kosas growing?
Not at the moment. Gravity by Benchr estimates about 381,700 visits to kosas.com in September 2026, up 31% in a month and down 32% over three months. Kosas ranks #202 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Kosas use?
Gravity by Benchr identifies kosas.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Kosas spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Kosas on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Kosas ranks #202 of 33,626 by estimated traffic. Its closest competitors on the same market are Kaybeauty, MAC Cosmetics, benefitcosmetics.com, Counter, Hourglass Cosmetics. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kosas.