Brand page · Suitcases · United Kingdom
it Luggage: 317K visits a month, 27 active Meta ads, Gravity score 563.
it Luggage — it Luggage is a UK-based luggage brand that designs and sells suitcases, cabin bags, and luggage for both business and leisure travellers. In September 2026 itluggage.com drew an estimated 317K visits, down 30% on the month before. It ranks #3 of 78 Suitcases brands in United Kingdom and holds a 3.4 Trustpilot rating over 6,273 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Suitcases brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
it Luggage is a UK-based luggage brand that designs and sells suitcases, cabin bags, and luggage for both business and leisure travellers.
01 · Traffic
How much traffic it Luggage gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
it Luggage drew an estimated 317K visits in September 2026, down 30% on the month before and down 24% over three months.
- Worldwide#35,898of 4.5M sites · Top 1%
- In United Kingdom#1,772of 192K sites · Top 1%
- Suitcases, worldwide#32of 1,776 brands · Top 5%
- Suitcases, United Kingdom#3of 78 brands · Top 5%
317K
estimated visits in September
1 mo ▼ −30.4%4 mo ▼ −23.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about it Luggage.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
it Luggage holds 3.4 out of 5 on Trustpilot over 6,273 reviews, 927 of them in the last twelve months: 76% of customers give five stars and 17% one star. That volume places it Luggage in the top 5 % of the 270,321 Trustpilot pages in the Gravity index. On Google, it Luggage scores 3.6 over 16 reviews.
Luggage Store Luggage Wholesaler
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What it Luggage sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
it Luggage sells on Shopify, 76% of its catalogue in stock. The best seller is Bewitching - Large (Black), at £75.00, followed by Duo-Tone - Large (Pewter / Black) and Bewitching - Underseat (Black).
#1Bewitching - Large (Black)it Luggage£75.00In stock
#2Duo-Tone - Large (Pewter / Black)it Luggage£65.00In stock
#3Bewitching - Underseat (Black)it Luggage£40.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places it Luggage in its comparison group.
- Average rating
- 4.32 / 5
- Rated products
- 51% of the catalogue
- In stock
- 76%
- Upper price quartile
- US$91.00
- Currency
- GBP
04 · Ads
What it Luggage is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
it Luggage runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since February 2024 (image, text, video).
Save 20% on Luggage SetsIt Luggage7 Oct 2026video
Save 20% on Luggage SetsIt Luggage6 Oct 2026image
Save 20% on Luggage SetsIt Luggage5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026IT LUGGAGE LIMITEDverified
Text ad21 Oct 2026IT LUGGAGE LIMITEDverified
Text ad21 Oct 2026IT LUGGAGE LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about it Luggage.
The creators who tag @itluggage on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @itluggage on Instagram, led by Mia Florentia (28.1K followers, 5.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMia Florentia@miaflorentia · 🇦🇺 AU | Fashion style luxury Creator | 28.1K | 5.7% | 1 | Tagged @itluggage |
06 · Competitors according to Gravity
Who it Luggage competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for it Luggage among Suitcases brands in United Kingdom. The closest is American Tourister, then samsonite.co.uk, DELSEY PARIS, LEVEL8, July, maletasgreenwich.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| American Touristeramericantourister.co.uk | |||||||
| samsonite.co.uksamsonite.co.uk | |||||||
| DELSEY PARISdelsey.com | |||||||
| LEVEL8level8cases.com | |||||||
| Julyjuly.com | |||||||
| maletasgreenwich.commaletasgreenwich.com |
07 · Company
The company behind it Luggage.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
it Luggage is a company based in Hertfordshire, United Kingdom, founded in 1985 according to LinkedIn, on a domain registered in August 2006. It employs about 128 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Hertfordshire
- Founded
- 1985, per LinkedIn
- Domain registered
- 22 Aug 2006
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 128 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- itluggage.com · Shopify · GBP
- Catalogue
- 186 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about it Luggage
What people ask Google about it Luggage.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is it Luggage legit or a scam?
According to Gravity by Benchr, it Luggage is a brand based in Hertfordshire, United Kingdom: its website has existed since August 2006, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 128 people on LinkedIn, it has 50,559 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about it Luggage?
Customers rate it Luggage 3.4 out of 5 on Trustpilot over 6,273 reviews, 927 of them in the last twelve months: 76% give five stars, 17% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, it Luggage scores 3.6 over 16 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is it Luggage known for?
it Luggage is a UK-based luggage brand that designs and sells suitcases, cabin bags, and luggage for both business and leisure travellers. Gravity by Benchr classifies it under Suitcases, with Suitcases making up 58% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is it Luggage expensive?
it Luggage's best seller, Bewitching - Large (Black), sells £75.00 on itluggage.com. 76% of the catalogue is in stock. Gravity does not track prices daily: check itluggage.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does it Luggage have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: it Luggage advertises on Facebook and Instagram and on Google, where its offers often run. Check itluggage.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy it Luggage?
it Luggage sells on its own website, itluggage.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind it Luggage?
Gravity by Benchr records a company based in Hertfordshire, United Kingdom, founded in 1985 according to LinkedIn, on a domain registered in 2006, with 128 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is it Luggage growing?
Not at the moment. Gravity by Benchr estimates about 316,600 visits to itluggage.com in September 2026, down 30% in a month and down 24% over three months. it Luggage ranks #3 of 78 Suitcases brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does it Luggage use?
Gravity by Benchr identifies itluggage.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does it Luggage spend on Meta ads?
Gravity by Benchr does not publish a spend figure for it Luggage on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Suitcases brands in United Kingdom?
Among Suitcases brands in United Kingdom in the Gravity by Benchr index, it Luggage ranks #3 of 78 by estimated traffic. Its closest competitors on the same market are American Tourister, samsonite.co.uk, DELSEY PARIS, LEVEL8, July. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with it Luggage.