Brand page · Suitcases
July: 533K visits a month, 642 active Meta ads.
July — July is a luggage brand that designs and sells modern, functional travel cases directly to consumers, breaking traditional retail distribution models. In September 2026 july.com drew an estimated 533K visits, down 2% on the month before. It ranks #8 of 167 Suitcases brands and holds a 3.3 Trustpilot rating over 189 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
July is a luggage brand that designs and sells modern, functional travel cases directly to consumers, breaking traditional retail distribution models.
01 · Traffic
How much traffic July gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
July drew an estimated 533K visits in September 2026, down 2% on the month before and up 6% over three months.
- Worldwide#23,626of 4.5M sites · Top 1%
- In United States#7,758of 1.2M sites · Top 1%
- Suitcases, worldwide#19of 1,776 brands · Top 5%
- Suitcases, United States#8of 167 brands · Top 5%
533K
estimated visits in September
1 mo ▼ −2.1%4 mo ▲ +6.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about July.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
July holds 3.3 out of 5 on Trustpilot over 189 reviews, 126 of them in the last twelve months: 53% of customers give five stars and 38% one star. That volume places July in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Bags and Luggage Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What July sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read July's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places July in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What July is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
July runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Black Friday Offers. Landing soon.July7 Oct 2026video
JulyJuly6 Oct 2026image
Better togetherJuly6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026JULY & CO PTY LTDverified
Text ad20 Oct 2026JULY & CO PTY LTDverified
Image ad20 Oct 2026JULY & CO PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about July.
The creators who tag @july on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @july on Instagram, led by Armando Vida | Sydney (14K followers, 46.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AArmando Vida | Sydney@armandovida · 🇦🇺 AU | Parenting family Creator | 14K | 46.8% | 5 | Tagged @july |
06 · Competitors according to Gravity
Who July competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for July among Suitcases brands. The closest is American Tourister, then it Luggage, LEVEL8, Travelpro, DELSEY PARIS, Eminent.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| American Touristeramericantourister.co.uk | |||||||
| it Luggageitluggage.com | |||||||
| LEVEL8level8cases.com | |||||||
| Travelprotravelpro.com | |||||||
| DELSEY PARISdelsey.com | |||||||
| Eminenteminent.com |
07 · Company
The company behind July.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
July is an e-commerce brand, founded in 2018 according to LinkedIn, on a domain registered in December 1995. It employs about 149 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2018, per LinkedIn
- Domain registered
- 14 Dec 1995
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 149 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- july.com · Shopify
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about July
What people ask Google about July.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is July legit or a scam?
According to Gravity by Benchr, July is a brand: its website has existed since December 1995, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 149 people on LinkedIn, it has 247,562 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about July?
Customers rate July 3.3 out of 5 on Trustpilot over 189 reviews, 126 of them in the last twelve months: 53% give five stars, 38% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does July sell?
July is a luggage brand that designs and sells modern, functional travel cases directly to consumers, breaking traditional retail distribution models. Gravity by Benchr classifies it under Suitcases. Source: Gravity by Benchr product classification.
Does July have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: July advertises on Facebook and Instagram and on Google, where its offers often run. Check july.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy July?
July sells on its own website, july.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns July?
Gravity by Benchr records a company, founded in 2018 according to LinkedIn, on a domain registered in 1995, with 149 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is July doing well?
Yes. Gravity by Benchr estimates about 532,900 visits to july.com in September 2026, down 2% in a month and up 6% over three months. July ranks #8 of 167 Suitcases brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does July use?
Gravity by Benchr identifies july.com as a Shopify store (standard plan, not Shopify Plus). The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does July spend on Meta ads?
Gravity by Benchr does not publish a spend figure for July on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Suitcases brands?
Among Suitcases brands in the Gravity by Benchr index, July ranks #8 of 167 by estimated traffic. Its closest competitors on the same market are American Tourister, it Luggage, LEVEL8, Travelpro, DELSEY PARIS. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with July.