Brand page · Decor

Jaipur Rugs Top 5% worldwide Top 1% in Decor
jaipurrugs.com·Since 1999

Jaipur Rugs: 131k visits a month, 16 active Meta ads.

Jaipur Rugs — Jaipur Rugs is a family business that creates handmade carpets and connects rural craftsmanship with global consumers, employing 40,000 rural artisans (80% women) and selling in over 60 countries. In September 2026 jaipurrugs.com drew an estimated 131k visits, down 31% on the month before. It ranks #48 of 1,759 Decor brands and holds a 4.3 Trustpilot rating over 98 reviews.

jaipurrugs.com@jaipurrugs 232kYouTube 10.4kFacebookLinkedIn 170kTrustpilot 4.3Meta Ad Library 16

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026

Estimated traffic
131k
−31% vs. August 2026
Instagram followers
232k
2,669 posts · @jaipurrugs
Trustpilot
4.3
98 reviews · 10 in 12 months
Meta ads
16
active · on Google since 2025
Products
—
Data not available
Rank in India
#48
of 1,759 in Decor
LinkedIn
170k
followers · 1,421 employees
Earned media value
€44.2k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

Jaipur Rugs is a family business that creates handmade carpets and connects rural craftsmanship with global consumers, employing 40,000 rural artisans (80% women) and selling in over 60 countries.

01 · Traffic

How much traffic Jaipur Rugs gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Jaipur Rugs drew an estimated 131k visits in September 2026, down 31% on the month before and down 30% over three months.

  • Worldwide#74,577of 4.5m sites · Top 5%
  • In India#3,713of 164k sites · Top 5%
  • Decor, worldwide#1,289of 185,686 brands · Top 1%
  • Decor, India#48of 1,759 brands · Top 5%
Monthly visitssource Sept 2026

131k

estimated visits in September

1 mo ▼ −31.3%4 mo ▼ −29.7%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Jaipur Rugs.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Jaipur Rugs holds 4.3 out of 5 on Trustpilot over 98 reviews, 10 of them in the last twelve months: 79% of customers give five stars and 13% one star. That volume places Jaipur Rugs in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.

Trustpilotclaimed page · read 21 Oct 2026
4.3TrustScore · 98 reviews · 10 in 12 months
Top 30% review volumeTop 40% rating quality
5 ★79%
4 ★3%
3 ★3%
2 ★2%
1 ★13%

Carpet Store Carpet Manufacturer

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Jaipur Rugs sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Jaipur Rugs's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Decor
Decor94%
Hobbies & Creative Arts1%
Linens & Bedding1%

The dominant category places Jaipur Rugs in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Jaipur Rugs.

The creators who tag @jaipurrugs on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @jaipurrugs on Instagram, led by Sunita Kohli and Kohelika Kohli (28.6k followers, 0.4% engagement).

Influencersaccounts tagging @jaipurrugs · Instagram
AccountProfileFollowersEngagementTagsRelationship
SSunita Kohli and Kohelika Kohli@k2_india · 🇮🇳 INDecoration garden diy Creator28.6k0.4%8Tagged @jaipurrugs
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Jaipur Rugs competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Jaipur Rugs among Decor brands. The closest is kaffary.com, then Jaipur Living, TROOST, Trendcarpet, etapijten.be, Mattfabriken.

CompetitorsDecor · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
kaffary.comkaffary.com
Jaipur Livingjaipurliving.com
TROOSTtroost.in
Trendcarpettrendcarpet.se
etapijten.beetapijten.be
Mattfabrikenmattfabriken.se
Competitors Gravity finds for Jaipur Rugs. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Jaipur Rugs with kaffary.com

07 · Company

The company behind Jaipur Rugs.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Jaipur Rugs is an e-commerce brand, founded in 1978 according to LinkedIn, on a domain registered in April 1999. It employs about 1,421 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
1978, per LinkedIn
Domain registered
5 Apr 1999
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
1,421 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
jaipurrugs.com
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Jaipur Rugs

What people ask Google about Jaipur Rugs.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Jaipur Rugs legit?

According to Gravity by Benchr, Jaipur Rugs is a brand: its website has existed since April 1999, its Trustpilot profile is claimed by the brand, it employs 1,421 people on LinkedIn, it has 231,782 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

Jaipur Rugs reviews

Customers rate Jaipur Rugs 4.3 out of 5 on Trustpilot over 98 reviews, 10 of them in the last twelve months: 79% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Jaipur Rugs known for?

Jaipur Rugs is a family business that creates handmade carpets and connects rural craftsmanship with global consumers, employing 40,000 rural artisans (80% women) and selling in over 60 countries. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.

Is there a Jaipur Rugs discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Jaipur Rugs advertises on Facebook and Instagram and on Google, where its offers often run. Check jaipurrugs.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns Jaipur Rugs?

Gravity by Benchr records a company, founded in 1978 according to LinkedIn, on a domain registered in 1999, with 1,421 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Jaipur Rugs doing well?

Not at the moment. Gravity by Benchr estimates about 131,200 visits to jaipurrugs.com in September 2026, down 31% in a month and down 30% over three months. Jaipur Rugs ranks #48 of 1,759 Decor brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does Jaipur Rugs spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Jaipur Rugs on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Decor brands?

Among Decor brands in the Gravity by Benchr index, Jaipur Rugs ranks #48 of 1,759 by estimated traffic. Its closest competitors on the same market are kaffary.com, Jaipur Living, TROOST, Trendcarpet and etapijten.be. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Jaipur Rugs.