Brand page · Decor · Sweden
Mattfabriken: 157K visits a month, 37 active Meta ads, Gravity score 620.
Mattfabriken — Mattfabriken is an online retailer that sells a wide variety of carpets and rugs in different colors, sizes, materials and styles for all rooms in the home. In September 2026 mattfabriken.se drew an estimated 157K visits, up 30% on the month before. It ranks #16 of 980 Decor brands in Sweden and holds a 4.3 Trustpilot rating over 1,200 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 25 peers: Decor brands in Sweden with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Mattfabriken is an online retailer that sells a wide variety of carpets and rugs in different colors, sizes, materials and styles for all rooms in the home.
01 · Traffic
How much traffic Mattfabriken gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mattfabriken drew an estimated 157K visits in September 2026, up 30% on the month before and up 188% over three months.
- Worldwide#64,103of 4.5M sites · Top 5%
- In Sweden#503of 27.3K sites · Top 5%
- Decor, worldwide#1,081of 185,686 brands · Top 1%
- Decor, Sweden#16of 980 brands · Top 5%
157K
estimated visits in September
1 mo ▲ +30.1%4 mo ▲ +188.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mattfabriken.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mattfabriken holds 4.3 out of 5 on Trustpilot over 1,200 reviews, 66 of them in the last twelve months: 82% of customers give five stars and 3% one star. That volume places Mattfabriken in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Home Improvement Store Rug Store Carpet Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mattfabriken sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Mattfabriken sells on Shopify, 95% of its catalogue in stock. The best seller is Antihalk skydd, at SEK 169.00–SEK 599.00, followed by Heaven Natur - Ryamatta med pälskänsla and Birka Mörklinne - Handvävd Ullmatta.
#1Antihalk skyddMattfabrikenSEK 169.00–SEK 599.00In stock
#2Heaven Natur - Ryamatta med pälskänslaMattfabrikenSEK 449.00–SEK 1,795.00In stock
#3Birka Mörklinne - Handvävd UllmattaMattfabrikenSEK 590.00–SEK 2,990.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Mattfabriken in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 16% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$98.93
- Currency
- SEK
04 · Ads
What Mattfabriken is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mattfabriken runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2024 (image, text, video).
Gör hemmet lite mysigare 🤎Mattfabriken29 Sept 2026video
Gör hemmet lite mysigare 🤎Mattfabriken29 Sept 2026video
Hitta din nya matta hos Mattfabriken!Mattfabriken4 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Mattfabriken Sweden ABverified
Text ad20 Oct 2026Mattfabriken Sweden ABverified
Text ad20 Oct 2026Mattfabriken Sweden ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Mattfabriken.
The creators who tag @mattfabriken on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mattfabriken on Instagram, led by Sara Evy Andersson (58.6K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSara Evy Andersson@saraevyandersson · 🇸🇪 SE | Photography visual arts Creator | 58.6K | 0.2% | 1 | Tagged @mattfabriken |
06 · Competitors according to Gravity
Who Mattfabriken competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mattfabriken among Decor brands in Sweden. The closest is Mattadirekt.se, then Rugs USA, benuta.fr, Tapeso, rugs2runners.co.uk, rugs.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mattadirekt.semattadirekt.se | |||||||
| Rugs USArugsusa.com | |||||||
| benuta.frbenuta.fr | |||||||
| Tapesotapeso.de | |||||||
| rugs2runners.co.ukrugs2runners.co.uk | |||||||
| rugs.co.ukrugs.co.uk |
07 · Company
The company behind Mattfabriken.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mattfabriken is a company based in Göteborg, Sweden.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden · Göteborg
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mattfabriken.se · Shopify · SEK
- Catalogue
- 124 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mattfabriken
What people ask Google about Mattfabriken.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mattfabriken a legit company?
According to Gravity by Benchr, Mattfabriken is a brand based in Göteborg, Sweden: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 11,324 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Mattfabriken?
Customers rate Mattfabriken 4.3 out of 5 on Trustpilot over 1,200 reviews, 66 of them in the last twelve months: 82% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Mattfabriken known for?
Mattfabriken is an online retailer that sells a wide variety of carpets and rugs in different colors, sizes, materials and styles for all rooms in the home. Gravity by Benchr classifies it under Decor, with Window Treatments making up 5% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Mattfabriken cost?
Mattfabriken's best seller, Antihalk skydd, sells from SEK 169.00 to SEK 599.00 on mattfabriken.se. 95% of the catalogue is in stock. Gravity does not track prices daily: check mattfabriken.se before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Mattfabriken promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Mattfabriken advertises on Facebook and Instagram and on Google, where its offers often run. Check mattfabriken.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Mattfabriken?
Mattfabriken sells on its own website, mattfabriken.se, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is Mattfabriken doing well?
Yes. Gravity by Benchr estimates about 157,200 visits to mattfabriken.se in September 2026, up 30% in a month and up 188% over three months. Mattfabriken ranks #16 of 980 Decor brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mattfabriken use?
Gravity by Benchr identifies mattfabriken.se as a Shopify store (standard plan, not Shopify Plus), selling in SEK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Mattfabriken spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Mattfabriken on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in Sweden?
Among Decor brands in Sweden in the Gravity by Benchr index, Mattfabriken ranks #16 of 980 by estimated traffic. Its closest competitors on the same market are Mattadirekt.se, Rugs USA, benuta.fr, Tapeso, rugs2runners.co.uk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mattfabriken.