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- James Lane
Brand page · Decor · Australia
James Lane: 439k visits a month, 149 active Meta ads, Gravity score 675.
James Lane — James Lane is an Australian furniture brand that offers stylish and affordable furniture, homeware and bedding for homes, with both online and physical store presence across multiple states. In September 2026 jameslane.com.au drew an estimated 439k visits, down 2% on the month before. It ranks #6 of 6,489 Decor brands in Australia and holds a 3.9 Trustpilot rating over 390 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 55 peers: Decor brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
James Lane is an Australian furniture brand that offers stylish and affordable furniture, homeware and bedding for homes, with both online and physical store presence across multiple states.
01 · Traffic
How much traffic James Lane gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
James Lane drew an estimated 439k visits in September 2026, down 2% on the month before and up 20% over three months.
- Worldwide#27,586of 4.5m sites · Top 1%
- In Australia#533of 105k sites · Top 1%
- Decor, worldwide#368of 185,686 brands · Top 1%
- Decor, Australia#6of 6,489 brands · Top 1%
439k
estimated visits in September
1 mo ▼ −1.9%4 mo ▲ +20.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about James Lane.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
James Lane holds 3.9 out of 5 on Trustpilot over 390 reviews, 363 of them in the last twelve months: 66% of customers give five stars and 26% one star. That volume places James Lane in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Furniture Store Furniture Manufacturer Bedroom Furniture Store Living Room Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What James Lane sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read James Lane's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places James Lane in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What James Lane is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
James Lane runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since August 2025 (image, text, video).
Haven California Ivory 2.5 Seater SofaJames Lane7 Oct 2026image
SHOP THE SALEJames Lane7 Oct 2026image
SHOP THE SALEJames Lane7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026THE SLEEPING GIANT PTY LIMITEDverified
Text ad20 Oct 2026THE SLEEPING GIANT PTY LIMITEDverified
Text ad20 Oct 2026THE SLEEPING GIANT PTY LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about James Lane.
The creators who tag @jameslanedesign on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @jameslanedesign on Instagram, led by Rhi Disljenkovic (320k followers, 3.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRhi Disljenkovic@rhidisljenkovic · 🇦🇺 AU | Fitness sport bodybuilding Creator | 320k | 3.8% | 4 | Tagged @jameslanedesign |
06 · Competitors according to Gravity
Who James Lane competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for James Lane among Decor brands in Australia. The closest is OZ Design, then LivingStyles, Lounge Lovers, Amart Furniture Pty Ltd Store, Interior Secrets, Early Settler.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| OZ Designozdesignfurniture.com.au | |||||||
| LivingStyleslivingstyles.com.au | |||||||
| Lounge Loversloungelovers.com.au | |||||||
| Amart Furniture Pty Ltd Storeamartfurniture.com.au | |||||||
| Interior Secretsinteriorsecrets.com.au | |||||||
| Early Settlerearlysettler.com.au |
07 · Company
The company behind James Lane.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
James Lane is a company based in Australia, founded in 1995 according to LinkedIn. It employs about 127 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- 1995, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 127 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- jameslane.com.au · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about James Lane
What people ask Google about James Lane.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is James Lane legit?
According to Gravity by Benchr, James Lane is a brand based in Australia: its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 127 people on LinkedIn, it has 175,012 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
James Lane reviews
Customers rate James Lane 3.9 out of 5 on Trustpilot over 390 reviews, 363 of them in the last twelve months: 66% give five stars, 26% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does James Lane sell?
James Lane is an Australian furniture brand that offers stylish and affordable furniture, homeware and bedding for homes, with both online and physical store presence across multiple states. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
James Lane promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: James Lane advertises on Facebook and Instagram and on Google, where its offers often run. Check jameslane.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy James Lane?
James Lane sells on its own website, jameslane.com.au, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns James Lane?
Gravity by Benchr records a company based in Australia, founded in 1995 according to LinkedIn, with 127 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is James Lane growing?
Yes. Gravity by Benchr estimates about 438,800 visits to jameslane.com.au in September 2026, down 2% in a month and up 20% over three months. James Lane ranks #6 of 6,489 Decor brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does James Lane use?
Gravity by Benchr identifies jameslane.com.au as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does James Lane spend on Meta ads?
Gravity by Benchr does not publish a spend figure for James Lane on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in Australia?
Among Decor brands in Australia in the Gravity by Benchr index, James Lane ranks #6 of 6,489 by estimated traffic. Its closest competitors on the same market are OZ Design, LivingStyles, Lounge Lovers, Amart Furniture Pty Ltd Store and Interior Secrets. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with James Lane.