Brand page · Jewelry · Germany
DE PURELEI traffic, ads & competitors 982k visits a month, 424 active Meta ads, Gravity score 615.
DE PURELEI — Shoppe unseren wasserfesten Schmuck von PURELEI aus hochwertigen, nachhaltigen Materialien. Langlebig und vielseitig kombinierbar. Entdecke Kollektionen voller Aloha. In September 2026 purelei.com drew an estimated 982k visits, down 6% on the month before. It ranks #2 of 2,456 Jewelry brands in Germany and holds a 4.4 Trustpilot rating over 5,498 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 36 peers: Jewelry brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Shoppe unseren wasserfesten Schmuck von PURELEI aus hochwertigen, nachhaltigen Materialien. Langlebig und vielseitig kombinierbar. Entdecke Kollektionen voller Aloha.
01 · Traffic
DE PURELEI website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
DE PURELEI drew an estimated 982k visits in September 2026, down 6% on the month before and up 31% over three months.
- Worldwide#14,706of 4.5m sites · Top 1%
- In Germany#665of 184k sites · Top 1%
- Jewelry, worldwide#175of 132,285 brands · Top 1%
- Jewelry, Germany#2of 2,456 brands · Top 1%
982k
estimated visits in September
1 mo ▼ −6.4%4 mo ▲ +30.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
DE PURELEI reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
DE PURELEI holds 4.4 out of 5 on Trustpilot over 5,498 reviews, 561 of them in the last twelve months: 80% of customers give five stars and 12% one star. That volume places DE PURELEI in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, DE PURELEI scores 4.5 over 212 reviews.
Jewellery Manufacturer
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
DE PURELEI best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
DE PURELEI sells on Shopify, 95% of its catalogue in stock. The best seller is Mahina Club Jewelry Subscription Flex, at €29.90, followed by Necklace Kalea and Choker I'lalo.
#1Mahina Club Jewelry Subscription FlexDE PURELEI€29.90In stock
#2Necklace KaleaDE PURELEI€32.90In stock
#3Choker I'laloDE PURELEI€39.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places DE PURELEI in its comparison group.
- Average rating
- 4.91 / 5
- Rated products
- 77% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$44.69
- Currency
- EUR
04 · Ads
DE PURELEI ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
DE PURELEI runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Trendbewusst. Zeitlos. Du.PURELEI13 Oct 2026image
Neue Stores in Mannheim & Münster 🌺PURELEI13 Oct 2026video
Bald in Münster: PURELEI Store 🌺PURELEI13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026PURELEI GmbHverified
Text ad20 Oct 2026PURELEI GmbHverified
Text ad20 Oct 2026PURELEI GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
DE PURELEI influencers
The creators who tag @purelei on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
DE PURELEI competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for DE PURELEI among Jewelry brands in Germany. The closest is Atolea, then Hey Harper, us.heyharpershop.com, millygrace.co.uk, Murano, James Michelle.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Atoleaatoleajewelry.com | |||||||
| Hey Harperheyharper.com | |||||||
| us.heyharpershop.comus.heyharpershop.com | |||||||
| millygrace.co.ukmillygrace.co.uk | |||||||
| Muranomuranojoias.com.br | |||||||
| James Michellejamesmichelle.com |
07 · Company
Who is behind DE PURELEI?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
DE PURELEI is a company based in Mannheim, Germany, on a domain registered in May 2016.
- Entity country
- 🇩🇪 Germany · Mannheim
- Domain registered
- 31 May 2016
- Status
- Operating
- Own store
- purelei.com · Shopify · EUR
- Catalogue
- 464 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about DE PURELEI
What people ask Google about DE PURELEI.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is DE PURELEI a legit company?
According to Gravity by Benchr, DE PURELEI is a brand based in Mannheim, Germany: its website has existed since May 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 875,701 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
DE PURELEI reviews: is it worth it?
Customers rate DE PURELEI 4.4 out of 5 on Trustpilot over 5,498 reviews, 561 of them in the last twelve months: 80% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, DE PURELEI scores 4.5 over 212 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does DE PURELEI sell?
Shoppe unseren wasserfesten Schmuck von PURELEI aus hochwertigen, nachhaltigen Materialien. Langlebig und vielseitig kombinierbar. Entdecke Kollektionen voller Aloha. Gravity by Benchr classifies it under Jewelry, with Charms & Pendants making up 22% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
DE PURELEI prices: how much is it?
DE PURELEI's best seller, Mahina Club Jewelry Subscription Flex, sells €29.90 on purelei.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check purelei.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a DE PURELEI discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: DE PURELEI advertises on Facebook and Instagram and on Google, where its offers often run. Check purelei.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy DE PURELEI?
DE PURELEI sells on its own website, purelei.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns DE PURELEI?
Gravity by Benchr records a company based in Mannheim, Germany, whose domain was registered in 2016. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is DE PURELEI growing?
Yes. Gravity by Benchr estimates about 981,500 visits to purelei.com in September 2026, down 6% in a month and up 31% over three months. DE PURELEI ranks #2 of 2,456 Jewelry brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does DE PURELEI use?
Gravity by Benchr identifies purelei.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is DE PURELEI's ad budget?
Gravity by Benchr does not publish a spend figure for DE PURELEI on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Germany?
Among Jewelry brands in Germany in the Gravity by Benchr index, DE PURELEI ranks #2 of 2,456 by estimated traffic. Its closest competitors on the same market are Atolea, Hey Harper, us.heyharpershop.com, millygrace.co.uk and Murano. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with DE PURELEI.