Brand page · Backpacks · United States
STATE Bags: 139K visits a month, 933 active Meta ads, Gravity score 665.
STATE Bags — STATE Bags designs fashionable bags for school, travel, work and play, including backpacks, luggage, totes, crossbody bags, diaper bags and kids' accessories. In September 2026 statebags.com drew an estimated 139K visits, down 50% on the month before. It ranks #35 of 1,167 Backpacks brands in United States.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 42 peers: Backpacks brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
STATE Bags designs fashionable bags for school, travel, work and play, including backpacks, luggage, totes, crossbody bags, diaper bags and kids' accessories.
01 · Traffic
How much traffic STATE Bags gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
STATE Bags drew an estimated 139K visits in September 2026, down 50% on the month before and up 18% over three months.
- Worldwide#39,829of 4.5M sites · Top 1%
- In United States#12,955of 1.2M sites · Top 5%
- Backpacks, worldwide#112of 5,429 brands · Top 5%
- Backpacks, United States#35of 1,167 brands · Top 5%
139K
estimated visits in September
1 mo ▼ −50.2%4 mo ▲ +18.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about STATE Bags.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
STATE Bags holds 3.0 out of 5 on Trustpilot over 2 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 50% one star.
Bags and Luggage Store Clothing Store Bag Shop Fashion Accessories Store Children's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What STATE Bags sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
STATE Bags sells on Shopify, 94% of its catalogue in stock. The best seller is Shipping Protection, at US$0.98–US$8.40, followed by Symbol and Rodgers Lunch Box.
#1Shipping ProtectionSTATE BagsUS$0.98–US$8.40In stock
#3SymbolSTATE BagsUS$20.00–US$25.00In stock
Rodgers Lunch BoxSTATE BagsUS$48.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places STATE Bags in its comparison group.
- Average rating
- 4.72 / 5
- Rated products
- 81% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$140.00
- Currency
- USD
04 · Ads
What STATE Bags is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
STATE Bags runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Packing for a trip with little ones is usually chaos, but these STATE suitcases turned it into the cutest little experience! 🧳💕 The girls heSTATE14 Oct 2026video
STATE x Gray Malin: OUT NOWSTATE13 Oct 2026image
STATE x Love Shack FancySTATE13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026State Bags LLCverified
Text ad21 Oct 2026State Bags LLCverified
Text ad21 Oct 2026State Bags LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about STATE Bags.
The creators who tag @statebags on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @statebags on Instagram, led by Jamie Yang (384K followers, 2.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJamie Yang@jamiesyang · 🇺🇸 US | Parenting family Creator | 384K | 2.3% | 4 | Tagged @statebags |
06 · Competitors according to Gravity
Who STATE Bags competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for STATE Bags among Backpacks brands in United States. The closest is dagnedover.com, then jansport.com, eastpak.com, americantourister.se, travelite GmbH Co, CALPAK.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| dagnedover.comdagnedover.com | |||||||
| jansport.comjansport.com | |||||||
| eastpak.comeastpak.com | |||||||
| americantourister.seamericantourister.se | |||||||
| travelite GmbH Cotravelite.com | |||||||
| CALPAKcalpaktravel.com |
07 · Company
The company behind STATE Bags.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
STATE Bags is a company based in New York, United States, founded in 2013 according to LinkedIn, on a domain registered in February 2012. It employs about 24 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2013, per LinkedIn
- Domain registered
- 8 Feb 2012
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 24 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- statebags.com · Shopify · USD
- Catalogue
- 1,161 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about STATE Bags
What people ask Google about STATE Bags.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is STATE Bags legit?
According to Gravity by Benchr, STATE Bags is a brand based in New York, United States: its website has existed since February 2012, it sells on a Shopify store, it employs 24 people on LinkedIn, it has 147,500 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does STATE Bags sell?
STATE Bags designs fashionable bags for school, travel, work and play, including backpacks, luggage, totes, crossbody bags, diaper bags and kids' accessories. Gravity by Benchr classifies it under Backpacks, with Backpacks making up 27% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is STATE Bags expensive?
STATE Bags' best seller, Shipping Protection, sells from US$0.98 to US$8.40 on statebags.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check statebags.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
STATE Bags promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: STATE Bags advertises on Facebook and Instagram and on Google, where its offers often run. Check statebags.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy STATE Bags?
STATE Bags sells on its own website, statebags.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns STATE Bags?
Gravity by Benchr records a company based in New York, United States, founded in 2013 according to LinkedIn, on a domain registered in 2012, with 24 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is STATE Bags growing?
Yes. Gravity by Benchr estimates about 138,800 visits to statebags.com in September 2026, down 50% in a month and up 18% over three months. STATE Bags ranks #35 of 1,167 Backpacks brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does STATE Bags use?
Gravity by Benchr identifies statebags.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does STATE Bags spend on Meta ads?
Gravity by Benchr does not publish a spend figure for STATE Bags on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Backpacks brands in United States?
Among Backpacks brands in United States in the Gravity by Benchr index, STATE Bags ranks #35 of 1,167 by estimated traffic. Its closest competitors on the same market are dagnedover.com, jansport.com, eastpak.com, americantourister.se, travelite GmbH Co. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with STATE Bags.