Brand page · Personal Care
John Frieda US: 265K visits a month, 16 active Meta ads.
John Frieda US — John Frieda is a hair care brand that offers salon-quality products for various hair types and textures, including solutions for frizz, color care, and shampoo needs. In September 2026 johnfrieda.com drew an estimated 265K visits, down 26% on the month before. It ranks #308 of 33,626 Personal Care brands.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
John Frieda is a hair care brand that offers salon-quality products for various hair types and textures, including solutions for frizz, color care, and shampoo needs.
01 · Traffic
How much traffic John Frieda US gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
John Frieda US drew an estimated 265K visits in September 2026, down 26% on the month before and down 20% over three months.
- Worldwide#41,391of 4.5M sites · Top 1%
- In United States#13,493of 1.2M sites · Top 5%
- Personal Care, worldwide#1,805of 215,119 brands · Top 1%
- Personal Care, United States#308of 33,626 brands · Top 1%
265K
estimated visits in September
1 mo ▼ −26.2%4 mo ▼ −19.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about John Frieda US.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
John Frieda US holds 2.8 out of 5 on Trustpilot over 3 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Hair Product Store Hair Salon Hairdresser
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What John Frieda US sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read John Frieda US's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places John Frieda US in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What John Frieda US is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
John Frieda US runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2026 (image, text, video).
200% Increase in Thickness in 1 UseJohn Frieda US9 Oct 2026image
200% Increase in Thickness in 1 UseJohn Frieda US9 Oct 2026image
Fine-haired girls… we have suffered long enough. #johnfriedapartner It is now possible to get instantly fuller hair after just one use witJohn Frieda US5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Tegan Hodderverified
Image ad20 Oct 2026Tegan Hodderverified
Text ad20 Oct 2026Tegan Hodderverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about John Frieda US.
The creators who tag @johnfriedaus on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @johnfriedaus on Instagram, led by Jesus Guerrero (629K followers, 2.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJesus Guerrero@jesushair · 🇺🇸 US | Beauty cosmetics skincare Creator | 629K | 2.5% | 2 | Tagged @johnfriedaus |
06 · Competitors according to Gravity
Who John Frieda US competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for John Frieda US among Personal Care brands. The closest is OLAPLEX, then Not Your Mother's, aussie.com, pantene.com, Davines, Redken.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| OLAPLEXolaplex.com | |||||||
| Not Your Mother'snotyourmothers.com | |||||||
| aussie.comaussie.com | |||||||
| pantene.compantene.com | |||||||
| Davinesus.davines.com | |||||||
| Redkenredken.com |
07 · Company
The company behind John Frieda US.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
John Frieda US is an e-commerce brand, on a domain registered in February 1998. It employs about 8 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
- Data not available
- Domain registered
- 9 Feb 1998
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
- 8 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- johnfrieda.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about John Frieda US
What people ask Google about John Frieda US.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is John Frieda US a legit company?
According to Gravity by Benchr, John Frieda US is a brand: its website has existed since February 1998, it employs 8 people on LinkedIn, it has 72,207 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is John Frieda US?
John Frieda is a hair care brand that offers salon-quality products for various hair types and textures, including solutions for frizz, color care, and shampoo needs. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
John Frieda US promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: John Frieda US advertises on Facebook and Instagram and on Google, where its offers often run. Check johnfrieda.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind John Frieda US?
Gravity by Benchr records a company, whose domain was registered in 1998, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is John Frieda US growing?
Not at the moment. Gravity by Benchr estimates about 265,400 visits to johnfrieda.com in September 2026, down 26% in a month and down 20% over three months. John Frieda US ranks #308 of 33,626 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does John Frieda US spend on Meta ads?
Gravity by Benchr does not publish a spend figure for John Frieda US on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, John Frieda US ranks #308 of 33,626 by estimated traffic. Its closest competitors on the same market are OLAPLEX, Not Your Mother's, aussie.com, pantene.com, Davines. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with John Frieda US.