Brand page · Personal Care · United States
Davines: 146K visits a month, 252 active Meta ads, Gravity score 615.
Davines — Davines is a professional haircare brand that creates sustainable beauty products, offering hair products for professional hairdressing and skincare treatments. In September 2026 us.davines.com drew an estimated 146K visits, down 19% on the month before. It ranks #558 of 33,626 Personal Care brands in United States and holds a 3.0 Trustpilot rating over 35 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Davines is a professional haircare brand that creates sustainable beauty products, offering hair products for professional hairdressing and skincare treatments.
01 · Traffic
How much traffic Davines gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Davines drew an estimated 146K visits in September 2026, down 19% on the month before and down 33% over three months.
- Worldwide#68,349of 4.5M sites · Top 5%
- In United States#22,508of 1.2M sites · Top 5%
- Personal Care, worldwide#3,251of 215,119 brands · Top 5%
- Personal Care, United States#558of 33,626 brands · Top 5%
146K
estimated visits in September
1 mo ▼ −18.9%4 mo ▼ −33.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Davines.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Davines holds 3.0 out of 5 on Trustpilot over 35 reviews, 8 of them in the last twelve months: 34% of customers give five stars and 51% one star. That volume places Davines in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics Store Beauty Product Supplier Hair Product Store Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Davines sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Davines sells on Shopify, 62% of its catalogue in stock. The best seller is OI All In One Milk, at US$22.00–US$45.00, followed by OI Conditioner and OI Shampoo.
#1OI All In One MilkDavinesUS$22.00–US$45.00In stock
#2OI ConditionerDavinesUS$19.00–US$50.00In stock
#3OI ShampooDavinesUS$18.00–US$63.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Davines in its comparison group.
- Average rating
- 4.54 / 5
- Rated products
- 53% of the catalogue
- In stock
- 62%
- Upper price quartile
- US$50.25
- Currency
- USD
04 · Ads
What Davines is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Davines runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp.
Celebrate the launch of Energizing Overnight Serum 🌙Davines6 Oct 2026image
Celebrate the launch of Energizing Overnight Serum 🌙Davines6 Oct 2026image
Award-Winning BeautyDavines6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Davines.
The creators who tag @davinesnorthamerica on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @davinesnorthamerica on Instagram, led by Wair Studio Salon • Marlton, NJ (32K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| WWair Studio Salon • Marlton, NJ@wairstudiosalon · 🇺🇸 US | Beauty cosmetics skincare Creator | 32K | 0.1% | 15 | Tagged @davinesnorthamerica |
06 · Competitors according to Gravity
Who Davines competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Davines among Personal Care brands in United States. The closest is Oribe, then OLAPLEX, pantene.com, Kérastase, Redken, aussie.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Oribeoribe.com | |||||||
| OLAPLEXolaplex.com | |||||||
| pantene.compantene.com | |||||||
| Kérastasekerastase.fr | |||||||
| Redkenredken.com | |||||||
| aussie.comaussie.com |
07 · Company
The company behind Davines.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Davines is a company based in Brooklyn, United States. It employs about 1,598 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Brooklyn
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,598 on LinkedIn · 501-1,000
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- us.davines.com · Shopify · USD
- Catalogue
- 162 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Davines
What people ask Google about Davines.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Davines a legit company?
According to Gravity by Benchr, Davines is a brand based in Brooklyn, United States: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 1,598 people on LinkedIn, it has 184,590 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Davines reviews
Customers rate Davines 3.0 out of 5 on Trustpilot over 35 reviews, 8 of them in the last twelve months: 34% give five stars, 51% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Davines known for?
Davines is a professional haircare brand that creates sustainable beauty products, offering hair products for professional hairdressing and skincare treatments. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Davines prices: how much is it?
Davines' best seller, OI All In One Milk, sells from US$22.00 to US$45.00 on us.davines.com. 62% of the catalogue is in stock. Gravity does not track prices daily: check us.davines.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Davines discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Davines advertises on Facebook and Instagram, where its offers often run. Check us.davines.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Davines?
Davines sells on its own website, us.davines.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Davines?
Gravity by Benchr records a company based in Brooklyn, United States, with 1,598 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Davines growing?
Not at the moment. Gravity by Benchr estimates about 145,700 visits to us.davines.com in September 2026, down 19% in a month and down 33% over three months. Davines ranks #558 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Davines use?
Gravity by Benchr identifies us.davines.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Davines' ad budget?
Gravity by Benchr does not publish a spend figure for Davines on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Davines ranks #558 of 33,626 by estimated traffic. Its closest competitors on the same market are Oribe, OLAPLEX, pantene.com, Kérastase, Redken. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Davines.