Brand page · Personal Care · United States
OLAPLEX: 1.1M visits a month, 241 active Meta ads, Gravity score 601.
OLAPLEX — OLAPLEX Inc. is a health and beauty company that develops hair care products using bond building technology to protect and strengthen hair for different types and textures. In September 2026 olaplex.com drew an estimated 1.1M visits, up 18% on the month before. It ranks #57 of 33,626 Personal Care brands in United States and holds a 1.9 Trustpilot rating over 575 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 68 peers: Personal Care brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
OLAPLEX Inc. is a health and beauty company that develops hair care products using bond building technology to protect and strengthen hair for different types and textures.
01 · Traffic
How much traffic OLAPLEX gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
OLAPLEX drew an estimated 1.1M visits in September 2026, up 18% on the month before and up 30% over three months.
- Worldwide#13,149of 4.5M sites · Top 1%
- In United States#4,375of 1.2M sites · Top 1%
- Personal Care, worldwide#443of 215,119 brands · Top 1%
- Personal Care, United States#57of 33,626 brands · Top 1%
1.1M
estimated visits in September
1 mo ▲ +18.2%4 mo ▲ +30.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about OLAPLEX.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
OLAPLEX holds 1.9 out of 5 on Trustpilot over 575 reviews, 50 of them in the last twelve months: 19% of customers give five stars and 71% one star. That volume places OLAPLEX in the top 20 % of the 270,321 Trustpilot pages in the Gravity index. On Google, OLAPLEX scores 4.5 over 23 reviews.
Hair Product Store Hair Extensions Supplier
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What OLAPLEX sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
OLAPLEX sells on Shopify, 100% of its catalogue in stock. The best seller is PRO EXCLUSIVE: 4-IN-1 MOISTURE MASK, at US$38.00, followed by Nº.4 BOND MAINTENANCE™ STRENGTHENING SHAMPOO LITER and Nº.5 BOND MAINTENANCE™ STRENGTHENING CONDITIONER LITER.
#1PRO EXCLUSIVE: 4-IN-1 MOISTURE MASKOLAPLEXUS$38.00In stock
#2Nº.4 BOND MAINTENANCE™ STRENGTHENING SHAMPOO LITEROLAPLEXUS$96.00In stock
#3Nº.5 BOND MAINTENANCE™ STRENGTHENING CONDITIONER LITEROLAPLEXUS$96.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places OLAPLEX in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 49% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$61.00
- Currency
- USD
04 · Ads
What OLAPLEX is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
OLAPLEX runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2024 (image, text, video).
Stronger Hair With Every WashOlaplex6 Oct 2026video
Stop overcomplicating your hair routine. You don't need a 10-step process to tame frizz, just these 2 essentials. 1. Spray Shape Set™ HairsOlaplex6 Oct 2026video
Bond repair so good, even your stylists have to get in on it. The key to shiny, healthy hair is 3 minutes away with N°.3PLUS Complete RepairOlaplex6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Olaplex, Inc.verified
Text ad20 Oct 2026Olaplex, Inc.verified
Text ad20 Oct 2026Olaplex, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about OLAPLEX.
The creators who tag @olaplex on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @olaplex on Instagram, led by SEATTLE/LAS VEGAS HAIR DRESSER (11.4K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSEATTLE/LAS VEGAS HAIR DRESSER@glambyhalez · 🇺🇸 US | Beauty cosmetics skincare Creator | 11.4K | 0.1% | 22 | Tagged @olaplex |
06 · Competitors according to Gravity
Who OLAPLEX competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for OLAPLEX among Personal Care brands in United States. The closest is ozhairandbeauty.com, then It's a 10 Haircare, Redken, OGX® Beauty, Kérastase, Moroccanoil.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ozhairandbeauty.comozhairandbeauty.com | |||||||
| It's a 10 Haircareitsa10haircare.com | |||||||
| Redkenredken.com | |||||||
| OGX® Beautyogxbeauty.com | |||||||
| Kérastasekerastase.fr | |||||||
| Moroccanoilmoroccanoil.com |
07 · Company
The company behind OLAPLEX.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
OLAPLEX is a company based in Santa Barbara, United States, founded in 2014 according to LinkedIn, on a domain registered in February 2013. It employs about 461 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Santa Barbara
- Founded
- 2014, per LinkedIn
- Domain registered
- 11 Feb 2013
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 461 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- olaplex.com · Shopify · USD
- Catalogue
- 26 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about OLAPLEX
What people ask Google about OLAPLEX.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is OLAPLEX a legit company?
According to Gravity by Benchr, OLAPLEX is a brand based in Santa Barbara, United States: its website has existed since February 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 461 people on LinkedIn, it has 2,521,206 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
OLAPLEX reviews: is it worth it?
Customers rate OLAPLEX 1.9 out of 5 on Trustpilot over 575 reviews, 50 of them in the last twelve months: 19% give five stars, 71% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. On Google, OLAPLEX scores 4.5 over 23 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does OLAPLEX sell?
OLAPLEX Inc. is a health and beauty company that develops hair care products using bond building technology to protect and strengthen hair for different types and textures. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 46% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does OLAPLEX cost?
OLAPLEX's best seller, PRO EXCLUSIVE: 4-IN-1 MOISTURE MASK, sells US$38.00 on olaplex.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check olaplex.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a OLAPLEX discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: OLAPLEX advertises on Facebook and Instagram and on Google, where its offers often run. Check olaplex.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy OLAPLEX?
OLAPLEX sells on its own website, olaplex.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns OLAPLEX?
Gravity by Benchr records a company based in Santa Barbara, United States, founded in 2014 according to LinkedIn, on a domain registered in 2013, with 461 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is OLAPLEX doing well?
Yes. Gravity by Benchr estimates about 1,130,300 visits to olaplex.com in September 2026, up 18% in a month and up 30% over three months. OLAPLEX ranks #57 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does OLAPLEX use?
Gravity by Benchr identifies olaplex.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is OLAPLEX's ad budget?
Gravity by Benchr does not publish a spend figure for OLAPLEX on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, OLAPLEX ranks #57 of 33,626 by estimated traffic. Its closest competitors on the same market are ozhairandbeauty.com, It's a 10 Haircare, Redken, OGX® Beauty, Kérastase. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OLAPLEX.