Brand page · Clothing · United States
Johnny Was: 632k visits a month, 205 active Meta ads, Gravity score 558.
Johnny Was — Johnny Was is a women's clothing retailer that creates chic, vintage-inspired fashion blending bohemian elegance with modern sophistication. In September 2026 johnnywas.com drew an estimated 632k visits, up 1% on the month before. It ranks #235 of 97,158 Clothing brands in United States and holds a 2.2 Trustpilot rating over 54 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Johnny Was is a women's clothing retailer that creates chic, vintage-inspired fashion blending bohemian elegance with modern sophistication.
01 · Traffic
How much traffic Johnny Was gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Johnny Was drew an estimated 632k visits in September 2026, up 1% on the month before and up 7% over three months.
- Worldwide#20,641of 4.5m sites · Top 1%
- In United States#6,776of 1.2m sites · Top 1%
- Clothing, worldwide#1,672of 459,295 brands · Top 1%
- Clothing, United States#235of 97,158 brands · Top 1%
632k
estimated visits in September
1 mo ▲ +1.0%4 mo ▲ +7.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Johnny Was.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Johnny Was holds 2.2 out of 5 on Trustpilot over 54 reviews, 12 of them in the last twelve months: 7% of customers give five stars and 72% one star. That volume places Johnny Was in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Women's Clothing Store Men's Clothing Store Swimwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Johnny Was sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Johnny Was's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Johnny Was in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Johnny Was is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Johnny Was runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2023 (image, text, video).
Provençal EscapesJohnny Was6 Oct 2026image
A Return to LayersJohnny Was6 Oct 2026image
Fall in Full ColorJohnny Was6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026JOHNNY WAS, LLCverified
Text ad21 Oct 2026JOHNNY WAS, LLCverified
Text ad21 Oct 2026JOHNNY WAS, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Johnny Was.
The creators who tag @johnnywas on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @johnnywas on Instagram, led by Hamptons Fashion Week (27.1k followers, 2.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHamptons Fashion Week@hamptonsfashionweek · 🇺🇸 US | Fashion style luxury Creator | 27.1k | 2.7% | 2 | Tagged @johnnywas |
06 · Competitors according to Gravity
Who Johnny Was competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Johnny Was among Clothing brands in United States. The closest is Chico's, then CHICWISH, inthestyle.com, ricidress, Make My Lemonade, nastygal.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Chico'schicos.com | |||||||
| CHICWISHchicwish.com | |||||||
| inthestyle.cominthestyle.com | |||||||
| ricidressricidress.com | |||||||
| Make My Lemonademakemylemonade.com | |||||||
| nastygal.comnastygal.com |
07 · Company
The company behind Johnny Was.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Johnny Was is a company based in United States, founded in 1987 according to LinkedIn, on a domain registered in November 1998. It employs about 410 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1987, per LinkedIn
- Domain registered
- 19 Nov 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 410 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- johnnywas.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Johnny Was
What people ask Google about Johnny Was.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Johnny Was legit or a scam?
According to Gravity by Benchr, Johnny Was is a brand based in United States: its website has existed since November 1998, it sells on a Salesforce_commerce store, it employs 410 people on LinkedIn, it has 189,947 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Johnny Was reviews
Customers rate Johnny Was 2.2 out of 5 on Trustpilot over 54 reviews, 12 of them in the last twelve months: 7% give five stars, 72% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Johnny Was sell?
Johnny Was is a women's clothing retailer that creates chic, vintage-inspired fashion blending bohemian elegance with modern sophistication. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Johnny Was promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Johnny Was advertises on Facebook and Instagram and on Google, where its offers often run. Check johnnywas.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Johnny Was?
Johnny Was sells on its own website, johnnywas.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Johnny Was?
Gravity by Benchr records a company based in United States, founded in 1987 according to LinkedIn, on a domain registered in 1998, with 410 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Johnny Was growing?
Yes. Gravity by Benchr estimates about 631,800 visits to johnnywas.com in September 2026, up 1% in a month and up 7% over three months. Johnny Was ranks #235 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Johnny Was use?
Gravity by Benchr identifies johnnywas.com as a Salesforce_commerce store. It advertises through Meta and on Google since October 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Johnny Was spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Johnny Was on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Johnny Was ranks #235 of 97,158 by estimated traffic. Its closest competitors on the same market are Chico's, CHICWISH, inthestyle.com, ricidress and Make My Lemonade. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Johnny Was.