Brand page · Clothing · United Kingdom
Johnstons of Elgin: 112k visits a month, 240 active Meta ads, Gravity score 689.
Johnstons of Elgin — Johnstons of Elgin is a textile manufacturing company that produces woven products including cashmere scarves, throws, and Estate tweed. In September 2026 johnstonsofelgin.com drew an estimated 112k visits, down 8% on the month before. It ranks #1,344 of 97,158 Clothing brands in United Kingdom and holds a 3.7 Trustpilot rating over 28 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Johnstons of Elgin is a textile manufacturing company that produces woven products including cashmere scarves, throws, and Estate tweed.
01 · Traffic
How much traffic Johnstons of Elgin gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Johnstons of Elgin drew an estimated 112k visits in September 2026, down 8% on the month before and up 35% over three months.
- Worldwide#85,008of 4.5m sites · Top 5%
- In United States#27,935of 1.2m sites · Top 5%
- Clothing, worldwide#8,088of 459,295 brands · Top 5%
- Clothing, United States#1,344of 97,158 brands · Top 5%
112k
estimated visits in September
1 mo ▼ −7.6%4 mo ▲ +35.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Johnstons of Elgin.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Johnstons of Elgin holds 3.7 out of 5 on Trustpilot over 28 reviews, 2 of them in the last twelve months: 64% of customers give five stars and 21% one star. That volume places Johnstons of Elgin in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Textile Mill Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Johnstons of Elgin sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Johnstons of Elgin sells on Shopify, 97% of its catalogue in stock. The best seller is Item Personalisation, at £6.00, followed by Paid Gift Box and Women's Light Blue Cashmere Lounge Socks.
#1Item PersonalisationJohnstons of Elgin£6.00In stock
#2Paid Gift BoxJohnstons of Elgin£4.95In stock
#3Women's Light Blue Cashmere Lounge SocksJohnstons of Elgin£60.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Johnstons of Elgin in its comparison group.
- Average rating
- 4.92 / 5
- Rated products
- 8% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$893.41
- Currency
- GBP
04 · Ads
What Johnstons of Elgin is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Johnstons of Elgin runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since June 2024 (image, text, video).
Johnstons of ElginJohnstons of Elgin7 Oct 2026image
New ArrivalsJohnstons of Elgin7 Oct 2026image
New ArrivalsJohnstons of Elgin7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026James Johnston & Co. of Elgin Limitedverified
Image ad21 Oct 2026James Johnston & Co. of Elgin Limitedverified
Text ad21 Oct 2026James Johnston & Co. of Elgin Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Johnstons of Elgin.
The creators who tag @johnstonsofelgin on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @johnstonsofelgin on Instagram, led by theory (108k followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ttheory@theory924 · 🇯🇵 JP | Fashion style luxury Creator | 108k | 0.8% | 19 | Tagged @johnstonsofelgin |
06 · Competitors according to Gravity
Who Johnstons of Elgin competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Johnstons of Elgin among Clothing brands in United Kingdom. The closest is N.Peal, then &Daughter, Hawico, N.Peal, N.Peal Europe, Piazza Castello.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| N.Pealnpeal.com | |||||||
| &Daughterand-daughter.com | |||||||
| Hawicohawico.com | |||||||
| N.Pealus.npeal.com | |||||||
| N.Peal Europeeu.npeal.com | |||||||
| Piazza Castellopiazzacastello.com |
07 · Company
The company behind Johnstons of Elgin.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Johnstons of Elgin is a company based in Elgin, United Kingdom, founded in 1797 according to LinkedIn, on a domain registered in November 1999. It employs about 371 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Elgin
- Founded
- 1797, per LinkedIn
- Domain registered
- 23 Nov 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 371 on LinkedIn · 501-1,000
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- johnstonsofelgin.com · Shopify · GBP
- Catalogue
- 143 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Johnstons of Elgin
What people ask Google about Johnstons of Elgin.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Johnstons of Elgin legit or a scam?
According to Gravity by Benchr, Johnstons of Elgin is a brand based in Elgin, United Kingdom: its website has existed since November 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 371 people on LinkedIn, it has 95,668 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Johnstons of Elgin reviews
Customers rate Johnstons of Elgin 3.7 out of 5 on Trustpilot over 28 reviews, 2 of them in the last twelve months: 64% give five stars, 21% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Johnstons of Elgin known for?
Johnstons of Elgin is a textile manufacturing company that produces woven products including cashmere scarves, throws, and Estate tweed. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 52% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Johnstons of Elgin prices: how much is it?
Johnstons of Elgin's best seller, Item Personalisation, sells £6.00 on johnstonsofelgin.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check johnstonsofelgin.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Johnstons of Elgin discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Johnstons of Elgin advertises on Facebook and Instagram and on Google, where its offers often run. Check johnstonsofelgin.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Johnstons of Elgin?
Johnstons of Elgin sells on its own website, johnstonsofelgin.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Johnstons of Elgin?
Gravity by Benchr records a company based in Elgin, United Kingdom, founded in 1797 according to LinkedIn, on a domain registered in 1999, with 371 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Johnstons of Elgin doing well?
Yes. Gravity by Benchr estimates about 112,300 visits to johnstonsofelgin.com in September 2026, down 8% in a month and up 35% over three months. Johnstons of Elgin ranks #1,344 of 97,158 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Johnstons of Elgin use?
Gravity by Benchr identifies johnstonsofelgin.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Johnstons of Elgin's ad budget?
Gravity by Benchr does not publish a spend figure for Johnstons of Elgin on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Johnstons of Elgin ranks #1,344 of 97,158 by estimated traffic. Its closest competitors on the same market are N.Peal, &Daughter, Hawico, N.Peal and N.Peal Europe. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Johnstons of Elgin.