Brand page · Personal Care · United Kingdom
Jolie Beauty: 105K visits a month, 77 active Meta ads, Gravity score 630.
Jolie Beauty — Jolie Beauty is an independent alternative cosmetics brand that creates high-performance makeup inspired by gothic, metal, and counter-culture communities, offering vegan and cruelty-free products worldwide. In September 2026 joliebeauty.co.uk drew an estimated 105K visits, down 5% on the month before. It ranks #750 of 33,626 Personal Care brands in United Kingdom and holds a 4.0 Trustpilot rating over 47 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 184 peers: Personal Care brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Jolie Beauty is an independent alternative cosmetics brand that creates high-performance makeup inspired by gothic, metal, and counter-culture communities, offering vegan and cruelty-free products worldwide.
01 · Traffic
How much traffic Jolie Beauty gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Jolie Beauty drew an estimated 105K visits in September 2026, down 5% on the month before and down 15% over three months.
- Worldwide#89,883of 4.5M sites · Top 5%
- In United States#29,456of 1.2M sites · Top 5%
- Personal Care, worldwide#4,410of 215,119 brands · Top 5%
- Personal Care, United States#750of 33,626 brands · Top 5%
105K
estimated visits in September
1 mo ▼ −5.4%4 mo ▼ −14.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Jolie Beauty.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Jolie Beauty holds 4.0 out of 5 on Trustpilot over 47 reviews, 33 of them in the last twelve months: 74% of customers give five stars and 13% one star. That volume places Jolie Beauty in the top 40 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50 %.
Beauty Supply Store Cosmetics Store Beauty Product Supplier Cosmetic Products Manufacturer Cosmetics and Perfumes Supplier Cosmetics Industry
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Jolie Beauty sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Jolie Beauty sells on Shopify, 72% of its catalogue in stock. The best seller is Sorceress Palette - LAST CHANCE TO BUY, at £42.99, followed by Ozzy Osbourne X Jolie Beauty © - Ozzmosis Palette and Ozzy Osbourne X Jolie Beauty © - Magic Metallic Liquid Lipstick - Bloodbath.
#1Sorceress Palette - LAST CHANCE TO BUYJolie Beauty£42.99In stock
#2Ozzy Osbourne X Jolie Beauty © - Ozzmosis PaletteJolie Beauty£44.99In stock
#3Ozzy Osbourne X Jolie Beauty © - Magic Metallic Liquid Lipstick - BloodbathJolie Beauty£16.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Jolie Beauty in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 92% of the catalogue
- In stock
- 72%
- Upper price quartile
- US$23.81
- Currency
- GBP
04 · Ads
What Jolie Beauty is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Jolie Beauty runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2024 (image, text, video).
BACKSTAGE bagJolie Beauty3 Oct 2026video
The @ozzyosbourne X Jolie Beauty backstage bag is back in stock in all locations 🖤🦇🤘 with 3 adjustable light settings - the perfect makeup cJolie Beauty1 Oct 2026video
Jolie BeautyJolie Beauty30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026StoreYa Feed LTD.verified
Text ad21 Oct 2026StoreYa Feed LTD.verified
Text ad21 Oct 2026StoreYa Feed LTD.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Jolie Beauty.
The creators who tag @joliebeauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @joliebeauty on Instagram, led by 𝔈𝔩𝔩𝔦𝔢 ℜ𝔦𝔠𝔢 (47.7K followers, 1.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝔈𝔩𝔩𝔦𝔢 ℜ𝔦𝔠𝔢@ellie_rice_ · 🇬🇧 GB | Beauty cosmetics skincare Creator | 47.7K | 1.9% | 5 | Tagged @joliebeauty |
06 · Competitors according to Gravity
Who Jolie Beauty competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Jolie Beauty among Personal Care brands in United Kingdom. The closest is Unicorn Cosmetics, then Morphe, Spectrum Collections, Lola's Lashes, Holy Gels, Alexandria.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Unicorn Cosmeticsunicorncosmetics.com | |||||||
| Morpheuk.morphe.com | |||||||
| Spectrum Collectionsspectrumcollections.com | |||||||
| Lola's Lasheslolaslashes.co.uk | |||||||
| Holy Gelsholygels.com | |||||||
| Alexandriaalexandriauk.com |
07 · Company
The company behind Jolie Beauty.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Jolie Beauty is a company based in Birmingham, United Kingdom, founded in 2017 according to LinkedIn, on a domain registered in January 2019. It employs about 11 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Birmingham
- Founded
- 2017, per LinkedIn
- Domain registered
- 28 Jan 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- joliebeauty.co.uk · Shopify · GBP
- Catalogue
- 239 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Jolie Beauty
What people ask Google about Jolie Beauty.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Jolie Beauty legit or a scam?
According to Gravity by Benchr, Jolie Beauty is a brand based in Birmingham, United Kingdom: its website has existed since January 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 186,622 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Jolie Beauty?
Customers rate Jolie Beauty 4.0 out of 5 on Trustpilot over 47 reviews, 33 of them in the last twelve months: 74% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Jolie Beauty sell?
Jolie Beauty is an independent alternative cosmetics brand that creates high-performance makeup inspired by gothic, metal, and counter-culture communities, offering vegan and cruelty-free products worldwide. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 64% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Jolie Beauty prices: how much is it?
Jolie Beauty's best seller, Sorceress Palette - LAST CHANCE TO BUY, sells £42.99 on joliebeauty.co.uk. 72% of the catalogue is in stock. Gravity does not track prices daily: check joliebeauty.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Jolie Beauty discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Jolie Beauty advertises on Facebook and Instagram and on Google, where its offers often run. Check joliebeauty.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Jolie Beauty?
Jolie Beauty sells on its own website, joliebeauty.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Jolie Beauty?
Gravity by Benchr records a company based in Birmingham, United Kingdom, founded in 2017 according to LinkedIn, on a domain registered in 2019, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Jolie Beauty growing?
Not at the moment. Gravity by Benchr estimates about 105,100 visits to joliebeauty.co.uk in September 2026, down 5% in a month and down 15% over three months. Jolie Beauty ranks #750 of 33,626 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Jolie Beauty use?
Gravity by Benchr identifies joliebeauty.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Jolie Beauty's ad budget?
Gravity by Benchr does not publish a spend figure for Jolie Beauty on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Jolie Beauty ranks #750 of 33,626 by estimated traffic. Its closest competitors on the same market are Unicorn Cosmetics, Morphe, Spectrum Collections, Lola's Lashes, Holy Gels. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Jolie Beauty.