Brand page · Outdoor Recreation · Australia
Joolca: 40.4k visits a month, 790 active Meta ads, Gravity score 684.
Joolca — Joolca Australia designs and sells portable hot water systems, camping toilets, and privacy shelters for outdoor activities. Their products are designed to work without mains power or plumbing and are compact for easy transport. In September 2026 joolca.com.au drew an estimated 40.4k visits, down 1% on the month before. It ranks #134 of 2,854 Outdoor Recreation brands in Australia and holds a 4.7 Trustpilot rating over 78 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 152 peers: Outdoor Recreation brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Joolca Australia designs and sells portable hot water systems, camping toilets, and privacy shelters for outdoor activities. Their products are designed to work without mains power or plumbing and are compact for easy transport.
01 · Traffic
How much traffic Joolca gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Joolca drew an estimated 40.4k visits in September 2026, down 1% on the month before and up 31% over three months.
- Worldwide#204,038of 4.5m sites · Top 5%
- In Australia#5,106of 105k sites · Top 5%
- Outdoor Recreation, worldwide#4,593of 101,136 brands · Top 5%
- Outdoor Recreation, Australia#134of 2,854 brands · Top 5%
40.4k
estimated visits in September
1 mo ▼ −0.8%4 mo ▲ +31.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Joolca.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Joolca holds 4.7 out of 5 on Trustpilot over 78 reviews, 5 of them in the last twelve months: 95% of customers give five stars and 1% one star. That volume places Joolca in the top 40% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Joolca sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Joolca sells on Shopify, 100% of its catalogue in stock. The best seller is ENSUITE Double, at A$299.00, followed by GottaGo and Quick-Release HOTTAP Bracket.
#1ENSUITE DoubleJoolcaA$299.00In stock
#2GottaGoJoolcaA$349.00In stock
#3Quick-Release HOTTAP BracketJoolcaA$99.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Joolca in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 92% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$159.71
- Currency
- AUD
04 · Ads
What Joolca is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Joolca runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2024 (image, text, video).
Hot Showers. Zero Hassle. Anywhere. 🚿🔥Joolca8 Oct 2026video
The Outdoor Hot Shower That Goes Where You Go 🚿🔥Joolca8 Oct 2026video
Jerry-Can Sized. Full Shower Power. 🚿🔥Joolca8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Joolca Pty Ltdverified
Text ad20 Oct 2026Joolca Pty Ltdverified
Text ad20 Oct 2026Joolca Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Joolca.
The creators who tag @joolcaco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @joolcaco on Instagram, led by Greg C (60.8k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGreg C@jl_overlander · 🇺🇸 US | Automotive mobility Creator | 60.8k | 0.2% | 5 | Tagged @joolcaco |
06 · Competitors according to Gravity
Who Joolca competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Joolca among Outdoor Recreation brands in Australia. The closest is Oztent, then TIEGEAR, Underkover Australia, DARCHE®, BlackWolf, On Track Meals.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Oztentoztent.com.au | |||||||
| TIEGEARtiegear.com | |||||||
| Underkover Australiaunderkover.com.au | |||||||
| DARCHE®darche.com.au | |||||||
| BlackWolfblackwolf.com.au | |||||||
| On Track Mealsontrackmeals.com |
07 · Company
The company behind Joolca.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Joolca is a company based in Coburg North, Australia.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Coburg North
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- joolca.com.au · Shopify · AUD
- Catalogue
- 7 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Joolca
What people ask Google about Joolca.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Joolca legit?
According to Gravity by Benchr, Joolca is a brand based in Coburg North, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 97,587 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Joolca reviews
Customers rate Joolca 4.7 out of 5 on Trustpilot over 78 reviews, 5 of them in the last twelve months: 95% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Joolca sell?
Joolca Australia designs and sells portable hot water systems, camping toilets, and privacy shelters for outdoor activities. Their products are designed to work without mains power or plumbing and are compact for easy transport. Gravity by Benchr classifies it under Outdoor Recreation, with Camping & Hiking making up 19% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Joolca expensive?
Joolca's best seller, ENSUITE Double, sells A$299.00 on joolca.com.au. 100% of the catalogue is in stock. Gravity does not track prices daily: check joolca.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Joolca have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Joolca advertises on Facebook and Instagram and on Google, where its offers often run. Check joolca.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Joolca?
Joolca sells on its own website, joolca.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is Joolca growing?
Yes. Gravity by Benchr estimates about 40,400 visits to joolca.com.au in September 2026, down 1% in a month and up 31% over three months. Joolca ranks #134 of 2,854 Outdoor Recreation brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Joolca use?
Gravity by Benchr identifies joolca.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Joolca spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Joolca on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Australia?
Among Outdoor Recreation brands in Australia in the Gravity by Benchr index, Joolca ranks #134 of 2,854 by estimated traffic. Its closest competitors on the same market are Oztent, TIEGEAR, Underkover Australia, DARCHE® and BlackWolf. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Joolca.