Brand page · Baby Transport Accessories · Germany
Joolz: 284K visits a month, 116 active Meta ads.
Joolz — Joolz is a brand that creates strollers designed to be comfortable, easy to use, beautifully designed and made to last, helping parents tackle life's messiest moments. In September 2026 joolz.com drew an estimated 284K visits, up 4% on the month before. It ranks #4 of 196 Baby Transport Accessories brands in Germany and holds a 2.8 Trustpilot rating over 1,316 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Joolz is a brand that creates strollers designed to be comfortable, easy to use, beautifully designed and made to last, helping parents tackle life's messiest moments.
01 · Traffic
How much traffic Joolz gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Joolz drew an estimated 284K visits in September 2026, up 4% on the month before and down 17% over three months.
- Worldwide#39,238of 4.5M sites · Top 1%
- In United States#12,761of 1.2M sites · Top 5%
- Baby Transport Accessories, worldwide#10of 1,045 brands · Top 1%
- Baby Transport Accessories, United States#4of 196 brands · Top 5%
284K
estimated visits in September
1 mo ▲ +4.2%4 mo ▼ −17.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Joolz.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Joolz holds 2.8 out of 5 on Trustpilot over 1,316 reviews, 513 of them in the last twelve months: 44% of customers give five stars and 41% one star. That volume places Joolz in the top 10 % of the 270,321 Trustpilot pages in the Gravity index. On Google, Joolz scores 3.3 over 15 reviews.
Baby Store Manufacturer
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Joolz sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Joolz's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Joolz in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Joolz is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Joolz runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since May 2022 (image, text, video).
Joolz Aer2 - Prêt pour le décollageJoolz5 Oct 2026video
JoolzJoolz5 Oct 2026image
Maintenant disponible : Joolz Aer² Calming beigeJoolz5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Bugaboo International BVverified
Text ad21 Oct 2026Bugaboo International BVverified
Image ad21 Oct 2026Bugaboo International BVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Joolz.
The creators who tag @myjoolz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @myjoolz on Instagram, led by MISHKA STORE | CYBEX | BUGABOO | STOKKE | JOOLZ (21.9K followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMISHKA STORE | CYBEX | BUGABOO | STOKKE | JOOLZ@mishkastore.online · 🇷🇺 RU | Parenting family Creator | 21.9K | 0.0% | 4 | Tagged @myjoolz |
06 · Competitors according to Gravity
Who Joolz competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Joolz among Baby Transport Accessories brands in Germany. The closest is bugaboo.com, then Mountain Buggy, uppababy.com, Babybee, babyzen.com, Baby Trend.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| bugaboo.combugaboo.com | |||||||
| Mountain Buggymountainbuggy.com | |||||||
| uppababy.comuppababy.com | |||||||
| Babybeebabybeeonline.com | |||||||
| babyzen.combabyzen.com | |||||||
| Baby Trendbabytrend.com |
07 · Company
The company behind Joolz.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Joolz is a company based in Germany, founded in 2005 according to LinkedIn, on a domain registered in November 2001. It employs about 123 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 2005, per LinkedIn
- Domain registered
- 16 Nov 2001
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 123 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- joolz.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Joolz
What people ask Google about Joolz.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Joolz a legit company?
According to Gravity by Benchr, Joolz is a brand based in Germany: its website has existed since November 2001, its Trustpilot profile is claimed by the brand, it sells on a Salesforce_commerce store, it employs 123 people on LinkedIn, it has 382,334 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Joolz?
Customers rate Joolz 2.8 out of 5 on Trustpilot over 1,316 reviews, 513 of them in the last twelve months: 44% give five stars, 41% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. On Google, Joolz scores 3.3 over 15 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Joolz?
Joolz is a brand that creates strollers designed to be comfortable, easy to use, beautifully designed and made to last, helping parents tackle life's messiest moments. Gravity by Benchr classifies it under Baby Transport Accessories. Source: Gravity by Benchr product classification.
Is there a Joolz discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Joolz advertises on Facebook and Instagram and on Google, where its offers often run. Check joolz.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Joolz?
Joolz sells on its own website, joolz.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Joolz?
Gravity by Benchr records a company based in Germany, founded in 2005 according to LinkedIn, on a domain registered in 2001, with 123 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Joolz doing well?
Not at the moment. Gravity by Benchr estimates about 283,800 visits to joolz.com in September 2026, up 4% in a month and down 17% over three months. Joolz ranks #4 of 196 Baby Transport Accessories brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Joolz use?
Gravity by Benchr identifies joolz.com as a Salesforce_commerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records.
What is Joolz's ad budget?
Gravity by Benchr does not publish a spend figure for Joolz on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Baby Transport Accessories brands in Germany?
Among Baby Transport Accessories brands in Germany in the Gravity by Benchr index, Joolz ranks #4 of 196 by estimated traffic. Its closest competitors on the same market are bugaboo.com, Mountain Buggy, uppababy.com, Babybee, babyzen.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Joolz.