Brand page · Shoes
JustFab: 814k visits a month, 44 active Meta ads.
JustFab — JustFab is a fashion retailer that sells shoes, clothing, bags and accessories for women, men and kids, offering trend-relevant and affordable fashion through a membership model. In September 2026 justfab.com drew an estimated 814k visits, down 5% on the month before. It ranks #49 of 6,771 Shoes brands and holds a 3.2 Trustpilot rating over 27,061 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
JustFab is a fashion retailer that sells shoes, clothing, bags and accessories for women, men and kids, offering trend-relevant and affordable fashion through a membership model.
01 · Traffic
How much traffic JustFab gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
JustFab drew an estimated 814k visits in September 2026, down 5% on the month before and down 8% over three months.
- Worldwide#17,014of 4.5m sites · Top 1%
- In United States#5,614of 1.2m sites · Top 1%
- Shoes, worldwide#280of 46,962 brands · Top 1%
- Shoes, United States#49of 6,771 brands · Top 1%
814k
estimated visits in September
1 mo ▼ −4.5%4 mo ▼ −8.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about JustFab.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
JustFab holds 3.2 out of 5 on Trustpilot over 27,061 reviews, 43 of them in the last twelve months: 62% of customers give five stars and 11% one star. That volume places JustFab in the top 1% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What JustFab sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read JustFab's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places JustFab in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What JustFab is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
JustFab runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2025 (image, text, video).
Limited Stock-Don't Miss Out!JustFab8 Oct 2026image
Boots Season | All Styles Start from $12JustFab8 Oct 2026image
instagram.comJustFab7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Just Fabulous, Inc.verified
Text ad20 Oct 2026Just Fabulous, Inc.verified
Text ad20 Oct 2026Just Fabulous, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about JustFab.
The creators who tag @justfabonline on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @justfabonline on Instagram, led by Hani 🎶♐️♓️⚡️💃🏿📚🫀R💘 (96.6k followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHani 🎶♐️♓️⚡️💃🏿📚🫀R💘@haniii_abazi · 🇦🇱 AL | Photography visual arts Creator | 96.6k | 0.9% | 16 | Tagged @justfabonline |
06 · Competitors according to Gravity
Who JustFab competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for JustFab among Shoes brands. The closest is ShoeDazzle, then Dejavu, TSOUKALAS, shoeaholics.com, dianashoes.com, Irregular Choice.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ShoeDazzleshop.shoedazzle.com | |||||||
| Dejavudejavu.shoes | |||||||
| TSOUKALAStsoukalas-shoes.gr | |||||||
| shoeaholics.comshoeaholics.com | |||||||
| dianashoes.comdianashoes.com | |||||||
| Irregular Choiceirregularchoice.com |
07 · Company
The company behind JustFab.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
JustFab is an e-commerce brand, founded in 2010 according to LinkedIn, on a domain registered in January 1999. It employs about 115 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2010, per LinkedIn
- Domain registered
- 27 Jan 1999
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 115 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- justfab.com · Shopify
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about JustFab
What people ask Google about JustFab.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is JustFab legit?
According to Gravity by Benchr, JustFab is a brand: its website has existed since January 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 115 people on LinkedIn, it has 812,287 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about JustFab?
Customers rate JustFab 3.2 out of 5 on Trustpilot over 27,061 reviews, 43 of them in the last twelve months: 62% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does JustFab sell?
JustFab is a fashion retailer that sells shoes, clothing, bags and accessories for women, men and kids, offering trend-relevant and affordable fashion through a membership model. Gravity by Benchr classifies it under Shoes. Source: Gravity by Benchr product classification.
JustFab promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: JustFab advertises on Facebook and Instagram and on Google, where its offers often run. Check justfab.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy JustFab?
JustFab sells on its own website, justfab.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind JustFab?
Gravity by Benchr records a company, founded in 2010 according to LinkedIn, on a domain registered in 1999, with 115 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is JustFab doing well?
Not at the moment. Gravity by Benchr estimates about 814,200 visits to justfab.com in September 2026, down 5% in a month and down 8% over three months. JustFab ranks #49 of 6,771 Shoes brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does JustFab use?
Gravity by Benchr identifies justfab.com as a Shopify store (standard plan, not Shopify Plus). The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2025. Source: Gravity by Benchr platform and advertising records.
What is JustFab's ad budget?
Gravity by Benchr does not publish a spend figure for JustFab on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands?
Among Shoes brands in the Gravity by Benchr index, JustFab ranks #49 of 6,771 by estimated traffic. Its closest competitors on the same market are ShoeDazzle, Dejavu, TSOUKALAS, shoeaholics.com and dianashoes.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with JustFab.