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  5. JVN Hair

Brand page · Personal Care · United States

JVN Hair Top 5% worldwide Top 10% in United States Top 5% in Personal Care Top 5% in Personal Care in United States
jvnhair.com·🇺🇸 Westport, United States· Shopify·Since 2020

JVN Hair: 41.5k visits a month, 66 active Meta ads, Gravity score 605.

JVN Hair — JVN Hair is a sustainable haircare brand founded by professional hairstylist Jonathan Van Ness that offers silicone-free, science-backed formulas for all hair types. In September 2026 jvnhair.com drew an estimated 41.5k visits, down 27% on the month before. It ranks #1,614 of 33,626 Personal Care brands in United States.

jvnhair.com@jvnhair 232kYouTube 284kFacebookLinkedIn 4.3kTrustpilot 2.6Meta Ad Library 66

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
41.5k
−27% vs. August 2026
Instagram followers
232k
1,723 posts · @jvnhair
Trustpilot
2.6
4 reviews · 1 in 12 months
Meta ads
66
active · on Google since 2024
Products
98%
in stock · 47 collections
Rank in United States
#1,614
of 33,626 in Personal Care
LinkedIn
4.3k
followers · 48 employees
Earned media value
€34.9k
per month, Instagram

Gravity score

605/ 1000 · 10 of 10 indicators rated
Brand Power689
Momentum476
Performance650

Percentiles within 1277 peers: Personal Care brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

JVN Hair is a sustainable haircare brand founded by professional hairstylist Jonathan Van Ness that offers silicone-free, science-backed formulas for all hair types.

01 · Traffic

How much traffic JVN Hair gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

JVN Hair drew an estimated 41.5k visits in September 2026, down 27% on the month before and down 50% over three months.

  • Worldwide#199,478of 4.5m sites · Top 5%
  • In United States#63,325of 1.2m sites · Top 10%
  • Personal Care, worldwide#10,173of 215,119 brands · Top 5%
  • Personal Care, United States#1,614of 33,626 brands · Top 5%
Monthly visitssource Sept 2026

41.5k

estimated visits in September

1 mo ▼ −26.7%4 mo ▼ −50.0%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about JVN Hair.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

JVN Hair holds 2.6 out of 5 on Trustpilot over 4 reviews, 1 of them in the last twelve months: 25% of customers give five stars and 75% one star.

Trustpilotread 21 Oct 2026
2.6TrustScore · 4 reviews · 1 in 12 months
5 ★25%
4 ★0%
3 ★0%
2 ★0%
1 ★75%

Hair Product Store Beauty Product Supplier

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What JVN Hair sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

JVN Hair sells on Shopify, 98% of its catalogue in stock. The best seller is Complete Air Dry Cream, at US$28.00, followed by Embody Volumizing Shampoo and Complete Instant Recovery Serum.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Hair Care95%
Hair Accessories4%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care96%
Clothing Accessories4%

The dominant category places JVN Hair in its comparison group.

Prices and ratingsstore data
Average rating
4.56 / 5
Rated products
98% of the catalogue
In stock
98%
Upper price quartile
US$63.11
Currency
USD

05 · Influencers

Who talks about JVN Hair.

The creators who tag @jvnhair on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @jvnhair · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who JVN Hair competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for JVN Hair among Personal Care brands in United States. The closest is Jupiter, then Maria Nila, Ginger Milk Natural Care, Keracolor Hair, Aquage®, eSalon.

CompetitorsPersonal Care · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Jupiterhellojupiter.com
Maria Nilamarianila.com
Ginger Milk Natural Caregingermilknaturalcare.do
Keracolor Hairkeracolorhair.com
Aquage®aquage.com
eSalonshop.esalon.com
Competitors Gravity finds for JVN Hair. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare JVN Hair with Jupiter

07 · Company

The company behind JVN Hair.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

JVN Hair is a company based in Westport, United States, founded in 2021 according to LinkedIn, on a domain registered in August 2020. It employs about 48 people and is listed at m_and_a stage.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Westport
Founded
2021, per LinkedIn
Domain registered
7 Aug 2020
Share capital
Data not available
Status
was_acquired
President
Data not available
Activity code
Data not available
Employees
48 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
M and a
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
jvnhair.com · Shopify · USD
Catalogue
47 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about JVN Hair

What people ask Google about JVN Hair.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is JVN Hair legit or a scam?

According to Gravity by Benchr, JVN Hair is a brand based in Westport, United States: its website has existed since August 2020, it sells on a Shopify store, it employs 48 people on LinkedIn, it has 231,994 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is JVN Hair?

JVN Hair is a sustainable haircare brand founded by professional hairstylist Jonathan Van Ness that offers silicone-free, science-backed formulas for all hair types. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 95% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is JVN Hair expensive?

JVN Hair's best seller, Complete Air Dry Cream, sells US$28.00 on jvnhair.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check jvnhair.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

JVN Hair promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: JVN Hair advertises on Facebook and Instagram and on Google, where its offers often run. Check jvnhair.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy JVN Hair?

JVN Hair sells on its own website, jvnhair.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns JVN Hair?

Gravity by Benchr records a company based in Westport, United States, founded in 2021 according to LinkedIn, on a domain registered in 2020, with 48 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is JVN Hair doing well?

Not at the moment. Gravity by Benchr estimates about 41,500 visits to jvnhair.com in September 2026, down 27% in a month and down 50% over three months. JVN Hair ranks #1,614 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does JVN Hair use?

Gravity by Benchr identifies jvnhair.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since February 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does JVN Hair spend on Meta ads?

Gravity by Benchr does not publish a spend figure for JVN Hair on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in United States?

Among Personal Care brands in United States in the Gravity by Benchr index, JVN Hair ranks #1,614 of 33,626 by estimated traffic. Its closest competitors on the same market are Jupiter, Maria Nila, Ginger Milk Natural Care, Keracolor Hair and Aquage®. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with JVN Hair.