Brand page · Clothing Accessories · Germany
Kapten & Son: 1.3m visits a month, 1,320 active Meta ads.
Kapten & Son — Kapten & Son is a German lifestyle brand that sells products including sunglasses, backpacks, and travel gear. In September 2026 kapten-son.com drew an estimated 1.3m visits. It ranks #1 of 2,193 Clothing Accessories brands in Germany and holds a 4.1 Trustpilot rating over 8,176 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Kapten & Son is a German lifestyle brand that sells products including sunglasses, backpacks, and travel gear.
01 · Traffic
How much traffic Kapten & Son gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Kapten & Son drew an estimated 1.3m visits in September 2026 and up 59% over three months.
- Worldwide#11,632of 4.5m sites · Top 1%
- In Germany#518of 184k sites · Top 1%
- Clothing Accessories, worldwide#33of 85,207 brands · Top 1%
- Clothing Accessories, Germany#1of 2,193 brands · Top 1%
1.3m
estimated visits in September
1 mo ▲ +0.2%4 mo ▲ +59.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Kapten & Son.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Kapten & Son holds 4.1 out of 5 on Trustpilot over 8,176 reviews, 1,629 of them in the last twelve months: 71% of customers give five stars and 15% one star. That volume places Kapten & Son in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%. On Google, Kapten & Son scores 4.0 over 5,230 reviews.
Shopping & Fashion
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Kapten & Son sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Kapten & Son's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Kapten & Son in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Kapten & Son is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Kapten & Son runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since April 2023 (image, text, video).
Deine Go-to Pieces, neu interpretiert für die Saison 🍂🍫 Burgundy und Chocolate Brown. Entdecke die Essential Colors ✨KAPTEN & SON14 Oct 2026image
Dein neuer BegleiterKAPTEN & SON14 Oct 2026image
Dein neuer BegleiterKAPTEN & SON14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Kapten & Son GmbHverified
Text ad20 Oct 2026Kapten & Son GmbHverified
Text ad20 Oct 2026Kapten & Son GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Kapten & Son.
The creators who tag @kaptenandson.de on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kaptenandson.de on Instagram, led by Sophie Stefancic ♥ (18.7k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSophie Stefancic ♥@sophiestefancic · 🇩🇪 DE | Fashion style luxury Creator | 18.7k | 0.2% | 4 | Tagged @kaptenandson.de |
06 · Competitors according to Gravity
Who Kapten & Son competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Kapten & Son among Clothing Accessories brands in Germany. The closest is mvmtwatches.com, then MVMT, Ersa Saat, noirwatches.co.uk, ElShrouk, Watches.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| mvmtwatches.commvmtwatches.com | |||||||
| MVMTmvmt.com | |||||||
| Ersa Saatersasaat.com.tr | |||||||
| noirwatches.co.uknoirwatches.co.uk | |||||||
| ElShroukelshroukwatches.com | |||||||
| Watcheswatches2u.com |
07 · Company
The company behind Kapten & Son.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Kapten & Son is a company based in Germany, founded in 2014 according to LinkedIn, on a domain registered in March 2014. It employs about 194 people and is listed at private_equity stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 2014, per LinkedIn
- Domain registered
- 20 Mar 2014
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 194 on LinkedIn
- Funding stage
- Private equity · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kapten-son.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Kapten & Son
What people ask Google about Kapten & Son.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Kapten & Son a legit company?
According to Gravity by Benchr, Kapten & Son is a brand based in Germany: its website has existed since March 2014, its Trustpilot profile is claimed by the brand, it employs 194 people on LinkedIn, it has 206,086 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Kapten & Son reviews: is it worth it?
Customers rate Kapten & Son 4.1 out of 5 on Trustpilot over 8,176 reviews, 1,629 of them in the last twelve months: 71% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Kapten & Son scores 4.0 over 5,230 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Kapten & Son?
Kapten & Son is a German lifestyle brand that sells products including sunglasses, backpacks, and travel gear. Gravity by Benchr classifies it under Clothing Accessories. Source: Gravity by Benchr product classification.
Is there a Kapten & Son discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Kapten & Son advertises on Facebook and Instagram and on Google, where its offers often run. Check kapten-son.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Kapten & Son?
Gravity by Benchr records a company based in Germany, founded in 2014 according to LinkedIn, on a domain registered in 2014, with 194 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Kapten & Son doing well?
Yes. Gravity by Benchr estimates about 1,320,000 visits to kapten-son.com in September 2026, up 0% in a month and up 59% over three months. Kapten & Son ranks #1 of 2,193 Clothing Accessories brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Kapten & Son spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Kapten & Son on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in Germany?
Among Clothing Accessories brands in Germany in the Gravity by Benchr index, Kapten & Son ranks #1 of 2,193 by estimated traffic. Its closest competitors on the same market are mvmtwatches.com, MVMT, Ersa Saat, noirwatches.co.uk and ElShrouk. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kapten & Son.