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- Karen Walker
Brand page · Jewelry · New Zealand
Karen Walker: 99.4k visits a month, 18 active Meta ads, Gravity score 556.
Karen Walker — Karen Walker is a designer label known for its signature optimism, energy and chic-meets-eccentric handwriting, creating directional and wearable pieces that juxtapose luxe and street, masculine and feminine, folk and utility. In September 2026 karenwalker.com drew an estimated 99.4k visits, up 4% on the month before. It ranks #1 of 765 Jewelry brands in New Zealand.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 21 peers: Jewelry brands in New Zealand with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Karen Walker is a designer label known for its signature optimism, energy and chic-meets-eccentric handwriting, creating directional and wearable pieces that juxtapose luxe and street, masculine and feminine, folk and utility.
01 · Traffic
How much traffic Karen Walker gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Karen Walker drew an estimated 99.4k visits in September 2026, up 4% on the month before and up 17% over three months.
- Worldwide#94,205of 4.5m sites · Top 5%
- In New Zealand#338of 26.3k sites · Top 5%
- Jewelry, worldwide#2,025of 132,285 brands · Top 5%
- Jewelry, New Zealand#1of 765 brands · Top 1%
99.4k
estimated visits in September
1 mo ▲ +4.0%4 mo ▲ +16.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Karen Walker.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Karen Walker holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Women's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Karen Walker sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Karen Walker sells on Shopify, 98% of its catalogue in stock. The best seller is Cotton Ribbed Singlet White, at NZ$85.00, followed by Runaway Mug and Bobby Mug Black/Macadmia.
#1Cotton Ribbed Singlet WhiteKaren WalkerNZ$85.00In stock
#2Runaway MugKaren WalkerNZ$35.00In stock
#3Bobby Mug Black/MacadmiaKaren WalkerNZ$31.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Karen Walker in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 3% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$344.56
- Currency
- NZD
04 · Ads
What Karen Walker is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Karen Walker runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2023 (image, text, video).
Karen WalkerKaren Walker5 Oct 2026image
Karen WalkerKaren Walker5 Oct 2026image
Karen WalkerKaren Walker5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Karen Walker Limitedverified
Text ad20 Oct 2026Karen Walker Limitedverified
Image ad20 Oct 2026Karen Walker Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Karen Walker.
The creators who tag @karenwalker on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @karenwalker on Instagram, led by Levi’s Australia & New Zealand (77.1k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLevi’s Australia & New Zealand@levis_anz · 🇦🇺 AU | Fashion style luxury Creator | 77.1k | 0.3% | 2 | Tagged @karenwalker |
06 · Competitors according to Gravity
Who Karen Walker competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Karen Walker among Jewelry brands in New Zealand. The closest is LOADED, then Good As Gold, Slick Willys, Gigi Belle Boutique, Company of Strangers, Stonz Jewellers NZ.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| LOADEDloadednz.com | |||||||
| Good As Goldgoodasgoldshop.com | |||||||
| Slick Willysslickwillys.co.nz | |||||||
| Gigi Belle Boutiquegigibelle.com | |||||||
| Company of Strangerscompanyofstrangers.co.nz | |||||||
| Stonz Jewellers NZstonzjewellers.co.nz |
07 · Company
The company behind Karen Walker.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Karen Walker is a company based in Auckland, New Zealand, founded in 1989 according to LinkedIn, on a domain registered in February 2000. It employs about 71 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇿 New Zealand · Auckland
- Founded
- 1989, per LinkedIn
- Domain registered
- 2 Feb 2000
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 71 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- karenwalker.com · Shopify · NZD
- Catalogue
- 479 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Karen Walker
What people ask Google about Karen Walker.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Karen Walker a legit company?
According to Gravity by Benchr, Karen Walker is a brand based in Auckland, New Zealand: its website has existed since February 2000, it sells on a Shopify store, it employs 71 people on LinkedIn, it has 243,448 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Karen Walker sell?
Karen Walker is a designer label known for its signature optimism, energy and chic-meets-eccentric handwriting, creating directional and wearable pieces that juxtapose luxe and street, masculine and feminine, folk and utility. Gravity by Benchr classifies it under Jewelry, with Necklaces making up 2% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Karen Walker cost?
Karen Walker's best seller, Cotton Ribbed Singlet White, sells NZ$85.00 on karenwalker.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check karenwalker.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Karen Walker discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Karen Walker advertises on Facebook and Instagram and on Google, where its offers often run. Check karenwalker.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Karen Walker?
Karen Walker sells on its own website, karenwalker.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Karen Walker?
Gravity by Benchr records a company based in Auckland, New Zealand, founded in 1989 according to LinkedIn, on a domain registered in 2000, with 71 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Karen Walker doing well?
Yes. Gravity by Benchr estimates about 99,400 visits to karenwalker.com in September 2026, up 4% in a month and up 17% over three months. Karen Walker ranks #1 of 765 Jewelry brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Karen Walker use?
Gravity by Benchr identifies karenwalker.com as a Shopify store (standard plan, not Shopify Plus), selling in NZD. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Karen Walker spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Karen Walker on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in New Zealand?
Among Jewelry brands in New Zealand in the Gravity by Benchr index, Karen Walker ranks #1 of 765 by estimated traffic. Its closest competitors on the same market are LOADED, Good As Gold, Slick Willys, Gigi Belle Boutique and Company of Strangers. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Karen Walker.