Brand page · Personal Care · United Kingdom
Karla Cosmetics: 39.1k visits a month, 8 active Meta ads, Gravity score 552.
Karla Cosmetics — Karla Cosmetics is a makeup brand that creates professional, cruelty-free products including multichromes, eye bases, and other beauty essentials. The brand is known for its ultra-pigmented formulas and is brought to you by International Award Winning Make-up Artist Karla Powell. In September 2026 karlastore.co.uk drew an estimated 39.1k visits, up 14% on the month before. It ranks #1,667 of 33,626 Personal Care brands in United Kingdom and holds a 4.1 Trustpilot rating over 19 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 412 peers: Personal Care brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Karla Cosmetics is a makeup brand that creates professional, cruelty-free products including multichromes, eye bases, and other beauty essentials. The brand is known for its ultra-pigmented formulas and is brought to you by International Award Winning Make-up Artist Karla Powell.
01 · Traffic
How much traffic Karla Cosmetics gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Karla Cosmetics drew an estimated 39.1k visits in September 2026, up 14% on the month before and up 20% over three months.
- Worldwide#209,868of 4.5m sites · Top 5%
- In United States#66,400of 1.2m sites · Top 10%
- Personal Care, worldwide#10,691of 215,119 brands · Top 5%
- Personal Care, United States#1,667of 33,626 brands · Top 5%
39.1k
estimated visits in September
1 mo ▲ +14.2%4 mo ▲ +20.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Karla Cosmetics.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Karla Cosmetics holds 4.1 out of 5 on Trustpilot over 19 reviews, 7 of them in the last twelve months: 84% of customers give five stars and 11% one star. That volume places Karla Cosmetics in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics Store Cosmetics Industry Beauty Supply Store Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Karla Cosmetics sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Karla Cosmetics sells on Shopify, 74% of its catalogue in stock. The best seller is Insomnia Opal Multichrome Loose Eyeshadow, at £23.19, followed by All Opal Multichrome Loose Eyeshadows and Velvet Dreams Opal Multichrome Pressed Eyeshadow.
#1Insomnia Opal Multichrome Loose EyeshadowKarla Cosmetics£23.19In stock
#2All Opal Multichrome Loose EyeshadowsKarla Cosmetics£10.00–£23.19In stock
#3Velvet Dreams Opal Multichrome Pressed EyeshadowKarla Cosmetics£25.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Karla Cosmetics in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 87% of the catalogue
- In stock
- 74%
- Upper price quartile
- US$33.09
- Currency
- GBP
04 · Ads
What Karla Cosmetics is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Karla Cosmetics runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2023 (image, text, video).
🩵💜☔️Insomnia Back in stock. @madeupbykaty made this eyeshadow go viral. 😭Karla Cosmetics3 Oct 2026video
❄️🩵🌿We named her “Chill”.Karla Cosmetics1 Oct 2026video
"Dazzling Rainbow Multichrome ."Karla Cosmetics21 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Karla Cosmetics Ltdverified
Text ad21 Oct 2026Karla Cosmetics Ltdverified
Text ad21 Oct 2026Karla Cosmetics Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Karla Cosmetics.
The creators who tag @karlacosmetics on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @karlacosmetics on Instagram, led by Johanna Storme (20.6k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJohanna Storme@johannastorme · INTL | Beauty cosmetics skincare Creator | 20.6k | — | 11 | Tagged @karlacosmetics |
06 · Competitors according to Gravity
Who Karla Cosmetics competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Karla Cosmetics among Personal Care brands in United Kingdom. The closest is KORRES UK, then Medik8, Stila Cosmetics UK, Ghost Fragrances, Ultra Violette UK, Ammar's Fragrances.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| KORRES UKuk.korres.com | |||||||
| Medik8int.medik8.com | |||||||
| Stila Cosmetics UKstila.co.uk | |||||||
| Ghost Fragrancesghostfragrances.com | |||||||
| Ultra Violette UKultraviolette.co.uk | |||||||
| Ammar's Fragrancesammarsfragrances.com |
07 · Company
The company behind Karla Cosmetics.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Karla Cosmetics is a company based in Alcester, United Kingdom, founded in 2013 according to LinkedIn, on a domain registered in May 2016. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Alcester
- Founded
- 2013, per LinkedIn
- Domain registered
- 5 May 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- karlastore.co.uk · Shopify · GBP
- Catalogue
- 56 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Karla Cosmetics
What people ask Google about Karla Cosmetics.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Karla Cosmetics legit?
According to Gravity by Benchr, Karla Cosmetics is a brand based in Alcester, United Kingdom: its website has existed since May 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 461,985 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Karla Cosmetics?
Customers rate Karla Cosmetics 4.1 out of 5 on Trustpilot over 19 reviews, 7 of them in the last twelve months: 84% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Karla Cosmetics sell?
Karla Cosmetics is a makeup brand that creates professional, cruelty-free products including multichromes, eye bases, and other beauty essentials. The brand is known for its ultra-pigmented formulas and is brought to you by International Award Winning Make-up Artist Karla Powell. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 95% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Karla Cosmetics expensive?
Karla Cosmetics' best seller, Insomnia Opal Multichrome Loose Eyeshadow, sells £23.19 on karlastore.co.uk. 74% of the catalogue is in stock. Gravity does not track prices daily: check karlastore.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Karla Cosmetics promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Karla Cosmetics advertises on Facebook and Instagram and on Google, where its offers often run. Check karlastore.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Karla Cosmetics?
Karla Cosmetics sells on its own website, karlastore.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Karla Cosmetics?
Gravity by Benchr records a company based in Alcester, United Kingdom, founded in 2013 according to LinkedIn, on a domain registered in 2016, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Karla Cosmetics doing well?
Yes. Gravity by Benchr estimates about 39,100 visits to karlastore.co.uk in September 2026, up 14% in a month and up 20% over three months. Karla Cosmetics ranks #1,667 of 33,626 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Karla Cosmetics use?
Gravity by Benchr identifies karlastore.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Karla Cosmetics spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Karla Cosmetics on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Karla Cosmetics ranks #1,667 of 33,626 by estimated traffic. Its closest competitors on the same market are KORRES UK, Medik8, Stila Cosmetics UK, Ghost Fragrances and Ultra Violette UK. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Karla Cosmetics.