Brand page · Clothing · Australia
Kat the Label: 380k visits a month, 1,061 active Meta ads, Gravity score 638.
Kat the Label — Kat the Label is an Australian lingerie boutique label that designs and sells lace lingerie sets, bralettes, underwire bras, and sleepwear. In September 2026 katthelabel.com drew an estimated 380k visits, down 13% on the month before. It ranks #379 of 97,158 Clothing brands in Australia and holds a 3.1 Trustpilot rating over 10 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Kat the Label is an Australian lingerie boutique label that designs and sells lace lingerie sets, bralettes, underwire bras, and sleepwear.
01 · Traffic
How much traffic Kat the Label gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Kat the Label drew an estimated 380k visits in September 2026, down 13% on the month before and down 19% over three months.
- Worldwide#31,027of 4.5m sites · Top 1%
- In United States#10,069of 1.2m sites · Top 1%
- Clothing, worldwide#2,642of 459,295 brands · Top 1%
- Clothing, United States#379of 97,158 brands · Top 1%
380k
estimated visits in September
1 mo ▼ −12.7%4 mo ▼ −18.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Kat the Label.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Kat the Label holds 3.1 out of 5 on Trustpilot over 10 reviews, 8 of them in the last twelve months: 30% of customers give five stars and 50% one star.
Women's Clothing Store Lingerie Store Underwear Store Clothing Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Kat the Label sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Kat the Label sells on Shopify, 90% of its catalogue in stock. The best seller is Maverick Set Red, at A$90.00, followed by Maverick Set Espresso and Maverick Set Black.
#1Maverick Set RedKat the LabelA$90.00In stock
#2Maverick Set EspressoKat the LabelA$90.00In stock
#3Maverick Set BlackKat the LabelA$90.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Kat the Label in its comparison group.
- Average rating
- 4.93 / 5
- Rated products
- 91% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$76.71
- Currency
- AUD
04 · Ads
What Kat the Label is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Kat the Label runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2024 (image, text, video).
Femininity On Your Terms 💗Kat the Label7 Oct 2026image
Lucy Jackson x KTL ⭐️🥀Kat the Label7 Oct 2026image
Our Favourite Underwire ✨Kat the Label7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Kat the Label PTY LTDverified
Image ad20 Oct 2026Kat the Label PTY LTDverified
Text ad20 Oct 2026Kat the Label PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Kat the Label.
The creators who tag @kat_thelabel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kat_thelabel on Instagram, led by shay 🦋 (56.5k followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| sshay 🦋@shayanarex · 🇺🇸 US | Fashion style luxury Creator | 56.5k | 0.6% | 3 | Tagged @kat_thelabel |
06 · Competitors according to Gravity
Who Kat the Label competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Kat the Label among Clothing brands in Australia. The closest is sensiura, then studiopia.co.uk, La Senza, chantelle.com, Thistle and Spire, eu.cosabella.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| sensiurasensiura.com | |||||||
| studiopia.co.ukstudiopia.co.uk | |||||||
| La Senzalasenza.com | |||||||
| chantelle.comchantelle.com | |||||||
| Thistle and Spirethistleandspire.com | |||||||
| eu.cosabella.comeu.cosabella.com |
07 · Company
The company behind Kat the Label.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Kat the Label is a company based in Cremorne, Australia, founded in 2015 according to LinkedIn, on a domain registered in February 2015. It employs about 26 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Cremorne
- Founded
- 2015, per LinkedIn
- Domain registered
- 1 Feb 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 26 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- katthelabel.com · Shopify · AUD
- Catalogue
- 209 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Kat the Label
What people ask Google about Kat the Label.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Kat the Label a legit company?
According to Gravity by Benchr, Kat the Label is a brand based in Cremorne, Australia: its website has existed since February 2015, it sells on a Shopify store, it employs 26 people on LinkedIn, it has 349,359 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Kat the Label reviews
Customers rate Kat the Label 3.1 out of 5 on Trustpilot over 10 reviews, 8 of them in the last twelve months: 30% give five stars, 50% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Kat the Label sell?
Kat the Label is an Australian lingerie boutique label that designs and sells lace lingerie sets, bralettes, underwire bras, and sleepwear. Gravity by Benchr classifies it under Clothing, with Apparel & Accessories making up 9% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Kat the Label prices: how much is it?
Kat the Label's best seller, Maverick Set Red, sells A$90.00 on katthelabel.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check katthelabel.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Kat the Label have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Kat the Label advertises on Facebook and Instagram and on Google, where its offers often run. Check katthelabel.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Kat the Label?
Kat the Label sells on its own website, katthelabel.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Kat the Label?
Gravity by Benchr records a company based in Cremorne, Australia, founded in 2015 according to LinkedIn, on a domain registered in 2015, with 26 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Kat the Label doing well?
Not at the moment. Gravity by Benchr estimates about 379,900 visits to katthelabel.com in September 2026, down 13% in a month and down 19% over three months. Kat the Label ranks #379 of 97,158 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Kat the Label use?
Gravity by Benchr identifies katthelabel.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since January 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Kat the Label's ad budget?
Gravity by Benchr does not publish a spend figure for Kat the Label on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, Kat the Label ranks #379 of 97,158 by estimated traffic. Its closest competitors on the same market are sensiura, studiopia.co.uk, La Senza, chantelle.com and Thistle and Spire. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kat the Label.