Brand page · Personal Care · United Arab Emirates
KAYALI: 673k visits a month, 67 active Meta ads, Gravity score 517.
KAYALI — KAYALI is a fragrance brand founded in 2018 that creates perfumes inspired by Middle Eastern heritage and the ritual of scent layering. The brand offers signature perfumes, lip and body products, and accessories. In September 2026 kayali.com drew an estimated 673k visits, down 16% on the month before. It ranks #99 of 33,626 Personal Care brands in United Arab Emirates and holds a 4.1 Trustpilot rating over 531 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 30 peers: Personal Care brands in United Arab Emirates with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
KAYALI is a fragrance brand founded in 2018 that creates perfumes inspired by Middle Eastern heritage and the ritual of scent layering. The brand offers signature perfumes, lip and body products, and accessories.
01 · Traffic
How much traffic KAYALI gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
KAYALI drew an estimated 673k visits in September 2026, down 16% on the month before and up 30% over three months.
- Worldwide#19,647of 4.5m sites · Top 1%
- In United States#6,462of 1.2m sites · Top 1%
- Personal Care, worldwide#706of 215,119 brands · Top 1%
- Personal Care, United States#99of 33,626 brands · Top 1%
673k
estimated visits in September
1 mo ▼ −16.4%4 mo ▲ +29.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about KAYALI.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
KAYALI holds 4.1 out of 5 on Trustpilot over 531 reviews, 517 of them in the last twelve months: 71% of customers give five stars and 20% one star. That volume places KAYALI in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%. On Google, KAYALI scores 4.8 over 14 reviews.
Perfume Store Cosmetics and Perfumes Supplier
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What KAYALI sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
KAYALI sells on Shopify, 92% of its catalogue in stock. The best seller is Vanilla | 28, at AED 17.00–AED 559.00, followed by Yum Boujee Marshmallow | 81 and Freedom Musk Santal | 34.
#1Vanilla | 28KAYALIAED 17.00–AED 559.00In stock
#2Yum Boujee Marshmallow | 81KAYALIAED 17.00–AED 559.00In stock
#3Freedom Musk Santal | 34KAYALIAED 17.00–AED 559.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places KAYALI in its comparison group.
- Average rating
- 4.66 / 5
- Rated products
- 88% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$50.37
- Currency
- AED
04 · Ads
What KAYALI is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
KAYALI runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2025 (image, text, video).
A week of birthday treatsKayali8 Oct 2026video
A week of birthday treatsKayali8 Oct 2026video
A week of birthday treatsKayali8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026KAYALI DTC PERFUMES AND COSMETICS TRADING DWC-LLCverified
Text ad20 Oct 2026KAYALI DTC PERFUMES AND COSMETICS TRADING DWC-LLCverified
Text ad20 Oct 2026KAYALI DTC PERFUMES AND COSMETICS TRADING DWC-LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about KAYALI.
The creators who tag @kayali on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kayali on Instagram, led by Huda & Mona Lovers 💞 (13.6k followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHuda & Mona Lovers 💞@huda_mona__lovers · 🇪🇬 EG | Beauty cosmetics skincare Creator | 13.6k | 0.0% | 12 | Tagged @kayali |
06 · Competitors according to Gravity
Who KAYALI competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for KAYALI among Personal Care brands in United Arab Emirates. The closest is BAGUES, then Kylie Cosmetics, Kylie Cosmetics, Escentric Molecules, Frederic Malle, SISTERS AROMA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BAGUESbagues.com.ar | |||||||
| Kylie Cosmeticskyliejennercosmetics.co.uk | |||||||
| Kylie Cosmeticskyliecosmetics.com | |||||||
| Escentric Moleculesescentric.com | |||||||
| Frederic Mallefredericmalle.com | |||||||
| SISTERS AROMAsistersaroma.com |
07 · Company
The company behind KAYALI.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
KAYALI is a company based in Dubai, United Arab Emirates, on a domain registered in August 1998. It employs about 236 people and is listed at private_equity stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇪 United Arab Emirates · Dubai
- Founded
- Data not available
- Domain registered
- 12 Aug 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 236 on LinkedIn
- Funding stage
- Private equity · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kayali.com · Shopify · AED
- Catalogue
- 58 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about KAYALI
What people ask Google about KAYALI.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is KAYALI legit?
According to Gravity by Benchr, KAYALI is a brand based in Dubai, United Arab Emirates: its website has existed since August 1998, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 236 people on LinkedIn, it has 1,673,980 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about KAYALI?
Customers rate KAYALI 4.1 out of 5 on Trustpilot over 531 reviews, 517 of them in the last twelve months: 71% give five stars, 20% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. On Google, KAYALI scores 4.8 over 14 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is KAYALI?
KAYALI is a fragrance brand founded in 2018 that creates perfumes inspired by Middle Eastern heritage and the ritual of scent layering. The brand offers signature perfumes, lip and body products, and accessories. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 82% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does KAYALI cost?
KAYALI's best seller, Vanilla | 28, sells from AED 17.00 to AED 559.00 on kayali.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check kayali.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
KAYALI promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: KAYALI advertises on Facebook and Instagram and on Google, where its offers often run. Check kayali.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy KAYALI?
KAYALI sells on its own website, kayali.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind KAYALI?
Gravity by Benchr records a company based in Dubai, United Arab Emirates, whose domain was registered in 1998, with 236 employees on LinkedIn, listed at private_equity stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is KAYALI doing well?
Yes. Gravity by Benchr estimates about 673,000 visits to kayali.com in September 2026, down 16% in a month and up 30% over three months. KAYALI ranks #99 of 33,626 Personal Care brands in United Arab Emirates in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does KAYALI use?
Gravity by Benchr identifies kayali.com as a Shopify store (standard plan, not Shopify Plus), selling in AED. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is KAYALI's ad budget?
Gravity by Benchr does not publish a spend figure for KAYALI on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Arab Emirates?
Among Personal Care brands in United Arab Emirates in the Gravity by Benchr index, KAYALI ranks #99 of 33,626 by estimated traffic. Its closest competitors on the same market are BAGUES, Kylie Cosmetics, Kylie Cosmetics, Escentric Molecules and Frederic Malle. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with KAYALI.