Brand page · Personal Care · United States
Kylie Cosmetics: 460K visits a month, 240 active Meta ads, Gravity score 593.
Kylie Cosmetics — Kylie Cosmetics is a beauty brand founded by Kylie Jenner that sells makeup, fragrances, and skincare products. In September 2026 kyliecosmetics.com drew an estimated 460K visits, down 16% on the month before. It ranks #153 of 33,626 Personal Care brands in United States and holds a 2.2 Trustpilot rating over 4,695 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Kylie Cosmetics is a beauty brand founded by Kylie Jenner that sells makeup, fragrances, and skincare products.
01 · Traffic
How much traffic Kylie Cosmetics gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Kylie Cosmetics drew an estimated 460K visits in September 2026, down 16% on the month before and down 25% over three months.
- Worldwide#26,528of 4.5M sites · Top 1%
- In United States#8,655of 1.2M sites · Top 1%
- Personal Care, worldwide#1,041of 215,119 brands · Top 1%
- Personal Care, United States#153of 33,626 brands · Top 1%
460K
estimated visits in September
1 mo ▼ −15.9%4 mo ▼ −24.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Kylie Cosmetics.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Kylie Cosmetics holds 2.2 out of 5 on Trustpilot over 4,695 reviews, 33 of them in the last twelve months: 50% of customers give five stars and 47% one star. That volume places Kylie Cosmetics in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics Store Beauty Product Supplier Cosmetics Industry Cosmetic Products Manufacturer Beauty Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Kylie Cosmetics sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Kylie Cosmetics sells on Shopify, 99% of its catalogue in stock. The best seller is Matte Lip Kit, at US$35.00, followed by Matte Liquid Lipstick and High Gloss.
#1Matte Lip KitKylie CosmeticsUS$35.00In stock
#2Matte Liquid LipstickKylie CosmeticsUS$21.00–US$22.00In stock
#3High GlossKylie CosmeticsUS$19.00–US$21.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Kylie Cosmetics in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 61% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$87.30
- Currency
- USD
04 · Ads
What Kylie Cosmetics is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Kylie Cosmetics runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2023 (image, text, video).
shop nowKylie Cosmetics5 Oct 2026image
shop nowKylie Cosmetics5 Oct 2026image
new! mood stonesKylie Cosmetics3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Targetcast LLCverified
Text ad19 Oct 2026Targetcast LLCverified
Text ad19 Oct 2026Targetcast LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Kylie Cosmetics.
The creators who tag @kyliecosmetics on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kyliecosmetics on Instagram, led by Sumeja Elmazi (23.6K followers, 1.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSumeja Elmazi@_s3beauty · 🇽🇰 XK | Beauty cosmetics skincare Creator | 23.6K | 1.8% | 14 | Tagged @kyliecosmetics |
06 · Competitors according to Gravity
Who Kylie Cosmetics competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Kylie Cosmetics among Personal Care brands in United States. The closest is Kylie Cosmetics, then MAC Cosmetics, charlottetilbury.com, e.l.f. Cosmetics, SUGAR Cosmetics, rem beauty.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kylie Cosmeticskyliejennercosmetics.co.uk | |||||||
| MAC Cosmeticsmaccosmetics.co.uk | |||||||
| charlottetilbury.comcharlottetilbury.com | |||||||
| e.l.f. Cosmeticselfcosmetics.com | |||||||
| SUGAR Cosmeticssugarcosmetics.com | |||||||
| rem beautyrembeauty.com |
07 · Company
The company behind Kylie Cosmetics.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Kylie Cosmetics is a company based in New York, United States, on a domain registered in September 2015. It employs about 75 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- Data not available
- Domain registered
- 3 Sept 2015
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 75 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kyliecosmetics.com · Shopify · USD
- Catalogue
- 227 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Kylie Cosmetics
What people ask Google about Kylie Cosmetics.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Kylie Cosmetics a legit company?
According to Gravity by Benchr, Kylie Cosmetics is a brand based in New York, United States: its website has existed since September 2015, it sells on a Shopify store, it employs 75 people on LinkedIn, it has 23,804,026 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Kylie Cosmetics reviews
Customers rate Kylie Cosmetics 2.2 out of 5 on Trustpilot over 4,695 reviews, 33 of them in the last twelve months: 50% give five stars, 47% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Kylie Cosmetics known for?
Kylie Cosmetics is a beauty brand founded by Kylie Jenner that sells makeup, fragrances, and skincare products. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 86% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Kylie Cosmetics prices: how much is it?
Kylie Cosmetics' best seller, Matte Lip Kit, sells US$35.00 on kyliecosmetics.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check kyliecosmetics.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Kylie Cosmetics discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Kylie Cosmetics advertises on Facebook and Instagram and on Google, where its offers often run. Check kyliecosmetics.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Kylie Cosmetics?
Kylie Cosmetics sells on its own website, kyliecosmetics.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Kylie Cosmetics?
Gravity by Benchr records a company based in New York, United States, whose domain was registered in 2015, with 75 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Kylie Cosmetics growing?
Not at the moment. Gravity by Benchr estimates about 460,400 visits to kyliecosmetics.com in September 2026, down 16% in a month and down 25% over three months. Kylie Cosmetics ranks #153 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Kylie Cosmetics use?
Gravity by Benchr identifies kyliecosmetics.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since August 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Kylie Cosmetics' ad budget?
Gravity by Benchr does not publish a spend figure for Kylie Cosmetics on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Kylie Cosmetics ranks #153 of 33,626 by estimated traffic. Its closest competitors on the same market are Kylie Cosmetics, MAC Cosmetics, charlottetilbury.com, e.l.f. Cosmetics, SUGAR Cosmetics. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kylie Cosmetics.