Brand page · Shoes

Keds Top 1% worldwide Top 1% in Shoes
keds.com·Since 1998

Keds: 535K visits a month, 415 active Meta ads.

Keds — Keds is a footwear brand that makes canvas sneakers and leather shoes in various styles, patterns and colors. In September 2026 keds.com drew an estimated 535K visits, down 34% on the month before. It ranks #73 of 6,771 Shoes brands and holds a 2.0 Trustpilot rating over 82 reviews.

keds.com@keds 412KFacebookLinkedIn 2.2KTrustpilot 2.0Meta Ad Library 415

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026

Estimated traffic
535K
−34% vs. August 2026
Instagram followers
412K
379 posts · @keds
Trustpilot
2.0
82 reviews · 12 in 12 months
Meta ads
415
active · on Google since 2025
Products
—
Data not available
Rank in United States
#73
of 6,771 in Shoes
LinkedIn
2.2K
followers · 164 employees
Earned media value
—
Data not available

Gravity score

—Data not available

How the score is calculated

About the store

Keds is a footwear brand that makes canvas sneakers and leather shoes in various styles, patterns and colors.

01 · Traffic

How much traffic Keds gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Keds drew an estimated 535K visits in September 2026, down 34% on the month before and down 19% over three months.

  • Worldwide#23,534of 4.5M sites · Top 1%
  • In United States#7,729of 1.2M sites · Top 1%
  • Shoes, worldwide#429of 46,962 brands · Top 1%
  • Shoes, United States#73of 6,771 brands · Top 5%
Monthly visitssource Sept 2026

535K

estimated visits in September

1 mo ▼ −34.5%4 mo ▼ −18.5%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Keds.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Keds holds 2.0 out of 5 on Trustpilot over 82 reviews, 12 of them in the last twelve months: 11% of customers give five stars and 79% one star. That volume places Keds in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 21 Oct 2026
2.0TrustScore · 82 reviews · 12 in 12 months
Top 30% review volume
5 ★11%
4 ★1%
3 ★4%
2 ★5%
1 ★79%

Shoe Store Clothing Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Keds sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Keds's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Shoes
Shoes94%
Clothing0%
Shoe Accessories0%

The dominant category places Keds in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about Keds.

The creators who tag @keds on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @keds on Instagram, led by Melissa Kalloo (123K followers, 0.2% engagement).

Influencersaccounts tagging @keds · Instagram
AccountProfileFollowersEngagementTagsRelationship
MMelissa Kalloo@melissa_kalloo · 🇺🇸 USFashion style luxury Creator123K0.2%3Tagged @keds
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Keds competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Keds among Shoes brands. The closest is HeyDude, then SeaVees, Hush Puppies, Allbirds, Clarks, TOMS.

CompetitorsShoes · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
HeyDudeheydude.com
SeaVeesseavees.com
Hush Puppieshushpuppies.com
Allbirdsallbirds.com
Clarksclarks.com.au
TOMStoms.com
Competitors Gravity finds for Keds. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Keds with HeyDude

07 · Company

The company behind Keds.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Keds is an e-commerce brand, on a domain registered in October 1998. It employs about 164 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
Data not available
Domain registered
12 Oct 1998
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
164 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
keds.com
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Keds

What people ask Google about Keds.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Keds legit?

According to Gravity by Benchr, Keds is a brand: its website has existed since October 1998, it employs 164 people on LinkedIn, it has 412,323 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

Keds reviews: is it worth it?

Customers rate Keds 2.0 out of 5 on Trustpilot over 82 reviews, 12 of them in the last twelve months: 11% give five stars, 79% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does Keds sell?

Keds is a footwear brand that makes canvas sneakers and leather shoes in various styles, patterns and colors. Gravity by Benchr classifies it under Shoes. Source: Gravity by Benchr product classification.

Keds promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: Keds advertises on Facebook and Instagram and on Google, where its offers often run. Check keds.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns Keds?

Gravity by Benchr records a company, whose domain was registered in 1998, with 164 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Keds doing well?

Not at the moment. Gravity by Benchr estimates about 535,500 visits to keds.com in September 2026, down 34% in a month and down 19% over three months. Keds ranks #73 of 6,771 Shoes brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

What is Keds' ad budget?

Gravity by Benchr does not publish a spend figure for Keds on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Shoes brands?

Among Shoes brands in the Gravity by Benchr index, Keds ranks #73 of 6,771 by estimated traffic. Its closest competitors on the same market are HeyDude, SeaVees, Hush Puppies, Allbirds, Clarks. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Keds.