Brand page · Outdoor Play Equipment · United States
KidKraft: 118K visits a month, 166 active Meta ads, Gravity score 510.
KidKraft — KidKraft is a company that manufactures and sells toys and furniture for children, including dollhouses, play kitchens, swing sets, and indoor and outdoor furniture. In September 2026 kidkraft.com drew an estimated 118K visits, down 16% on the month before. It ranks #5 of 277 Outdoor Play Equipment brands in United States and holds a 1.5 Trustpilot rating over 63 reviews.
Updated Traffic Sept 2026Meta ads 16 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 5 peers: Outdoor Play Equipment brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
KidKraft is a company that manufactures and sells toys and furniture for children, including dollhouses, play kitchens, swing sets, and indoor and outdoor furniture.
01 · Traffic
How much traffic KidKraft gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
KidKraft drew an estimated 118K visits in September 2026, down 16% on the month before and down 33% over three months.
- Worldwide#81,728of 4.5M sites · Top 5%
- In United States#26,872of 1.2M sites · Top 5%
- Outdoor Play Equipment, worldwide#12of 2,720 brands · Top 1%
- Outdoor Play Equipment, United States#5of 277 brands · Top 5%
118K
estimated visits in September
1 mo ▼ −15.8%4 mo ▼ −33.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about KidKraft.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
KidKraft holds 1.5 out of 5 on Trustpilot over 63 reviews, 15 of them in the last twelve months: 5% of customers give five stars and 86% one star. That volume places KidKraft in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Toy Store Children's Toys Store Children's Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What KidKraft sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
KidKraft sells on Shopify, 93% of its catalogue in stock. The best seller is Cozy Escape Playhouse - Navy - Installation Available, at US$1,099.99, followed by Bear Cave Lodge Swing Set - Installation Available and McKinley Swing Set - Installation Available.
#1Cozy Escape Playhouse - Navy - Installation AvailableKidKraftUS$1,099.99In stock
#2Bear Cave Lodge Swing Set - Installation AvailableKidKraftUS$2,499.99In stock
#3McKinley Swing Set - Installation AvailableKidKraftUS$1,199.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places KidKraft in its comparison group.
- Average rating
- 4.64 / 5
- Rated products
- 1% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$10.00
- Currency
- USD
04 · Ads
What KidKraft is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
KidKraft runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
No Membership Needed OnlineKidKraft16 Oct 2026image
No Membership Needed OnlineKidKraft16 Oct 2026image
Order Online. No Membership Needed.KidKraft16 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Backyard Storage Solutions LLCverified
Text ad21 Oct 2026Backyard Storage Solutions LLCverified
Text ad21 Oct 2026Backyard Storage Solutions LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about KidKraft.
The creators who tag @kidkrafttoys on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kidkrafttoys on Instagram, led by 𝐑 𝐀 𝐂 𝐇 𝐄 𝐋 𝐆 𝐄 𝐑 𝐀 𝐑 𝐃 (10.9K followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝐑 𝐀 𝐂 𝐇 𝐄 𝐋 𝐆 𝐄 𝐑 𝐀 𝐑 𝐃@adventurousray · 🇨🇦 CA | Beauty cosmetics skincare Creator | 10.9K | 0.7% | 2 | Tagged @kidkrafttoys |
06 · Competitors according to Gravity
Who KidKraft competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for KidKraft among Outdoor Play Equipment brands in United States. The closest is Avenlur, then OutdoorToys, Backyard Discovery, Step2, TP Toys, Official Little Tikes Website.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Avenluravenlur.com | |||||||
| OutdoorToysoutdoortoys.com | |||||||
| Backyard Discoverybackyarddiscovery.com | |||||||
| Step2step2.com | |||||||
| TP Toystptoys.com | |||||||
| Official Little Tikes Websitelittletikes.com |
07 · Company
The company behind KidKraft.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
KidKraft is a company based in Monroe, United States, founded in 1968 according to LinkedIn, on a domain registered in December 1998. It employs about 107 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Monroe
- Founded
- 1968, per LinkedIn
- Domain registered
- 1 Dec 1998
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 107 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kidkraft.com · Shopify · USD
- Catalogue
- 146 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about KidKraft
What people ask Google about KidKraft.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is KidKraft a legit company?
According to Gravity by Benchr, KidKraft is a brand based in Monroe, United States: its website has existed since December 1998, it sells on a Shopify store, it employs 107 people on LinkedIn, it has 268,147 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
KidKraft reviews: is it worth it?
Customers rate KidKraft 1.5 out of 5 on Trustpilot over 63 reviews, 15 of them in the last twelve months: 5% give five stars, 86% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is KidKraft known for?
KidKraft is a company that manufactures and sells toys and furniture for children, including dollhouses, play kitchens, swing sets, and indoor and outdoor furniture. Gravity by Benchr classifies it under Outdoor Play Equipment, with Swing Sets & Playsets making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is KidKraft expensive?
KidKraft's best seller, Cozy Escape Playhouse - Navy - Installation Available, sells US$1,099.99 on kidkraft.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check kidkraft.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does KidKraft have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: KidKraft advertises on Facebook and Instagram and on Google, where its offers often run. Check kidkraft.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy KidKraft?
KidKraft sells on its own website, kidkraft.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind KidKraft?
Gravity by Benchr records a company based in Monroe, United States, founded in 1968 according to LinkedIn, on a domain registered in 1998, with 107 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is KidKraft doing well?
Not at the moment. Gravity by Benchr estimates about 117,800 visits to kidkraft.com in September 2026, down 16% in a month and down 33% over three months. KidKraft ranks #5 of 277 Outdoor Play Equipment brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does KidKraft use?
Gravity by Benchr identifies kidkraft.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does KidKraft spend on Meta ads?
Gravity by Benchr does not publish a spend figure for KidKraft on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Play Equipment brands in United States?
Among Outdoor Play Equipment brands in United States in the Gravity by Benchr index, KidKraft ranks #5 of 277 by estimated traffic. Its closest competitors on the same market are Avenlur, OutdoorToys, Backyard Discovery, Step2, TP Toys. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with KidKraft.