Brand page · Outdoor Play Equipment · United Kingdom
OutdoorToys: 142K visits a month, 56 active Meta ads.
OutdoorToys — OutdoorToys is a retailer that sells kids outdoor toys and wooden outdoor play equipment including swings, climbing frames, playhouses, ride on toys, trampolines, and swimming pools. In September 2026 outdoortoys.com drew an estimated 142K visits, down 49% on the month before. It ranks #1 of 71 Outdoor Play Equipment brands in United Kingdom and holds a 4.3 Trustpilot rating over 10,668 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
OutdoorToys is a retailer that sells kids outdoor toys and wooden outdoor play equipment including swings, climbing frames, playhouses, ride on toys, trampolines, and swimming pools.
01 · Traffic
How much traffic OutdoorToys gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
OutdoorToys drew an estimated 142K visits in September 2026, down 49% on the month before and down 55% over three months.
- Worldwide#69,698of 4.5M sites · Top 5%
- In United Kingdom#3,554of 192K sites · Top 5%
- Outdoor Play Equipment, worldwide#9of 2,720 brands · Top 1%
- Outdoor Play Equipment, United Kingdom#1of 71 brands · Top 5%
142K
estimated visits in September
1 mo ▼ −48.8%4 mo ▼ −55.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about OutdoorToys.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
OutdoorToys holds 4.3 out of 5 on Trustpilot over 10,668 reviews, 1,704 of them in the last twelve months: 72% of customers give five stars and 15% one star. That volume places OutdoorToys in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Toy Store Children's Toys Store Playground
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What OutdoorToys sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
OutdoorToys sells on Shopify, 81% of its catalogue in stock. The best seller is Personalised Number Plate - Sent Separately, at £5.95, followed by Rebo Standard Swing Anchors (Round & Square wood) - Set of 4 and Rebo Heavy Duty Swing Anchors.
#1Personalised Number Plate - Sent SeparatelyOutdoorToys£5.95In stock
#2Rebo Standard Swing Anchors (Round & Square wood) - Set of 4OutdoorToys£29.95In stock
#3Rebo Heavy Duty Swing AnchorsOutdoorToys£44.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places OutdoorToys in its comparison group.
- Average rating
- 4.77 / 5
- Rated products
- 70% of the catalogue
- In stock
- 81%
- Upper price quartile
- US$926.44
- Currency
- GBP
04 · Ads
What OutdoorToys is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
OutdoorToys runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2022 (image, text, video).
🏷️ EXTRA £25 OFF £250+ with code: FALL25Outdoor Toys6 Oct 2026image
🏷️ EXTRA £25 OFF £250+ with code: FALL25Outdoor Toys6 Oct 2026image
Extra 10% Off £100 Spend | Code: SAVE10Outdoor Toys6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026REBO UK LIMITEDverified
Text ad20 Oct 2026REBO UK LIMITEDverified
Text ad20 Oct 2026REBO UK LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about OutdoorToys.
The creators who tag @outdoortoysuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @outdoortoysuk on Instagram, led by HANNAH MAY | WOMAN & MOTHERHOOD 🌿 (13.7K followers, 8.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHANNAH MAY | WOMAN & MOTHERHOOD 🌿@motherhoodandmay · 🇬🇧 GB | Parenting family Creator | 13.7K | 8.2% | 3 | Tagged @outdoortoysuk |
06 · Competitors according to Gravity
Who OutdoorToys competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for OutdoorToys among Outdoor Play Equipment brands in United Kingdom. The closest is TP Toys, then BERG, Vuly Play, Avenlur, KidKraft, Official Little Tikes Website.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| TP Toystptoys.com | |||||||
| BERGberg.com | |||||||
| Vuly Playvulyplay.com | |||||||
| Avenluravenlur.com | |||||||
| KidKraftkidkraft.com | |||||||
| Official Little Tikes Websitelittletikes.com |
07 · Company
The company behind OutdoorToys.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
OutdoorToys is a company based in Welshpool, United Kingdom, on a domain registered in February 2002. It employs about 12 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Welshpool
- Founded
- Data not available
- Domain registered
- 17 Feb 2002
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 12 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- outdoortoys.com · Shopify · GBP
- Catalogue
- 106 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about OutdoorToys
What people ask Google about OutdoorToys.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is OutdoorToys legit?
According to Gravity by Benchr, OutdoorToys is a brand based in Welshpool, United Kingdom: its website has existed since February 2002, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 12 people on LinkedIn, it has 114,052 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
OutdoorToys reviews
Customers rate OutdoorToys 4.3 out of 5 on Trustpilot over 10,668 reviews, 1,704 of them in the last twelve months: 72% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does OutdoorToys sell?
OutdoorToys is a retailer that sells kids outdoor toys and wooden outdoor play equipment including swings, climbing frames, playhouses, ride on toys, trampolines, and swimming pools. Gravity by Benchr classifies it under Outdoor Play Equipment, with Outdoor Play Equipment making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
OutdoorToys prices: how much is it?
OutdoorToys' best seller, Personalised Number Plate - Sent Separately, sells £5.95 on outdoortoys.com. 81% of the catalogue is in stock. Gravity does not track prices daily: check outdoortoys.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a OutdoorToys discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: OutdoorToys advertises on Facebook and Instagram and on Google, where its offers often run. Check outdoortoys.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy OutdoorToys?
OutdoorToys sells on its own website, outdoortoys.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind OutdoorToys?
Gravity by Benchr records a company based in Welshpool, United Kingdom, whose domain was registered in 2002, with 12 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is OutdoorToys growing?
Not at the moment. Gravity by Benchr estimates about 142,400 visits to outdoortoys.com in September 2026, down 49% in a month and down 55% over three months. OutdoorToys ranks #1 of 71 Outdoor Play Equipment brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does OutdoorToys use?
Gravity by Benchr identifies outdoortoys.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records.
What is OutdoorToys' ad budget?
Gravity by Benchr does not publish a spend figure for OutdoorToys on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Play Equipment brands in United Kingdom?
Among Outdoor Play Equipment brands in United Kingdom in the Gravity by Benchr index, OutdoorToys ranks #1 of 71 by estimated traffic. Its closest competitors on the same market are TP Toys, BERG, Vuly Play, Avenlur, KidKraft. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with OutdoorToys.