Brand page · Shopping Totes · United Kingdom
Kind Bag: 62.1k visits a month, 40 active Meta ads.
Kind Bag — Kind Bag is a sustainable fashion brand that creates colourful bags and accessories made from 100% recycled plastic bottles, designed for everyday use. In September 2026 kindbag.co drew an estimated 62.1k visits, up 22% on the month before. It ranks #1 of 60 Shopping Totes brands in United Kingdom and holds a 4.3 Trustpilot rating over 172 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Kind Bag is a sustainable fashion brand that creates colourful bags and accessories made from 100% recycled plastic bottles, designed for everyday use.
01 · Traffic
How much traffic Kind Bag gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Kind Bag drew an estimated 62.1k visits in September 2026, up 22% on the month before and up 3% over three months.
- Worldwide#141,161of 4.5m sites · Top 5%
- In United Kingdom#7,411of 192k sites · Top 5%
- Shopping Totes, worldwide#9of 633 brands · Top 5%
- Shopping Totes, United Kingdom#1of 60 brands · Top 5%
62.1k
estimated visits in September
1 mo ▲ +21.6%4 mo ▲ +3.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Kind Bag.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Kind Bag holds 4.3 out of 5 on Trustpilot over 172 reviews, 49 of them in the last twelve months: 73% of customers give five stars and 16% one star. That volume places Kind Bag in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Fashion Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Kind Bag sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Kind Bag sells on Shopify, 91% of its catalogue in stock. The best seller is Lunch Bag | Checkerboard Blue and Pink, at £29.95, followed by Lunch Bag | Abstract Flowers and Lunch Bag | Wavy Daisy.
#1Lunch Bag | Checkerboard Blue and PinkKind Bag£29.95In stock
#2Lunch Bag | Abstract FlowersKind Bag£29.95In stock
#3Lunch Bag | Wavy DaisyKind Bag£29.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Kind Bag in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 97% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$44.94
- Currency
- GBP
04 · Ads
What Kind Bag is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Kind Bag runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
The bag everyone asks aboutKind Bag7 Oct 2026image
The bag everyone asks aboutKind Bag7 Oct 2026image
All your essentials. One little bag.Kind Bag6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Kind Bagverified
Text ad20 Oct 2026Kind Bagverified
Image ad20 Oct 2026Kind Bagverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Kind Bag.
The creators who tag @kindbag on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Kind Bag competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Kind Bag among Shopping Totes brands in United Kingdom. The closest is Notting Hill Bag, then Alma Art Prints, RiutBag® Secure Laptop Backpacks for Greater Journeys, thesebagsaregreat.co.uk, JanSport, JanSport.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Notting Hill Bagnottinghillbag.com | |||||||
| Alma Art Printsalmaartprints.com | |||||||
| RiutBag® Secure Laptop Backpacks for Greater Journeysriut.co.uk | |||||||
| thesebagsaregreat.co.ukthesebagsaregreat.co.uk | |||||||
| JanSportjansport.co.uk | |||||||
| JanSportjansport.de |
07 · Company
The company behind Kind Bag.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Kind Bag is a company based in London, United Kingdom, founded in 2019 according to LinkedIn, on a domain registered in December 2018. It employs about 5 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2019, per LinkedIn
- Domain registered
- 16 Dec 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kindbag.co · Shopify · GBP
- Catalogue
- 44 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Kind Bag
What people ask Google about Kind Bag.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Kind Bag a legit company?
According to Gravity by Benchr, Kind Bag is a brand based in London, United Kingdom: its website has existed since December 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 27,930 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Kind Bag reviews: is it worth it?
Customers rate Kind Bag 4.3 out of 5 on Trustpilot over 172 reviews, 49 of them in the last twelve months: 73% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Kind Bag known for?
Kind Bag is a sustainable fashion brand that creates colourful bags and accessories made from 100% recycled plastic bottles, designed for everyday use. Gravity by Benchr classifies it under Shopping Totes, with Shopping Totes making up 42% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Kind Bag expensive?
Kind Bag's best seller, Lunch Bag | Checkerboard Blue and Pink, sells £29.95 on kindbag.co. 91% of the catalogue is in stock. Gravity does not track prices daily: check kindbag.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Kind Bag promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Kind Bag advertises on Facebook and Instagram and on Google, where its offers often run. Check kindbag.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Kind Bag?
Kind Bag sells on its own website, kindbag.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Kind Bag?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2019 according to LinkedIn, on a domain registered in 2018, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Kind Bag doing well?
Yes. Gravity by Benchr estimates about 62,100 visits to kindbag.co in September 2026, up 22% in a month and up 3% over three months. Kind Bag ranks #1 of 60 Shopping Totes brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Kind Bag use?
Gravity by Benchr identifies kindbag.co as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does Kind Bag spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Kind Bag on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shopping Totes brands in United Kingdom?
Among Shopping Totes brands in United Kingdom in the Gravity by Benchr index, Kind Bag ranks #1 of 60 by estimated traffic. Its closest competitors on the same market are Notting Hill Bag, Alma Art Prints, RiutBag® Secure Laptop Backpacks for Greater Journeys, thesebagsaregreat.co.uk and JanSport. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kind Bag.