Brand page · Backpacks · United Kingdom
JanSport: 59.9k visits a month, 3 active Meta ads, Gravity score 581.
JanSport — JanSport Europe GBP is the official online store for JanSport in the UK, selling backpacks, bags, and outdoor gear with a 30-year guarantee. In September 2026 jansport.co.uk drew an estimated 59.9k visits, down 30% on the month before. It ranks #16 of 326 Backpacks brands in United Kingdom.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 26 peers: Backpacks brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
JanSport Europe GBP is the official online store for JanSport in the UK, selling backpacks, bags, and outdoor gear with a 30-year guarantee.
01 · Traffic
How much traffic JanSport gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
JanSport drew an estimated 59.9k visits in September 2026, down 30% on the month before and up 135% over three months.
- Worldwide#145,551of 4.5m sites · Top 5%
- In United Kingdom#7,644of 192k sites · Top 5%
- Backpacks, worldwide#274of 5,429 brands · Top 10%
- Backpacks, United Kingdom#16of 326 brands · Top 5%
59.9k
estimated visits in September
1 mo ▼ −30.3%4 mo ▲ +134.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about JanSport.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
JanSport holds 2.3 out of 5 on Trustpilot over 6 reviews, 5 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Bag Shop Bags and Luggage Store Outdoor Clothing and Equipment Shop Clothing Store Fashion Accessories Store Activewear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What JanSport sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
JanSport sells on Shopify, 71% of its catalogue in stock. The best seller is Superbreak Plus, at £38.00, followed by Superbreak Plus and Right Pack.
#1Superbreak PlusJanSport£38.00In stock
#2Superbreak PlusJanSport£38.00In stock
#3Right PackJanSport£60.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places JanSport in its comparison group.
- Average rating
- 4.43 / 5
- Rated products
- 28% of the catalogue
- In stock
- 71%
- Upper price quartile
- US$70.15
- Currency
- GBP
04 · Ads
What JanSport is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
JanSport runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2023 (image, text, video).
Large Accessory Pouch - BlackJanSport Europe2 Oct 2026image
Right Pack Backpack - BlackJanSport Europe1 Oct 2026image
Main Campus Backpack - NavyJanSport Europe23 Apr 2025image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad13 Oct 2026VF International Saglverified
Text ad13 Oct 2026VF International Saglverified
Image ad13 Oct 2026VF International Saglverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about JanSport.
The creators who tag @jansport_europe on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who JanSport competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for JanSport among Backpacks brands in United Kingdom. The closest is JanSport, then More than a backpack, Bange, Cabin Max, SPIRAL, Salkan.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| JanSportjansport.de | |||||||
| More than a backpackmorethanabackpack.com | |||||||
| Bangebange.tn | |||||||
| Cabin Maxcabinmax.com | |||||||
| SPIRALspiraluk.com | |||||||
| Salkandiscoversalkan.com |
07 · Company
The company behind JanSport.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
JanSport is a company based in Bristol, United Kingdom, on a domain registered in April 2003.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Bristol
- Founded
- Data not available
- Domain registered
- 17 Apr 2003
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- jansport.co.uk · Shopify · GBP
- Catalogue
- 94 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about JanSport
What people ask Google about JanSport.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is JanSport legit?
According to Gravity by Benchr, JanSport is a brand based in Bristol, United Kingdom: its website has existed since April 2003, it sells on a Shopify store, it has 4,909 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is JanSport?
JanSport Europe GBP is the official online store for JanSport in the UK, selling backpacks, bags, and outdoor gear with a 30-year guarantee. Gravity by Benchr classifies it under Backpacks, with Backpacks making up 15% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is JanSport expensive?
JanSport's best seller, Superbreak Plus, sells £38.00 on jansport.co.uk. 71% of the catalogue is in stock. Gravity does not track prices daily: check jansport.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does JanSport have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: JanSport advertises on Facebook and Instagram and on Google, where its offers often run. Check jansport.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy JanSport?
JanSport sells on its own website, jansport.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind JanSport?
Gravity by Benchr records a company based in Bristol, United Kingdom, whose domain was registered in 2003. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is JanSport growing?
Yes. Gravity by Benchr estimates about 59,900 visits to jansport.co.uk in September 2026, down 30% in a month and up 135% over three months. JanSport ranks #16 of 326 Backpacks brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does JanSport use?
Gravity by Benchr identifies jansport.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since July 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does JanSport spend on Meta ads?
Gravity by Benchr does not publish a spend figure for JanSport on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Backpacks brands in United Kingdom?
Among Backpacks brands in United Kingdom in the Gravity by Benchr index, JanSport ranks #16 of 326 by estimated traffic. Its closest competitors on the same market are JanSport, More than a backpack, Bange, Cabin Max and SPIRAL. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with JanSport.