Brand page · Food Items · United States
King's Hawaiian: 120k visits a month, 40 active Meta ads, Gravity score 542.
King's Hawaiian — King's Hawaiian is a family-owned company best known for its line of Original Recipe Hawaiian Sweet Bread, offering various baked goods including rolls, buns, loaves, and specialty items. In September 2026 kingshawaiian.com drew an estimated 120k visits, up 2% on the month before. It ranks #202 of 20,419 Food Items brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 238 peers: Food Items brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
King's Hawaiian is a family-owned company best known for its line of Original Recipe Hawaiian Sweet Bread, offering various baked goods including rolls, buns, loaves, and specialty items.
01 · Traffic
How much traffic King's Hawaiian gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
King's Hawaiian drew an estimated 120k visits in September 2026, up 2% on the month before and down 39% over three months.
- Worldwide#80,575of 4.5m sites · Top 5%
- In United States#26,506of 1.2m sites · Top 5%
- Food Items, worldwide#2,045of 260,714 brands · Top 1%
- Food Items, United States#202of 20,419 brands · Top 1%
120k
estimated visits in September
1 mo ▲ +2.2%4 mo ▼ −38.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about King's Hawaiian.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
King's Hawaiian holds 3.2 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 100% one star.
Food Products Supplier Bakery Wholesale Bakery Food Producer Food Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What King's Hawaiian sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read King's Hawaiian's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places King's Hawaiian in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What King's Hawaiian is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
King's Hawaiian runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since September 2025 (text, video).
NEW King's Hawaiian Cinnamon BitesKing's Hawaiian7 Oct 2026video
Your new favorite sweet snack!King's Hawaiian7 Oct 2026image
NEW King's Hawaiian Cinnamon BitesKing's Hawaiian7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad12 Aug 2026KENNETH MICHAEL JOHNSONverified
Text ad17 Jul 2026JOHN EDWIN FANNANverified
Video ad14 Nov 2025Jellyfish US Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about King's Hawaiian.
The creators who tag @kingshawaiian on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kingshawaiian on Instagram, led by Kamaka Dias (28.4k followers, 91.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKamaka Dias@kamakadias8 · 🇺🇸 US | Spirituality religion esotericism Creator | 28.4k | 91.4% | 4 | Tagged @kingshawaiian |
06 · Competitors according to Gravity
Who King's Hawaiian competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for King's Hawaiian among Food Items brands in United States. The closest is Bakers Delight, then yamazakipan.co.jp, COBS Bread, paris.co.kr, Bauducco®, Cindys Bakery and Restaurant.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bakers Delightbakersdelight.com.au | |||||||
| yamazakipan.co.jpyamazakipan.co.jp | |||||||
| COBS Breadcobsbread.com | |||||||
| paris.co.krparis.co.kr | |||||||
| Bauducco®bauducco.com.br | |||||||
| Cindys Bakery and Restaurantcindysbakery.com |
07 · Company
The company behind King's Hawaiian.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
King's Hawaiian is a company based in United States, on a domain registered in September 1997. It employs about 995 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
- 🇺🇸 United States
- Founded
- Data not available
- Domain registered
- 8 Sept 1997
- Share capital
- Data not available
- Status
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- President
- Data not available
- Activity code
- Data not available
- Employees
- 995 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kingshawaiian.com · Bigcommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about King's Hawaiian
What people ask Google about King's Hawaiian.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is King's Hawaiian a legit company?
According to Gravity by Benchr, King's Hawaiian is a brand based in United States: its website has existed since September 1997, it sells on a Bigcommerce store, it employs 995 people on LinkedIn, it has 428,248 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is King's Hawaiian known for?
King's Hawaiian is a family-owned company best known for its line of Original Recipe Hawaiian Sweet Bread, offering various baked goods including rolls, buns, loaves, and specialty items. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Does King's Hawaiian have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: King's Hawaiian advertises on Facebook and Instagram and on Google, where its offers often run. Check kingshawaiian.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy King's Hawaiian?
King's Hawaiian sells on its own website, kingshawaiian.com, a Bigcommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind King's Hawaiian?
Gravity by Benchr records a company based in United States, whose domain was registered in 1997, with 995 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is King's Hawaiian doing well?
Not at the moment. Gravity by Benchr estimates about 119,800 visits to kingshawaiian.com in September 2026, up 2% in a month and down 39% over three months. King's Hawaiian ranks #202 of 20,419 Food Items brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does King's Hawaiian use?
Gravity by Benchr identifies kingshawaiian.com as a Bigcommerce store. It advertises through Meta and on Google since September 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does King's Hawaiian spend on Meta ads?
Gravity by Benchr does not publish a spend figure for King's Hawaiian on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in United States?
Among Food Items brands in United States in the Gravity by Benchr index, King's Hawaiian ranks #202 of 20,419 by estimated traffic. Its closest competitors on the same market are Bakers Delight, yamazakipan.co.jp, COBS Bread, paris.co.kr and Bauducco®. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with King's Hawaiian.