Brand page · Clothing · Denmark
Kings Queens: 129k visits a month, 42 active Meta ads, Gravity score 569.
Kings Queens — Kings & Queens is a retail chain offering fashion clothing for both boys and girls, featuring a wide selection from popular fashion brands. In September 2026 kingsqueens.dk drew an estimated 129k visits. It ranks #62 of 1,522 Clothing brands in Denmark and holds a 4.6 Trustpilot rating over 5,415 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 70 peers: Clothing brands in Denmark with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Kings & Queens is a retail chain offering fashion clothing for both boys and girls, featuring a wide selection from popular fashion brands.
01 · Traffic
How much traffic Kings Queens gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Kings Queens drew an estimated 129k visits in September 2026 and down 8% over three months.
- Worldwide#75,592of 4.5m sites · Top 5%
- In Denmark#344of 21.4k sites · Top 5%
- Clothing, worldwide#7,107of 459,295 brands · Top 5%
- Clothing, Denmark#62of 1,522 brands · Top 5%
129k
estimated visits in September
1 mo ▲ +0.3%4 mo ▼ −8.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Kings Queens.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Kings Queens holds 4.6 out of 5 on Trustpilot over 5,415 reviews, 411 of them in the last twelve months: 82% of customers give five stars and 5% one star. That volume places Kings Queens in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Women's Clothing Store Clothing Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Kings Queens sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Kings Queens sells on Shopify, 98% of its catalogue in stock. The best seller is Rømø LW Rain Jacket - packable, at DKK 480.00, followed by Kings Queens Gavekort and OBJMILU KNIT BALACLAVA.
#1Rømø LW Rain Jacket - packableKings QueensDKK 480.00In stock
#2Kings Queens GavekortKings QueensDKK 50.00–DKK 3,000.00In stock
#3OBJMILU KNIT BALACLAVAKings QueensDKK 179.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Kings Queens in its comparison group.
- Average rating
- 4.63 / 5
- Rated products
- 2% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$68.92
- Currency
- DKK
04 · Ads
What Kings Queens is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Kings Queens runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since April 2024 (image, text).
Spar 10% på din første ordreKings & Queens6 Oct 2026video
Spar 20% på ALT overtøjKings & Queens5 Oct 2026video
Spar 10% på din første ordre ♡Kings & Queens5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Kings & Queens ApSverified
Text ad20 Oct 2026Kings & Queens ApSverified
Text ad20 Oct 2026Kings & Queens ApSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Kings Queens.
The creators who tag @kingsqueensdk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kingsqueensdk on Instagram, led by Anna Bjørn Bay-Smidt (11.7k followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAnna Bjørn Bay-Smidt@annabbaysmidt · 🇩🇰 DK | Fashion style luxury Creator | 11.7k | 0.9% | 2 | Tagged @kingsqueensdk |
06 · Competitors according to Gravity
Who Kings Queens competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Kings Queens among Clothing brands in Denmark. The closest is BESTSELLER, then ZARA, gap.com, Boden, Benetton Group, Topitop.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BESTSELLERbestseller.com | |||||||
| ZARAzara.net | |||||||
| gap.comgap.com | |||||||
| Bodenglobal.boden.com | |||||||
| Benetton Groupfr.benetton.com | |||||||
| Topitoptopitop.pe |
07 · Company
The company behind Kings Queens.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Kings Queens is a company based in Slagelse, Denmark, founded in 2004 according to LinkedIn, on a domain registered in January 2006. It employs about 717 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · Slagelse
- Founded
- 2004, per LinkedIn
- Domain registered
- 25 Jan 2006
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 717 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kingsqueens.dk · Shopify · DKK
- Catalogue
- 613 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Kings Queens
What people ask Google about Kings Queens.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Kings Queens legit?
According to Gravity by Benchr, Kings Queens is a brand based in Slagelse, Denmark: its website has existed since January 2006, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 717 people on LinkedIn, it has 20,573 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Kings Queens reviews: is it worth it?
Customers rate Kings Queens 4.6 out of 5 on Trustpilot over 5,415 reviews, 411 of them in the last twelve months: 82% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Kings Queens known for?
Kings & Queens is a retail chain offering fashion clothing for both boys and girls, featuring a wide selection from popular fashion brands. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Kings Queens expensive?
Kings Queens' best seller, Rømø LW Rain Jacket - packable, sells DKK 480.00 on kingsqueens.dk. 98% of the catalogue is in stock. Gravity does not track prices daily: check kingsqueens.dk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Kings Queens have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Kings Queens advertises on Facebook and Instagram and on Google, where its offers often run. Check kingsqueens.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Kings Queens?
Kings Queens sells on its own website, kingsqueens.dk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Kings Queens?
Gravity by Benchr records a company based in Slagelse, Denmark, founded in 2004 according to LinkedIn, on a domain registered in 2006, with 717 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Kings Queens growing?
Not at the moment. Gravity by Benchr estimates about 129,000 visits to kingsqueens.dk in September 2026, up 0% in a month and down 8% over three months. Kings Queens ranks #62 of 1,522 Clothing brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Kings Queens use?
Gravity by Benchr identifies kingsqueens.dk as a Shopify store (standard plan, not Shopify Plus), selling in DKK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Kings Queens' ad budget?
Gravity by Benchr does not publish a spend figure for Kings Queens on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Denmark?
Among Clothing brands in Denmark in the Gravity by Benchr index, Kings Queens ranks #62 of 1,522 by estimated traffic. Its closest competitors on the same market are BESTSELLER, ZARA, gap.com, Boden and Benetton Group. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kings Queens.