Brand page · Toys

KiwiCo Top 1% worldwide Top 1% in Toys
kiwico.com·Since 2014

KiwiCo: 1m visits a month, 271 active Meta ads.

KiwiCo — KiwiCo delivers kids' subscription boxes and STEM, STEAM, science and art kits that provide hands-on learning experiences for children of all ages. In September 2026 kiwico.com drew an estimated 1m visits, up 7% on the month before. It ranks #10 of 9,046 Toys brands and holds a 3.6 Trustpilot rating over 5,021 reviews.

kiwico.com@kiwico_inc 980kLinkedIn 22.1kTrustpilot 3.6Meta Ad Library 271

Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026

Estimated traffic
1m
+7% vs. August 2026
Instagram followers
980k
3,121 posts · @kiwico_inc
Trustpilot
3.6
5,021 reviews · 166 in 12 months
Meta ads
271
active · on Google since 2021
Products
—
Data not available
Rank in United States
#10
of 9,046 in Toys
LinkedIn
22.1k
followers · 145 employees
Earned media value
—
Data not available

Gravity score

—Data not available

How the score is calculated

About the store

KiwiCo delivers kids' subscription boxes and STEM, STEAM, science and art kits that provide hands-on learning experiences for children of all ages.

01 · Traffic

How much traffic KiwiCo gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

KiwiCo drew an estimated 1m visits in September 2026, up 7% on the month before and up 26% over three months.

  • Worldwide#14,321of 4.5m sites · Top 1%
  • In United States#4,742of 1.2m sites · Top 1%
  • Toys, worldwide#75of 50,509 brands · Top 1%
  • Toys, United States#10of 9,046 brands · Top 1%
Monthly visitssource Sept 2026

1m

estimated visits in September

1 mo ▲ +7.0%4 mo ▲ +25.6%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about KiwiCo.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

KiwiCo holds 3.6 out of 5 on Trustpilot over 5,021 reviews, 166 of them in the last twelve months: 80% of customers give five stars and 10% one star. That volume places KiwiCo in the top 5% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 21 Oct 2026
3.6TrustScore · 5,021 reviews · 166 in 12 months
Top 5% review volume
5 ★80%
4 ★5%
3 ★2%
2 ★2%
1 ★10%

Events & Entertainment

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What KiwiCo sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read KiwiCo's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Toys
Toys88%
Hobbies & Creative Arts2%
Toys & Games2%

The dominant category places KiwiCo in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about KiwiCo.

The creators who tag @kiwico_inc on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @kiwico_inc on Instagram, led by Trending Teachers (15.5k followers, 84.2% engagement).

Influencersaccounts tagging @kiwico_inc · Instagram
AccountProfileFollowersEngagementTagsRelationship
TTrending Teachers@trending_teachers · 🇨🇦 CAHistory culture education Creator15.5k84.2%5Tagged @kiwico_inc
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who KiwiCo competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for KiwiCo among Toys brands. The closest is CrunchLabs, then imthecheftoo.com, CircuitMess, Chompshop, Genius Games EU, Imagimake.

CompetitorsToys · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
CrunchLabscrunchlabs.com
imthecheftoo.comimthecheftoo.com
CircuitMesscircuitmess.com
Chompshopchompshop.com
Genius Games EUgenius-games.eu
Imagimakeimagimake.com
Competitors Gravity finds for KiwiCo. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare KiwiCo with CrunchLabs

07 · Company

The company behind KiwiCo.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

KiwiCo is an e-commerce brand, founded in 2011 according to LinkedIn, on a domain registered in June 2014. It employs about 145 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
2011, per LinkedIn
Domain registered
1 Jun 2014
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
145 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
kiwico.com
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about KiwiCo

What people ask Google about KiwiCo.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is KiwiCo a legit company?

According to Gravity by Benchr, KiwiCo is a brand: its website has existed since June 2014, its Trustpilot profile is claimed by the brand, it employs 145 people on LinkedIn, it has 980,283 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

KiwiCo reviews: is it worth it?

Customers rate KiwiCo 3.6 out of 5 on Trustpilot over 5,021 reviews, 166 of them in the last twelve months: 80% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is KiwiCo?

KiwiCo delivers kids' subscription boxes and STEM, STEAM, science and art kits that provide hands-on learning experiences for children of all ages. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.

Does KiwiCo have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: KiwiCo advertises on Facebook and Instagram and on Google, where its offers often run. Check kiwico.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns KiwiCo?

Gravity by Benchr records a company, founded in 2011 according to LinkedIn, on a domain registered in 2014, with 145 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is KiwiCo growing?

Yes. Gravity by Benchr estimates about 1,015,500 visits to kiwico.com in September 2026, up 7% in a month and up 26% over three months. KiwiCo ranks #10 of 9,046 Toys brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does KiwiCo spend on Meta ads?

Gravity by Benchr does not publish a spend figure for KiwiCo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Toys brands?

Among Toys brands in the Gravity by Benchr index, KiwiCo ranks #10 of 9,046 by estimated traffic. Its closest competitors on the same market are CrunchLabs, imthecheftoo.com, CircuitMess, Chompshop and Genius Games EU. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with KiwiCo.