Brand page · Clothing
Koton traffic, ads & competitors 2.6m visits a month, 370 active Meta ads.
Koton — Koton is a Turkish fashion and clothing brand that offers a wide range of products including women's clothing, jeans, party wear, underwear, sportswear, accessories, outerwear, and seasonal items. In September 2026 koton.com drew an estimated 2.6m visits, up 24% on the month before. It ranks #4 of 478 Clothing brands and holds a 1.9 Trustpilot rating over 18 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Koton is a Turkish fashion and clothing brand that offers a wide range of products including women's clothing, jeans, party wear, underwear, sportswear, accessories, outerwear, and seasonal items.
01 · Traffic
Koton website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Koton drew an estimated 2.6m visits in September 2026, up 24% on the month before and down 14% over three months.
- Worldwide#6,582of 4.5m sites · Top 1%
- In Türkiye#93of 82.6k sites · Top 1%
- Clothing, worldwide#448of 459,295 brands · Top 1%
- Clothing, Türkiye#4of 478 brands · Top 1%
2.6m
estimated visits in September
1 mo ▲ +23.7%4 mo ▼ −14.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Koton reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Koton holds 1.9 out of 5 on Trustpilot over 18 reviews: 6% of customers give five stars and 83% one star. That volume places Koton in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Women's Clothing Store Shoe Store Men's Clothing Store Children's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Koton best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Koton's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Koton in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Koton ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Koton runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2024 (image, text, video).
Şimdi viral👀Dansçı eşofmanı! Sezonun en çok konuşulan trendini Koton’da yakala.❤️Koton14 Oct 2026video
Kupon Kodu: ILK10Koton14 Oct 2026video
Kadın Yeni Sezon Koleksiyonunu Şimdi Keşfet!Koton14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026KOTON MAĞAZACILIK TEKSTİL SANAYİ VE TİCARET ANONİM ŞİRKETİverified
Text ad21 Oct 2026KOTON MAĞAZACILIK TEKSTİL SANAYİ VE TİCARET ANONİM ŞİRKETİverified
Text ad21 Oct 2026KOTON MAĞAZACILIK TEKSTİL SANAYİ VE TİCARET ANONİM ŞİRKETİverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Koton influencers
The creators who tag @koton on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @koton on Instagram, led by Gülden Yılmaz (14.5k followers, 1.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| GGülden Yılmaz@guldenyilmaz · 🇹🇷 TR | Fashion style luxury Creator | 14.5k | 1.7% | 9 | Tagged @koton |
06 · Competitors according to Gravity
Koton competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Koton among Clothing brands. The closest is GAP, then colins.com.tr, Benetton Group, tozlu.com, cottonon.com, gap.com.gr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| GAPgap.com.tr | |||||||
| colins.com.trcolins.com.tr | |||||||
| Benetton Groupfr.benetton.com | |||||||
| tozlu.comtozlu.com | |||||||
| cottonon.comcottonon.com | |||||||
| gap.com.grgap.com.gr |
07 · Company
Who is behind Koton?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Koton is an e-commerce brand, founded in 1988 according to LinkedIn, on a domain registered in March 2002. It employs about 900 people.
- Founded
- 1988, per LinkedIn
- Domain registered
- 4 Mar 2002
- Employees
- 900 on LinkedIn
- Own store
- koton.com
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Koton
What people ask Google about Koton.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Koton a legit company?
According to Gravity by Benchr, Koton is a brand: its website has existed since March 2002, it employs 900 people on LinkedIn, it has 2,892,249 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Koton reviews: is it worth it?
Customers rate Koton 1.9 out of 5 on Trustpilot over 18 reviews: 6% give five stars, 83% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Koton known for?
Koton is a Turkish fashion and clothing brand that offers a wide range of products including women's clothing, jeans, party wear, underwear, sportswear, accessories, outerwear, and seasonal items. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Koton promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Koton advertises on Facebook and Instagram and on Google, where its offers often run. Check koton.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Koton?
Gravity by Benchr records a company, founded in 1988 according to LinkedIn, on a domain registered in 2002, with 900 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Koton growing?
Not at the moment. Gravity by Benchr estimates about 2,646,900 visits to koton.com in September 2026, up 24% in a month and down 14% over three months. Koton ranks #4 of 478 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Koton spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Koton on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, Koton ranks #4 of 478 by estimated traffic. Its closest competitors on the same market are GAP, colins.com.tr, Benetton Group, tozlu.com and cottonon.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Koton.