Brand page · Backpacks · United Kingdom
KOVERED: 32.6k visits a month, 40 active Meta ads, Gravity score 577.
KOVERED — KOVERED is a small independent lifestyle brand that designs and crafts waxed canvas backpacks, holdalls and satchels with nature-inspired designs. In September 2026 kovered.co.uk drew an estimated 32.6k visits, up 21% on the month before. It ranks #35 of 326 Backpacks brands in United Kingdom and holds a 4.8 Trustpilot rating over 220 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 26 peers: Backpacks brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
KOVERED is a small independent lifestyle brand that designs and crafts waxed canvas backpacks, holdalls and satchels with nature-inspired designs.
01 · Traffic
How much traffic KOVERED gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
KOVERED drew an estimated 32.6k visits in September 2026, up 21% on the month before and up 117% over three months.
- Worldwide#245,333of 4.5m sites · Top 10%
- In United Kingdom#12,811of 192k sites · Top 10%
- Backpacks, worldwide#485of 5,429 brands · Top 10%
- Backpacks, United Kingdom#35of 326 brands · Top 20%
32.6k
estimated visits in September
1 mo ▲ +21.0%4 mo ▲ +117.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about KOVERED.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
KOVERED holds 4.8 out of 5 on Trustpilot over 220 reviews, 52 of them in the last twelve months: 89% of customers give five stars and 4% one star. That volume places KOVERED in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What KOVERED sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
KOVERED sells on Shopify, 100% of its catalogue in stock. The best seller is Taw 2.0 - Waxed Canvas Rolltop Backpack - Tan, at £140.00, followed by Humber 2.0 - Waxed Canvas Holdall - Moss Green and Humber 2.0 - Waxed Canvas Holdall - Tan.
#1Taw 2.0 - Waxed Canvas Rolltop Backpack - TanKOVERED£140.00In stock
#2Humber 2.0 - Waxed Canvas Holdall - Moss GreenKOVERED£175.00In stock
#3Humber 2.0 - Waxed Canvas Holdall - TanKOVERED£175.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places KOVERED in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 67% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$185.30
- Currency
- GBP
04 · Ads
What KOVERED is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
KOVERED runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
For work, travel or gifting - built to last.Kovered7 Oct 2026image
For work, travel or gifting - built to last.Kovered7 Oct 2026video
For work, travel or gifting - built to last.Kovered7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Colt Brands Limitedverified
Text ad21 Oct 2026Colt Brands Limitedverified
Text ad21 Oct 2026Colt Brands Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about KOVERED.
The creators who tag @kovereduk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kovereduk on Instagram, led by Bobby Bolton (490k followers, 29.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBobby Bolton@one.life.truck.it · 🇬🇧 GB | Automotive mobility Creator | 490k | 29.1% | 2 | Tagged @kovereduk |
06 · Competitors according to Gravity
Who KOVERED competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for KOVERED among Backpacks brands in United Kingdom. The closest is SPIRAL, then Trakke, Wildish, Bange, Jackson & Cole, M-24.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| SPIRALspiraluk.com | |||||||
| Trakketrakke.co.uk | |||||||
| Wildishwildishstore.com | |||||||
| Bangebange.tn | |||||||
| Jackson & Colejacksonandcole.com | |||||||
| M-24m-24.co.uk |
07 · Company
The company behind KOVERED.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
KOVERED is a company based in Manchester, United Kingdom, on a domain registered in August 2013. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Manchester
- Founded
- Data not available
- Domain registered
- 13 Aug 2013
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kovered.co.uk · Shopify · GBP
- Catalogue
- 78 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about KOVERED
What people ask Google about KOVERED.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is KOVERED legit or a scam?
According to Gravity by Benchr, KOVERED is a brand based in Manchester, United Kingdom: its website has existed since August 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 36,075 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about KOVERED?
Customers rate KOVERED 4.8 out of 5 on Trustpilot over 220 reviews, 52 of them in the last twelve months: 89% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is KOVERED known for?
KOVERED is a small independent lifestyle brand that designs and crafts waxed canvas backpacks, holdalls and satchels with nature-inspired designs. Gravity by Benchr classifies it under Backpacks, with Backpacks making up 30% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is KOVERED expensive?
KOVERED's best seller, Taw 2.0 - Waxed Canvas Rolltop Backpack - Tan, sells £140.00 on kovered.co.uk. 100% of the catalogue is in stock. Gravity does not track prices daily: check kovered.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
KOVERED promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: KOVERED advertises on Facebook and Instagram and on Google, where its offers often run. Check kovered.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy KOVERED?
KOVERED sells on its own website, kovered.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind KOVERED?
Gravity by Benchr records a company based in Manchester, United Kingdom, whose domain was registered in 2013, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is KOVERED doing well?
Yes. Gravity by Benchr estimates about 32,600 visits to kovered.co.uk in September 2026, up 21% in a month and up 117% over three months. KOVERED ranks #35 of 326 Backpacks brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does KOVERED use?
Gravity by Benchr identifies kovered.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does KOVERED spend on Meta ads?
Gravity by Benchr does not publish a spend figure for KOVERED on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Backpacks brands in United Kingdom?
Among Backpacks brands in United Kingdom in the Gravity by Benchr index, KOVERED ranks #35 of 326 by estimated traffic. Its closest competitors on the same market are SPIRAL, Trakke, Wildish, Bange and Jackson & Cole. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with KOVERED.