Brand page · Backpacks · United Kingdom
SPIRAL: 43k visits a month, 83 active Meta ads, Gravity score 605.
SPIRAL — SPIRALUK is a brand that creates contemporary water resistant backpacks and crossbody bags designed for travel, comfort, and everyday use. The brand focuses on functional silhouettes that keep valuables safe while remaining weather proof and matching personal style. In September 2026 spiraluk.com drew an estimated 43k visits, up 47% on the month before. It ranks #28 of 326 Backpacks brands in United Kingdom and holds a 4.8 Trustpilot rating over 495 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 26 peers: Backpacks brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SPIRALUK is a brand that creates contemporary water resistant backpacks and crossbody bags designed for travel, comfort, and everyday use. The brand focuses on functional silhouettes that keep valuables safe while remaining weather proof and matching personal style.
01 · Traffic
How much traffic SPIRAL gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SPIRAL drew an estimated 43k visits in September 2026, up 47% on the month before and up 89% over three months.
- Worldwide#193,226of 4.5m sites · Top 5%
- In United Kingdom#10,124of 192k sites · Top 10%
- Backpacks, worldwide#378of 5,429 brands · Top 10%
- Backpacks, United Kingdom#28of 326 brands · Top 10%
43k
estimated visits in September
1 mo ▲ +47.0%4 mo ▲ +89.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SPIRAL.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SPIRAL holds 4.8 out of 5 on Trustpilot over 495 reviews, 414 of them in the last twelve months: 90% of customers give five stars and 5% one star. That volume places SPIRAL in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Handbags Shop Bags and Luggage Store Bag Shop Fashion Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SPIRAL sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SPIRAL sells on Shopify, 91% of its catalogue in stock. The best seller is Black 20L Traveller Deluxe Backpack, at £39.99, followed by Black Traveller Deluxe Messenger Bag and Olive Traveller Deluxe Messenger Bag.
#1Black 20L Traveller Deluxe BackpackSPIRAL£39.99In stock
#2Black Traveller Deluxe Messenger BagSPIRAL£29.99In stock
#3Olive Traveller Deluxe Messenger BagSPIRAL£29.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SPIRAL in its comparison group.
- Average rating
- 4.88 / 5
- Rated products
- 94% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$52.93
- Currency
- GBP
04 · Ads
What SPIRAL is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SPIRAL runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2026 (image, text, video).
£40 + FREE Crossbody!Spiral UK7 Oct 2026image
Duffel + FREE Crossbody!Spiral UK7 Oct 2026image
£40 + FREE Crossbody!Spiral UK5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Cheeky Monkey London LTDverified
Text ad20 Jun 2026Cheeky Monkey London LTDverified
Text ad20 Jun 2026Cheeky Monkey London LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SPIRAL.
The creators who tag @spiralbackpacks on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who SPIRAL competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SPIRAL among Backpacks brands in United Kingdom. The closest is More than a backpack, then Bange, GOTHX UK, Jackson & Cole, Salkan, Mark Ryden.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| More than a backpackmorethanabackpack.com | |||||||
| Bangebange.tn | |||||||
| GOTHX UKchokgothx.com | |||||||
| Jackson & Colejacksonandcole.com | |||||||
| Salkandiscoversalkan.com | |||||||
| Mark Rydenmarkrydentr.com |
07 · Company
The company behind SPIRAL.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SPIRAL is a company based in Watford, United Kingdom, founded in 1985 according to LinkedIn, on a domain registered in September 2013. It employs about 1 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Watford
- Founded
- 1985, per LinkedIn
- Domain registered
- 18 Sept 2013
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- spiraluk.com · Shopify · GBP
- Catalogue
- 21 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SPIRAL
What people ask Google about SPIRAL.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SPIRAL legit?
According to Gravity by Benchr, SPIRAL is a brand based in Watford, United Kingdom: its website has existed since September 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 1 people on LinkedIn, it has 45,816 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about SPIRAL?
Customers rate SPIRAL 4.8 out of 5 on Trustpilot over 495 reviews, 414 of them in the last twelve months: 90% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is SPIRAL?
SPIRALUK is a brand that creates contemporary water resistant backpacks and crossbody bags designed for travel, comfort, and everyday use. The brand focuses on functional silhouettes that keep valuables safe while remaining weather proof and matching personal style. Gravity by Benchr classifies it under Backpacks, with Backpacks making up 68% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does SPIRAL cost?
SPIRAL's best seller, Black 20L Traveller Deluxe Backpack, sells £39.99 on spiraluk.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check spiraluk.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does SPIRAL have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SPIRAL advertises on Facebook and Instagram and on Google, where its offers often run. Check spiraluk.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy SPIRAL?
SPIRAL sells on its own website, spiraluk.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns SPIRAL?
Gravity by Benchr records a company based in Watford, United Kingdom, founded in 1985 according to LinkedIn, on a domain registered in 2013, with 1 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SPIRAL growing?
Yes. Gravity by Benchr estimates about 43,000 visits to spiraluk.com in September 2026, up 47% in a month and up 89% over three months. SPIRAL ranks #28 of 326 Backpacks brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SPIRAL use?
Gravity by Benchr identifies spiraluk.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is SPIRAL's ad budget?
Gravity by Benchr does not publish a spend figure for SPIRAL on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Backpacks brands in United Kingdom?
Among Backpacks brands in United Kingdom in the Gravity by Benchr index, SPIRAL ranks #28 of 326 by estimated traffic. Its closest competitors on the same market are More than a backpack, Bange, GOTHX UK, Jackson & Cole and Salkan. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SPIRAL.