Brand page · Personal Care · Germany
Krass Optik: 56.7k visits a month, 1 active Meta ads, Gravity score 649.
Krass Optik — KRASS Optik is a German optician chain that sells glasses, sunglasses, and contact lenses. In September 2026 krass-optik.com drew an estimated 56.7k visits, down 53% on the month before. It ranks #122 of 3,138 Personal Care brands in Germany and holds a 4.4 Trustpilot rating over 142 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 181 peers: Personal Care brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
KRASS Optik is a German optician chain that sells glasses, sunglasses, and contact lenses.
01 · Traffic
How much traffic Krass Optik gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Krass Optik drew an estimated 56.7k visits in September 2026, down 53% on the month before and up 111% over three months.
- Worldwide#152,641of 4.5m sites · Top 5%
- In Germany#6,933of 184k sites · Top 5%
- Personal Care, worldwide#7,701of 215,119 brands · Top 5%
- Personal Care, Germany#122of 3,138 brands · Top 5%
56.7k
estimated visits in September
1 mo ▼ −52.7%4 mo ▲ +111.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Krass Optik.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Krass Optik holds 4.4 out of 5 on Trustpilot over 142 reviews, 64 of them in the last twelve months: 77% of customers give five stars and 20% one star. That volume places Krass Optik in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Glasses Store Optician Sunglasses Store Contact Lenses Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Krass Optik sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Krass Optik sells on Shopify, 36% of its catalogue in stock. The best seller is KRASS AQUA, at €29.90, followed by KRASS AQUA 1-Day and KRASS AQUA TORIC.
#1KRASS AQUAKrass Optik€29.90In stock
#2KRASS AQUA 1-DayKrass Optik€24.90–€69.90In stock
KRASS AQUA TORICKrass Optik€49.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Krass Optik in its comparison group.
- Average rating
- 4.50 / 5
- Rated products
- 1% of the catalogue
- In stock
- 36%
- Upper price quartile
- US$104.72
- Currency
- EUR
04 · Ads
What Krass Optik is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Krass Optik runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2021 (text).
Bewirb dich jetzt und werde Teil unseres Teams bei KRASS Optik im Forum Allgäu in Kempten!KRASS Optik7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Görtz + Krass Optik GmbHverified
Text ad19 Oct 2026Görtz + Krass Optik GmbHverified
Text ad12 May 2026Görtz + Krass Optik GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Krass Optik.
The creators who tag @krass.optik on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @krass.optik on Instagram, led by Violitues (22.7k followers, 3.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| VViolitues@violitues · 🇩🇪 DE | Fashion style luxury Creator | 22.7k | 3.3% | 1 | Tagged @krass.optik |
06 · Competitors according to Gravity
Who Krass Optik competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Krass Optik among Personal Care brands in Germany. The closest is vogue-eyewear.com, then Lahtref, Project Soul, edge-opticals, XRAY, roka.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| vogue-eyewear.comvogue-eyewear.com | |||||||
| Lahtreflahtref.com.br | |||||||
| Project Soulprojectsouleyewear.com | |||||||
| edge-opticalsedgeopticals.com | |||||||
| XRAYxraytlv.com | |||||||
| roka.comroka.com |
07 · Company
The company behind Krass Optik.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Krass Optik is a company based in Germany, on a domain registered in December 1999. It employs about 46 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- Data not available
- Domain registered
- 17 Dec 1999
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 46 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- krass-optik.com · Shopify · EUR
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Krass Optik
What people ask Google about Krass Optik.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Krass Optik legit?
According to Gravity by Benchr, Krass Optik is a brand based in Germany: its website has existed since December 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 46 people on LinkedIn, it has 6,435 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Krass Optik reviews
Customers rate Krass Optik 4.4 out of 5 on Trustpilot over 142 reviews, 64 of them in the last twelve months: 77% give five stars, 20% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Krass Optik known for?
KRASS Optik is a German optician chain that sells glasses, sunglasses, and contact lenses. Gravity by Benchr classifies it under Personal Care, with Vision Care making up 2% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Krass Optik cost?
Krass Optik's best seller, KRASS AQUA, sells €29.90 on krass-optik.com. 36% of the catalogue is in stock. Gravity does not track prices daily: check krass-optik.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Krass Optik have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Krass Optik advertises on Facebook and Instagram and on Google, where its offers often run. Check krass-optik.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Krass Optik?
Krass Optik sells on its own website, krass-optik.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Krass Optik?
Gravity by Benchr records a company based in Germany, whose domain was registered in 1999, with 46 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Krass Optik doing well?
Yes. Gravity by Benchr estimates about 56,700 visits to krass-optik.com in September 2026, down 53% in a month and up 111% over three months. Krass Optik ranks #122 of 3,138 Personal Care brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Krass Optik use?
Gravity by Benchr identifies krass-optik.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Krass Optik spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Krass Optik on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Germany?
Among Personal Care brands in Germany in the Gravity by Benchr index, Krass Optik ranks #122 of 3,138 by estimated traffic. Its closest competitors on the same market are vogue-eyewear.com, Lahtref, Project Soul, edge-opticals and XRAY. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Krass Optik.