Brand page · Personal Care · United States
ROKA: 337K visits a month, 18 active Meta ads, Gravity score 530.
ROKA — ROKA designs and builds performance sunglasses, eyewear and apparel, creating technical gear and optics for athletes. In September 2026 roka.com drew an estimated 337K visits, down 8% on the month before. It ranks #230 of 33,626 Personal Care brands in United States and holds a 2.1 Trustpilot rating over 29 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ROKA designs and builds performance sunglasses, eyewear and apparel, creating technical gear and optics for athletes.
01 · Traffic
How much traffic ROKA gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ROKA drew an estimated 337K visits in September 2026, down 8% on the month before and down 9% over three months.
- Worldwide#34,153of 4.5M sites · Top 1%
- In United States#11,109of 1.2M sites · Top 1%
- Personal Care, worldwide#1,417of 215,119 brands · Top 1%
- Personal Care, United States#230of 33,626 brands · Top 1%
337K
estimated visits in September
1 mo ▼ −7.8%4 mo ▼ −9.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ROKA.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ROKA holds 2.1 out of 5 on Trustpilot over 29 reviews, 8 of them in the last twelve months: 24% of customers give five stars and 69% one star. That volume places ROKA in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Sunglasses Store Activewear Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ROKA sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
ROKA sells on Shopify, 95% of its catalogue in stock. The best seller is Barton 2.0 Sunglasses, at US$155.00–US$205.00, followed by Phantom Titanium Sunglasses and Rory 2.0 Eyeglasses.
Barton 2.0 SunglassesROKAUS$155.00–US$205.00In stock
Phantom Titanium SunglassesROKAUS$205.00In stock
Rory 2.0 EyeglassesROKAUS$205.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places ROKA in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 76% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$145.00
- Currency
- USD
04 · Ads
What ROKA is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ROKA runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
ELEVATE YOUR EYEWEARROKA8 Oct 2026image
ELEVATE YOUR EYEWEARROKA8 Oct 2026video
ELEVATE YOUR EYEWEARROKA8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Roka Sports Inc.verified
Text ad20 Oct 2026Roka Sports Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ROKA.
The creators who tag @roka on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @roka on Instagram, led by Todd Weiss | Certified Personal Trainer (29.5K followers, 3.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTodd Weiss | Certified Personal Trainer@toddweissfit · 🇺🇸 US | Fitness sport bodybuilding Creator | 29.5K | 3.5% | 9 | Tagged @roka |
06 · Competitors according to Gravity
Who ROKA competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ROKA among Personal Care brands in United States. The closest is oakley.com, then Smith Optics, julbo.com, bolle.com, nativeyewear.com, goodr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| oakley.comoakley.com | |||||||
| Smith Opticssmithoptics.com | |||||||
| julbo.comjulbo.com | |||||||
| bolle.combolle.com | |||||||
| nativeyewear.comnativeyewear.com | |||||||
| goodrgoodr.com |
07 · Company
The company behind ROKA.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ROKA is a company based in United States, founded in 2013 according to LinkedIn, on a domain registered in August 1995. It employs about 81 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 2013, per LinkedIn
- Domain registered
- 6 Aug 1995
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 81 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- roka.com · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ROKA
What people ask Google about ROKA.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ROKA a legit company?
According to Gravity by Benchr, ROKA is a brand based in United States: its website has existed since August 1995, it sells on a Shopify store, it employs 81 people on LinkedIn, it has 240,359 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
ROKA reviews: is it worth it?
Customers rate ROKA 2.1 out of 5 on Trustpilot over 29 reviews, 8 of them in the last twelve months: 24% give five stars, 69% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is ROKA?
ROKA designs and builds performance sunglasses, eyewear and apparel, creating technical gear and optics for athletes. Gravity by Benchr classifies it under Personal Care, with Vision Care making up 49% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
ROKA prices: how much is it?
ROKA's best seller, Barton 2.0 Sunglasses, sells from US$155.00 to US$205.00 on roka.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check roka.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does ROKA have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ROKA advertises on Facebook and Instagram and on Google, where its offers often run. Check roka.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy ROKA?
ROKA sells on its own website, roka.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind ROKA?
Gravity by Benchr records a company based in United States, founded in 2013 according to LinkedIn, on a domain registered in 1995, with 81 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is ROKA growing?
Not at the moment. Gravity by Benchr estimates about 336,700 visits to roka.com in September 2026, down 8% in a month and down 9% over three months. ROKA ranks #230 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ROKA use?
Gravity by Benchr identifies roka.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does ROKA spend on Meta ads?
Gravity by Benchr does not publish a spend figure for ROKA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, ROKA ranks #230 of 33,626 by estimated traffic. Its closest competitors on the same market are oakley.com, Smith Optics, julbo.com, bolle.com, nativeyewear.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ROKA.