Brand page · Food Items · Iceland
Krónan: 232k visits a month, 16 active Meta ads.
Krónan — Krónan is a low-price supermarket that emphasizes fresh food products. In September 2026 kronan.is drew an estimated 232k visits, up 24% on the month before.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Krónan is a low-price supermarket that emphasizes fresh food products.
01 · Traffic
How much traffic Krónan gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Krónan drew an estimated 232k visits in September 2026, up 24% on the month before and down 2% over three months.
- Worldwide#46,264of 4.5m sites · Top 5%
- In Iceland#9of 1.1k sites · Top 1%
- Food Items, worldwide#1,063of 260,714 brands · Top 1%
- Food Items, Iceland—Data not available
232k
estimated visits in September
1 mo ▲ +23.9%4 mo ▼ −2.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Krónan.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Krónan holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Krónan sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Krónan's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Krónan in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Krónan is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Krónan runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2026 (image, text, video).
Nú getur þú tengt Krónuna við ChatGPT! 💡 Fáðu aðstoð við að útbúa innkaupalista, setja saman vikumatseðil og fleira sem hentar þér og þínuKrónan1 Oct 2026video
Bragðgóðar nýjungar í Asísku veislunni!Krónan1 Oct 2026image
Við frystum verð á 647 vörum til áramóta 🧊💛 Þar á meðal eru kjúklingur, hakk, pasta, kaffi, salernispappír, þvottaefni og svo miklu fleira.Krónan25 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Krónan ehf.verified
Video ad21 Oct 2026Krónan ehf.verified
Image ad20 Oct 2026Krónan ehf.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Krónan.
The creators who tag @kronan.is on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kronan.is on Instagram, led by Telma Matthíasdóttir (19.3k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTelma Matthíasdóttir@fitubrennsla · 🇮🇸 IS | Food cooking nutrition Creator | 19.3k | 0.4% | 2 | Tagged @kronan.is |
06 · Competitors according to Gravity
Who Krónan competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Krónan among Food Items brands in Iceland. The closest is ah.nl, then aldi.com, Intermarche, DekaMarkt, Kaufland, colruyt.be.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ah.nlah.nl | |||||||
| aldi.comaldi.com | |||||||
| Intermarcheintermarche.pl | |||||||
| DekaMarktdekamarkt.nl | |||||||
| Kauflandkaufland.md | |||||||
| colruyt.becolruyt.be |
07 · Company
The company behind Krónan.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Krónan is a company based in Iceland, founded in 2000 according to LinkedIn, on a domain registered in March 2002. It employs about 135 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇸 Iceland
- Founded
- 2000, per LinkedIn
- Domain registered
- 19 Mar 2002
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 135 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kronan.is
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Krónan
What people ask Google about Krónan.
6 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Krónan legit or a scam?
According to Gravity by Benchr, Krónan is a brand based in Iceland: its website has existed since March 2002, it employs 135 people on LinkedIn, it has 12,585 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What is Krónan?
Krónan is a low-price supermarket that emphasizes fresh food products. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Does Krónan have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Krónan advertises on Facebook and Instagram and on Google, where its offers often run. Check kronan.is for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Krónan?
Gravity by Benchr records a company based in Iceland, founded in 2000 according to LinkedIn, on a domain registered in 2002, with 135 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Krónan doing well?
Not at the moment. Gravity by Benchr estimates about 232,200 visits to kronan.is in September 2026, up 24% in a month and down 2% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
What is Krónan's ad budget?
Gravity by Benchr does not publish a spend figure for Krónan on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Krónan.