Brand page · Personal Care · Belgium
Kruidvat: 2.3M visits a month, 165 active Meta ads.
Kruidvat — Kruidvat is a Dutch retail, pharmacy and drugstore chain that operates in the health and beauty market in the Netherlands and Belgium. In September 2026 kruidvat.be drew an estimated 2.3M visits, down 10% on the month before. It ranks #2 of 609 Personal Care brands in Belgium and holds a 1.4 Trustpilot rating over 823 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Kruidvat is a Dutch retail, pharmacy and drugstore chain that operates in the health and beauty market in the Netherlands and Belgium.
01 · Traffic
How much traffic Kruidvat gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Kruidvat drew an estimated 2.3M visits in September 2026, down 10% on the month before and down 8% over three months.
- Worldwide#7,477of 4.5M sites · Top 1%
- In Belgium#41of 36.5K sites · Top 1%
- Personal Care, worldwide#232of 215,119 brands · Top 1%
- Personal Care, Belgium#2of 609 brands · Top 1%
2.3M
estimated visits in September
1 mo ▼ −10.0%4 mo ▼ −7.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Kruidvat.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Kruidvat holds 1.4 out of 5 on Trustpilot over 823 reviews, 85 of them in the last twelve months: 29% of customers give five stars and 48% one star. That volume places Kruidvat in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Game Store Photo Printing Service Toner Cartridge Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Kruidvat sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Kruidvat's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Kruidvat in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Kruidvat is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Kruidvat runs Meta ads on Facebook, Instagram, Messenger, and has advertised on Google since July 2022 (image, text, video).
Box Cadeau Bébé GRATUITE !Kruidvat België/Belgique13 Oct 2026video
Kruidvat België/BelgiqueKruidvat België/Belgique12 Oct 2026image
Kruidvat België/BelgiqueKruidvat België/Belgique12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Kruidvat.
The creators who tag @kruidvat.belgie on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kruidvat.belgie on Instagram, led by Kayleigh Kwanten (31.9K followers, 5.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKayleigh Kwanten@kayleighkwanten · 🇳🇱 NL | Beauty cosmetics skincare Creator | 31.9K | 5.6% | 2 | Tagged @kruidvat.belgie |
06 · Competitors according to Gravity
Who Kruidvat competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Kruidvat among Personal Care brands in Belgium. The closest is Hebe, then MAKEUP, Cocolita, Maicao, Rossmann, superdrug.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Hebehebe.pl | |||||||
| MAKEUPmakeup.pl | |||||||
| Cocolitacocolita.pl | |||||||
| Maicaomaicao.cl | |||||||
| Rossmannrossmann.pl | |||||||
| superdrug.comsuperdrug.com |
07 · Company
The company behind Kruidvat.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Kruidvat is a company based in Belgium.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇧🇪 Belgium
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kruidvat.be
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Kruidvat
What people ask Google about Kruidvat.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Kruidvat legit?
According to Gravity by Benchr, Kruidvat is a brand based in Belgium: its Trustpilot profile is claimed by the brand, it has 80,729 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Kruidvat reviews: is it worth it?
Customers rate Kruidvat 1.4 out of 5 on Trustpilot over 823 reviews, 85 of them in the last twelve months: 29% give five stars, 48% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Kruidvat?
Kruidvat is a Dutch retail, pharmacy and drugstore chain that operates in the health and beauty market in the Netherlands and Belgium. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Kruidvat discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Kruidvat advertises on Facebook and Instagram and on Google, where its offers often run. Check kruidvat.be for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is Kruidvat growing?
Not at the moment. Gravity by Benchr estimates about 2,271,900 visits to kruidvat.be in September 2026, down 10% in a month and down 8% over three months. Kruidvat ranks #2 of 609 Personal Care brands in Belgium in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Kruidvat spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Kruidvat on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Belgium?
Among Personal Care brands in Belgium in the Gravity by Benchr index, Kruidvat ranks #2 of 609 by estimated traffic. Its closest competitors on the same market are Hebe, MAKEUP, Cocolita, Maicao, Rossmann. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kruidvat.