Brand page · Beverages · France
Kusmi Tea: 322K visits a month, 237 active Meta ads, Gravity score 530.
Kusmi Tea — Grande maison de thé premium depuis 1867, Kusmi Tea est une marque française, Made in Normandie. Découvrez les thés et infusions Bio : thé vert, maté, thé noir, matcha, thé blanc, rooibos, thés Detox…. In September 2026 kusmitea.com drew an estimated 322K visits, down 5% on the month before. It ranks #1 of 1,223 Beverages brands in France and holds a 4.2 Trustpilot rating over 502 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 12 peers: Beverages brands in France with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Grande maison de thé premium depuis 1867, Kusmi Tea est une marque française, Made in Normandie. Découvrez les thés et infusions Bio : thé vert, maté, thé noir, matcha, thé blanc, rooibos, thés Detox…
01 · Traffic
How much traffic Kusmi Tea gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Kusmi Tea drew an estimated 322K visits in September 2026, down 5% on the month before and down 0% over three months.
- Worldwide#35,452of 4.5M sites · Top 1%
- In France#1,381of 166K sites · Top 1%
- Beverages, worldwide#183of 97,069 brands · Top 1%
- Beverages, France#1of 1,223 brands · Top 1%
322K
estimated visits in September
1 mo ▼ −4.9%4 mo ▼ −0.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Kusmi Tea.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Kusmi Tea holds 4.2 out of 5 on Trustpilot over 502 reviews, 111 of them in the last twelve months: 66% of customers give five stars and 19% one star. That volume places Kusmi Tea in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, Kusmi Tea scores 4.7 over 62,836 reviews.
Tea Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Kusmi Tea sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Kusmi Tea sells on Shopify, 90% of its catalogue in stock. The best seller is BB Detox® (Organic), at €6.90–€84.00, followed by Spearmint green tea and AquaRosa.
#1BB Detox® (Organic)Kusmi Tea€6.90–€84.00In stock
#2Spearmint green teaKusmi Tea€6.70–€70.50In stock
#3AquaRosaKusmi Tea€6.90–€75.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Kusmi Tea in its comparison group.
- Average rating
- 4.69 / 5
- Rated products
- 86% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$33.49
- Currency
- EUR
04 · Ads
What Kusmi Tea is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Kusmi Tea runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since February 2023 (image, text, video).
Dès 9,90€Kusmi Tea7 Oct 2026image
LIMITED EDITIONKusmi Tea7 Oct 2026video
LIMITIERTE EDITIONKusmi Tea7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026ORIENTIS GOURMET SASverified
Text ad21 Oct 2026ORIENTIS GOURMET SASverified
Text ad21 Oct 2026ORIENTIS GOURMET SASverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Kusmi Tea.
The creators who tag @kusmiteaparis on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kusmiteaparis on Instagram, led by Shopping Promenade Strasbourg (16.4K followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SShopping Promenade Strasbourg@sp.coeuralsace · 🇫🇷 FR | Fashion style luxury Creator | 16.4K | 1.3% | 2 | Tagged @kusmiteaparis |
06 · Competitors according to Gravity
Who Kusmi Tea competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Kusmi Tea among Beverages brands in France. The closest is Tea Shop, then DAVIDsTEA, The Republic of Tea, Adagio Teas, Twinings, Harney & Sons.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Tea Shopteashop.com | |||||||
| DAVIDsTEAdavidstea.com | |||||||
| The Republic of Tearepublicoftea.com | |||||||
| Adagio Teasadagio.cl | |||||||
| Twiningstwinings.co.uk | |||||||
| Harney & Sonsharney.com |
07 · Company
The company behind Kusmi Tea.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Kusmi Tea is a company based in Paris, France, founded in 1867 according to LinkedIn, on a domain registered in July 2004. It employs about 374 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France · Paris
- Founded
- 1867, per LinkedIn
- Domain registered
- 23 Jul 2004
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 374 on LinkedIn · 501-1,000
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kusmitea.com · Shopify · EUR
- Catalogue
- 138 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Kusmi Tea
What people ask Google about Kusmi Tea.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Kusmi Tea legit or a scam?
According to Gravity by Benchr, Kusmi Tea is a brand based in Paris, France: its website has existed since July 2004, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 374 people on LinkedIn, it has 194,640 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Kusmi Tea reviews
Customers rate Kusmi Tea 4.2 out of 5 on Trustpilot over 502 reviews, 111 of them in the last twelve months: 66% give five stars, 19% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. On Google, Kusmi Tea scores 4.7 over 62,836 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Kusmi Tea sell?
Grande maison de thé premium depuis 1867, Kusmi Tea est une marque française, Made in Normandie. Découvrez les thés et infusions Bio : thé vert, maté, thé noir, matcha, thé blanc, rooibos, thés Detox… Gravity by Benchr classifies it under Beverages, with Tea & Infusions making up 65% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Kusmi Tea cost?
Kusmi Tea's best seller, BB Detox® (Organic), sells from €6.90 to €84.00 on kusmitea.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check kusmitea.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Kusmi Tea promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Kusmi Tea advertises on Facebook and Instagram and on Google, where its offers often run. Check kusmitea.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Kusmi Tea?
Kusmi Tea sells on its own website, kusmitea.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Kusmi Tea?
Gravity by Benchr records a company based in Paris, France, founded in 1867 according to LinkedIn, on a domain registered in 2004, with 374 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Kusmi Tea growing?
Not at the moment. Gravity by Benchr estimates about 321,900 visits to kusmitea.com in September 2026, down 5% in a month and down 0% over three months. Kusmi Tea ranks #1 of 1,223 Beverages brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Kusmi Tea use?
Gravity by Benchr identifies kusmitea.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Kusmi Tea's ad budget?
Gravity by Benchr does not publish a spend figure for Kusmi Tea on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beverages brands in France?
Among Beverages brands in France in the Gravity by Benchr index, Kusmi Tea ranks #1 of 1,223 by estimated traffic. Its closest competitors on the same market are Tea Shop, DAVIDsTEA, The Republic of Tea, Adagio Teas, Twinings. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kusmi Tea. Version française.