Brand page · Personal Care · United Kingdom
Charlotte Tilbury: 2.5M visits a month, 1,818 active Meta ads.
Charlotte Tilbury — Charlotte Tilbury is a beauty brand founded by British makeup artist Charlotte Tilbury MBE in 2013, offering makeup products that are easy to use, choose, and gift. In September 2026 charlottetilbury.com drew an estimated 2.5M visits, up 7% on the month before. It ranks #18 of 33,626 Personal Care brands in United Kingdom and holds a 4.6 Trustpilot rating over 21,761 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Charlotte Tilbury is a beauty brand founded by British makeup artist Charlotte Tilbury MBE in 2013, offering makeup products that are easy to use, choose, and gift.
01 · Traffic
How much traffic Charlotte Tilbury gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Charlotte Tilbury drew an estimated 2.5M visits in September 2026, up 7% on the month before and down 2% over three months.
- Worldwide#6,815of 4.5M sites · Top 1%
- In United States#2,290of 1.2M sites · Top 1%
- Personal Care, worldwide#213of 215,119 brands · Top 1%
- Personal Care, United States#18of 33,626 brands · Top 1%
2.5M
estimated visits in September
1 mo ▲ +6.6%4 mo ▼ −1.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Charlotte Tilbury.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Charlotte Tilbury holds 4.6 out of 5 on Trustpilot over 21,761 reviews, 4,781 of them in the last twelve months: 84% of customers give five stars and 10% one star. That volume places Charlotte Tilbury in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Charlotte Tilbury sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Charlotte Tilbury's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Charlotte Tilbury in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Charlotte Tilbury is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Charlotte Tilbury runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2022 (image, text, video).
🌟 RAYONNEZ PARTOUT 🌟Charlotte Tilbury7 Oct 2026video
THE DUO YOUR EYES NEED 👀Charlotte Tilbury7 Oct 2026video
PERFECTION PILLOW TALK 💋Charlotte Tilbury6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026EdgeMedia Solutions Limitedverified
Text ad20 Oct 2026Islestarr Holdings Ltdverified
Text ad20 Oct 2026Islestarr Holdings Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Charlotte Tilbury.
The creators who tag @charlottetilbury on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @charlottetilbury on Instagram, led by Makeup artist (27.7K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMakeup artist@montana__beauty · 🇦🇺 AU | Beauty cosmetics skincare Creator | 27.7K | 0.1% | 18 | Tagged @charlottetilbury |
06 · Competitors according to Gravity
Who Charlotte Tilbury competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Charlotte Tilbury among Personal Care brands in United Kingdom. The closest is esteelauder.co.uk, then Clinique Online, Bobbi Brown Cosmetics, maccosmetics.fr, Victoria Beckham Beauty, Fenty Beauty UK.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| esteelauder.co.ukesteelauder.co.uk | |||||||
| Clinique Onlineclinique.co.uk | |||||||
| Bobbi Brown Cosmeticsbobbibrowncosmetics.com | |||||||
| maccosmetics.frmaccosmetics.fr | |||||||
| Victoria Beckham Beautyvictoriabeckhambeauty.com | |||||||
| Fenty Beauty UKfentybeauty.co.uk |
07 · Company
The company behind Charlotte Tilbury.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Charlotte Tilbury is a company based in United Kingdom, on a domain registered in February 2004. It employs about 3,468 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- Data not available
- Domain registered
- 9 Feb 2004
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3,468 on LinkedIn
- Funding stage
- M and a · last deal: series b
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- charlottetilbury.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Charlotte Tilbury
What people ask Google about Charlotte Tilbury.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Charlotte Tilbury legit or a scam?
According to Gravity by Benchr, Charlotte Tilbury is a brand based in United Kingdom: its website has existed since February 2004, its Trustpilot profile is claimed by the brand, it employs 3,468 people on LinkedIn, it has 7,576,338 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Charlotte Tilbury?
Customers rate Charlotte Tilbury 4.6 out of 5 on Trustpilot over 21,761 reviews, 4,781 of them in the last twelve months: 84% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Charlotte Tilbury?
Charlotte Tilbury is a beauty brand founded by British makeup artist Charlotte Tilbury MBE in 2013, offering makeup products that are easy to use, choose, and gift. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Charlotte Tilbury promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Charlotte Tilbury advertises on Facebook and Instagram and on Google, where its offers often run. Check charlottetilbury.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Charlotte Tilbury?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 2004, with 3,468 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Charlotte Tilbury growing?
Not at the moment. Gravity by Benchr estimates about 2,541,500 visits to charlottetilbury.com in September 2026, up 7% in a month and down 2% over three months. Charlotte Tilbury ranks #18 of 33,626 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Charlotte Tilbury's ad budget?
Gravity by Benchr does not publish a spend figure for Charlotte Tilbury on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Charlotte Tilbury ranks #18 of 33,626 by estimated traffic. Its closest competitors on the same market are esteelauder.co.uk, Clinique Online, Bobbi Brown Cosmetics, maccosmetics.fr, Victoria Beckham Beauty. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Charlotte Tilbury.