Brand page · Jewelry · United States
LAGOS: 84.4k visits a month, 31 active Meta ads, Gravity score 517.
LAGOS — LAGOS is a fine jewelry brand that creates designer jewelry for women and men, featuring collections including Caviar bracelets, rings, necklaces, and earrings. In September 2026 lagos.com drew an estimated 84.4k visits, down 23% on the month before. It ranks #437 of 33,382 Jewelry brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 737 peers: Jewelry brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
LAGOS is a fine jewelry brand that creates designer jewelry for women and men, featuring collections including Caviar bracelets, rings, necklaces, and earrings.
01 · Traffic
How much traffic LAGOS gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
LAGOS drew an estimated 84.4k visits in September 2026, down 23% on the month before and down 20% over three months.
- Worldwide#108,467of 4.5m sites · Top 5%
- In United States#35,418of 1.2m sites · Top 5%
- Jewelry, worldwide#2,361of 132,285 brands · Top 5%
- Jewelry, United States#437of 33,382 brands · Top 5%
84.4k
estimated visits in September
1 mo ▼ −23.0%4 mo ▼ −20.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about LAGOS.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
LAGOS holds 2.9 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 50% one star.
Jewellery Manufacturer Jewelry Store Jeweler Costume Jewelry Shop Jewelry Designer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What LAGOS sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
LAGOS sells on Shopify, 95% of its catalogue in stock. The best seller is Signature Caviar Sterling Silver Station Caviar Bracelet | 6mm, at US$475.00–US$500.00, followed by Accessories Jewelry Cleaner and Caviar Icon Sterling Silver Caviar Beaded Bracelet.
#1Signature Caviar Sterling Silver Station Caviar Bracelet | 6mmLAGOSUS$475.00–US$500.00In stock
#2Accessories Jewelry CleanerLAGOSUS$25.00In stock
#3Caviar Icon Sterling Silver Caviar Beaded BraceletLAGOSUS$225.00–US$250.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places LAGOS in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 28% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$2,100.00
- Currency
- USD
04 · Ads
What LAGOS is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
LAGOS runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since September 2022 (image, text, video).
Signature Caviar Zodiac CharmLAGOS Jewelry28 Sept 2026image
Signature Caviar Zodiac CharmLAGOS Jewelry18 Sept 2026image
Light Catching LuxuryLAGOS Jewelry17 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Lagos Online, Inc.verified
Text ad20 Oct 2026Click Tech Limitedverified
Text ad20 Oct 2026BLENHEIM ELECTRONICS LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about LAGOS.
The creators who tag @lagos_jewelry on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lagos_jewelry on Instagram, led by Mere/Mer (90.6k followers, 11.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMere/Mer@meredithkoop · 🇺🇸 US | Fashion style luxury Creator | 90.6k | 11.0% | 5 | Tagged @lagos_jewelry |
06 · Competitors according to Gravity
Who LAGOS competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for LAGOS among Jewelry brands in United States. The closest is Sydney Evan, then John Hardy, Mason-Kay, Izakov Fine Jewelry, VIRANI, Oro Monaco.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sydney Evansydneyevan.com | |||||||
| John Hardyjohnhardy.com | |||||||
| Mason-Kaymkjadejewelry.com | |||||||
| Izakov Fine Jewelryizakov.diamonds | |||||||
| VIRANIviranijewelers.com | |||||||
| Oro Monacooromonaco.com |
07 · Company
The company behind LAGOS.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
LAGOS is a company based in Philadelphia, United States, on a domain registered in August 1997. It employs about 687 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Philadelphia
- Founded
- Data not available
- Domain registered
- 22 Aug 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 687 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lagos.com · Shopify · USD
- Catalogue
- 1,906 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about LAGOS
What people ask Google about LAGOS.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is LAGOS legit?
According to Gravity by Benchr, LAGOS is a brand based in Philadelphia, United States: its website has existed since August 1997, it sells on a Shopify store, it employs 687 people on LinkedIn, it has 81,374 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is LAGOS known for?
LAGOS is a fine jewelry brand that creates designer jewelry for women and men, featuring collections including Caviar bracelets, rings, necklaces, and earrings. Gravity by Benchr classifies it under Jewelry, with Bracelets making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does LAGOS cost?
LAGOS' best seller, Signature Caviar Sterling Silver Station Caviar Bracelet | 6mm, sells from US$475.00 to US$500.00 on lagos.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check lagos.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
LAGOS promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: LAGOS advertises on Facebook and Instagram and on Google, where its offers often run. Check lagos.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy LAGOS?
LAGOS sells on its own website, lagos.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns LAGOS?
Gravity by Benchr records a company based in Philadelphia, United States, whose domain was registered in 1997, with 687 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is LAGOS growing?
Not at the moment. Gravity by Benchr estimates about 84,400 visits to lagos.com in September 2026, down 23% in a month and down 20% over three months. LAGOS ranks #437 of 33,382 Jewelry brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does LAGOS use?
Gravity by Benchr identifies lagos.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does LAGOS spend on Meta ads?
Gravity by Benchr does not publish a spend figure for LAGOS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United States?
Among Jewelry brands in United States in the Gravity by Benchr index, LAGOS ranks #437 of 33,382 by estimated traffic. Its closest competitors on the same market are Sydney Evan, John Hardy, Mason-Kay, Izakov Fine Jewelry and VIRANI. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with LAGOS.