Brand page · Personal Care · France

la marque en moins Top 5% worldwide Top 5% in France Top 5% in Personal Care Top 5% in Personal Care in France
lamarqueenmoins.fr·🇫🇷 Paris, France· Shopify·Since 2019

la marque en moins: 131k visits a month, 159 active Meta ads, Gravity score 600.

la marque en moins — La marque en moins sells eco-friendly products for babies, hygiene, and household items, manufactured in France with transparent compositions. In September 2026 lamarqueenmoins.fr drew an estimated 131k visits, down 26% on the month before. It ranks #53 of 3,383 Personal Care brands in France and holds a 4.8 Trustpilot rating over 8,254 reviews.

lamarqueenmoins.fr@lamarqueenmoins 148kFacebookLinkedIn 4.9kTrustpilot 4.8Meta Ad Library 159

Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
131k
−26% vs. August 2026
Instagram followers
148k
1,462 posts · @lamarqueenmoins
Trustpilot
4.8
8,254 reviews · 885 in 12 months
Meta ads
159
active · on Google since 2023
Products
71%
in stock · 10 collections
Rank in France
#53
of 3,383 in Personal Care
LinkedIn
4.9k
followers · 20 employees
Earned media value
€896.6
per month, Instagram

Gravity score

600/ 1000 · 10 of 10 indicators rated
Brand Power563
Momentum562
Performance674

Percentiles within 68 peers: Personal Care brands in France with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

La marque en moins sells eco-friendly products for babies, hygiene, and household items, manufactured in France with transparent compositions.

01 · Traffic

How much traffic la marque en moins gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

la marque en moins drew an estimated 131k visits in September 2026, down 26% on the month before and up 8% over three months.

  • Worldwide#74,610of 4.5m sites · Top 5%
  • In France#2,875of 166k sites · Top 5%
  • Personal Care, worldwide#3,571of 215,119 brands · Top 5%
  • Personal Care, France#53of 3,383 brands · Top 5%
Monthly visitssource Sept 2026

131k

estimated visits in September

1 mo ▼ −26.2%4 mo ▲ +8.1%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about la marque en moins.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

la marque en moins holds 4.8 out of 5 on Trustpilot over 8,254 reviews, 885 of them in the last twelve months: 74% of customers give five stars and 3% one star. That volume places la marque en moins in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%. On Google, la marque en moins scores 4.4 over 3,936 reviews.

Trustpilotclaimed page · read 21 Oct 2026
4.8TrustScore · 8,254 reviews · 885 in 12 months
Top 5% review volumeTop 5% rating quality
5 ★74%
4 ★15%
3 ★5%
2 ★3%
1 ★3%

Outlet Store Cosmetics Store Diaper Service Children's Store Beauty Supply Store Dental Supply Store

Google reviewsread 20 Oct 2026
4.43,936 reviews on the Google business profile
5 ★69%
4 ★18%
3 ★7%
2 ★3%
1 ★3%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What la marque en moins sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

la marque en moins sells on Shopify, 71% of its catalogue in stock. The best seller is Couches pour bébé, at €40.98–€154.98, followed by Lessive doses and Lave-vaisselle.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cosmetics14%
Laundry Supplies7%
Personal Care6%
Diapers6%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care45%
Household Supplies25%
Diapering13%
Nursing & Feeding4%
Bathroom Accessories2%

The dominant category places la marque en moins in its comparison group.

Prices and ratingsstore data
Average rating
4.66 / 5
Rated products
85% of the catalogue
In stock
71%
Upper price quartile
US$20.59
Currency
EUR

05 · Influencers

Who talks about la marque en moins.

The creators who tag @lamarqueenmoins on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @lamarqueenmoins on Instagram, led by Alice Liloue photographe (15.9k followers, 0.6% engagement).

Influencersaccounts tagging @lamarqueenmoins · Instagram
AccountProfileFollowersEngagementTagsRelationship
AAlice Liloue photographe@aliceliloue · 🇫🇷 FRPhotography visual arts Creator15.9k0.6%2Tagged @lamarqueenmoins
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who la marque en moins competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for la marque en moins among Personal Care brands in France. The closest is PAMPERS, then joone.fr, huggies.com.vn, lespetitsculottes.com, Coterie, babyhappydiapers.com.

CompetitorsPersonal Care · France · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
PAMPERSpampers.fr
joone.frjoone.fr
huggies.com.vnhuggies.com.vn
lespetitsculottes.comlespetitsculottes.com
Coteriecoterie.com
babyhappydiapers.combabyhappydiapers.com
Competitors Gravity finds for la marque en moins. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare la marque en moins with PAMPERS

07 · Company

The company behind la marque en moins.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

la marque en moins is a company based in Paris, France, founded in 2019 according to LinkedIn, on a domain registered in February 2019. It employs about 20 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇫🇷 France · Paris
Founded
2019, per LinkedIn
Domain registered
25 Feb 2019
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
20 on LinkedIn · 2-10
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
lamarqueenmoins.fr · Shopify · EUR
Catalogue
10 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about la marque en moins

What people ask Google about la marque en moins.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is la marque en moins a legit company?

According to Gravity by Benchr, la marque en moins is a brand based in Paris, France: its website has existed since February 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 20 people on LinkedIn, it has 148,350 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

la marque en moins reviews

Customers rate la marque en moins 4.8 out of 5 on Trustpilot over 8,254 reviews, 885 of them in the last twelve months: 74% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, la marque en moins scores 4.4 over 3,936 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is la marque en moins known for?

La marque en moins sells eco-friendly products for babies, hygiene, and household items, manufactured in France with transparent compositions. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 14% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is la marque en moins expensive?

la marque en moins' best seller, Couches pour bébé, sells from €40.98 to €154.98 on lamarqueenmoins.fr. 71% of the catalogue is in stock. Gravity does not track prices daily: check lamarqueenmoins.fr before buying. Source: Gravity by Benchr catalogue reading, October 2026.

la marque en moins promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: la marque en moins advertises on Facebook and Instagram and on Google, where its offers often run. Check lamarqueenmoins.fr for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy la marque en moins?

la marque en moins sells on its own website, lamarqueenmoins.fr, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns la marque en moins?

Gravity by Benchr records a company based in Paris, France, founded in 2019 according to LinkedIn, on a domain registered in 2019, with 20 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is la marque en moins doing well?

Yes. Gravity by Benchr estimates about 131,100 visits to lamarqueenmoins.fr in September 2026, down 26% in a month and up 8% over three months. la marque en moins ranks #53 of 3,383 Personal Care brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does la marque en moins use?

Gravity by Benchr identifies lamarqueenmoins.fr as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

What is la marque en moins' ad budget?

Gravity by Benchr does not publish a spend figure for la marque en moins on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in France?

Among Personal Care brands in France in the Gravity by Benchr index, la marque en moins ranks #53 of 3,383 by estimated traffic. Its closest competitors on the same market are PAMPERS, joone.fr, huggies.com.vn, lespetitsculottes.com and Coterie. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with la marque en moins.