Brand page · Handbags, Wallets & Cases · France
Lancaster: 213K visits a month, 12 active Meta ads, Gravity score 758.
Lancaster — Lancaster is a Parisian leather goods house that designs, manufactures and markets hand-finished modern luxurious handbags and accessories for women and men. In September 2026 lancaster.com drew an estimated 213K visits, down 7% on the month before. It ranks #8 of 786 Handbags, Wallets & Cases brands in France and holds a 4.6 Trustpilot rating over 18,738 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 12 peers: Handbags, Wallets & Cases brands in France with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lancaster is a Parisian leather goods house that designs, manufactures and markets hand-finished modern luxurious handbags and accessories for women and men.
01 · Traffic
How much traffic Lancaster gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lancaster drew an estimated 213K visits in September 2026, down 7% on the month before and down 5% over three months.
- Worldwide#49,722of 4.5M sites · Top 5%
- In France#1,918of 166K sites · Top 5%
- Handbags, Wallets & Cases, worldwide#249of 28,870 brands · Top 1%
- Handbags, Wallets & Cases, France#8of 786 brands · Top 5%
213K
estimated visits in September
1 mo ▼ −7.3%4 mo ▼ −4.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lancaster.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lancaster holds 4.6 out of 5 on Trustpilot over 18,738 reviews, 345 of them in the last twelve months: 83% of customers give five stars and 3% one star. That volume places Lancaster in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Lancaster scores 4.8 over 19,023 reviews.
Leather Goods Manufacturer Luggage Store Bags and Luggage Store Bag Shop Leather Goods Store Handbags Shop
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lancaster sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lancaster sells on Shopify, 86% of its catalogue in stock. The best seller is Gift box - Packagings, at €10.00, followed by Crossbody bag - Zoé and Handbag - Paris Ily.
#1Gift box - PackagingsLancaster€10.00In stock
#2Crossbody bag - ZoéLancaster€175.00In stock
#3Handbag - Paris IlyLancaster€169.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lancaster in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 29% of the catalogue
- In stock
- 86%
- Upper price quartile
- US$222.89
- Currency
- EUR
04 · Ads
What Lancaster is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lancaster runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since February 2022 (image, text, video).
Sac rectangle - Milano AnaLancaster6 Oct 2026image
Une signature reconnaissable au premier regard. Le Ace s’impose cette saison dans une nouvelle interprétation. - A signature you recogniseLancaster3 Oct 2026image
Suède | Sac cabas épauleLancaster3 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026LANCASTER SARLverified
Image ad20 Oct 2026LANCASTER SARLverified
Text ad20 Oct 2026LANCASTER SARLverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lancaster.
The creators who tag @lancaster on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lancaster on Instagram, led by CONTINUO (22.3K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCONTINUO@continuoshowroom · 🇬🇧 GB | Fashion style luxury Creator | 22.3K | 0.1% | 5 | Tagged @lancaster |
06 · Competitors according to Gravity
Who Lancaster competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lancaster among Handbags, Wallets & Cases brands in France. The closest is Lancel, then thebridge.it, letanneur.de, Portland Leather, Gusti Leder, hushtug.net.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lancellancel.com | |||||||
| thebridge.itthebridge.it | |||||||
| letanneur.deletanneur.de | |||||||
| Portland Leatherportlandleathergoods.com | |||||||
| Gusti Ledergusti-leder.de | |||||||
| hushtug.nethushtug.net |
07 · Company
The company behind Lancaster.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lancaster is a company based in Paris, France, founded in 1990 according to LinkedIn, on a domain registered in April 1995. It employs about 153 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France · Paris
- Founded
- 1990, per LinkedIn
- Domain registered
- 17 Apr 1995
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 153 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lancaster.com · Shopify · EUR
- Catalogue
- 169 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lancaster
What people ask Google about Lancaster.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lancaster legit?
According to Gravity by Benchr, Lancaster is a brand based in Paris, France: its website has existed since April 1995, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 153 people on LinkedIn, it has 520,914 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Lancaster?
Customers rate Lancaster 4.6 out of 5 on Trustpilot over 18,738 reviews, 345 of them in the last twelve months: 83% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Lancaster scores 4.8 over 19,023 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lancaster known for?
Lancaster is a Parisian leather goods house that designs, manufactures and markets hand-finished modern luxurious handbags and accessories for women and men. Gravity by Benchr classifies it under Handbags, Wallets & Cases, with Gloves & Mittens making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Lancaster cost?
Lancaster's best seller, Gift box - Packagings, sells €10.00 on lancaster.com. 86% of the catalogue is in stock. Gravity does not track prices daily: check lancaster.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Lancaster discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lancaster advertises on Facebook and Instagram and on Google, where its offers often run. Check lancaster.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Lancaster?
Lancaster sells on its own website, lancaster.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Lancaster?
Gravity by Benchr records a company based in Paris, France, founded in 1990 according to LinkedIn, on a domain registered in 1995, with 153 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lancaster doing well?
Not at the moment. Gravity by Benchr estimates about 213,200 visits to lancaster.com in September 2026, down 7% in a month and down 5% over three months. Lancaster ranks #8 of 786 Handbags, Wallets & Cases brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lancaster use?
Gravity by Benchr identifies lancaster.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Lancaster's ad budget?
Gravity by Benchr does not publish a spend figure for Lancaster on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Handbags, Wallets & Cases brands in France?
Among Handbags, Wallets & Cases brands in France in the Gravity by Benchr index, Lancaster ranks #8 of 786 by estimated traffic. Its closest competitors on the same market are Lancel, thebridge.it, letanneur.de, Portland Leather, Gusti Leder. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lancaster. Version française.