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- Latest in Beauty
Brand page · Personal Care · United Kingdom
Latest in Beauty traffic, ads & competitors 49.4k visits a month, 8 active Meta ads, Gravity score 537.
Latest in Beauty — Latest in Beauty is a UK-based company that offers limited edition beauty boxes featuring the latest, newest and hottest beauty products at discounted prices, allowing customers to try before they buy. In September 2026 latestinbeauty.com drew an estimated 49.4k visits, down 62% on the month before. It ranks #378 of 8,226 Personal Care brands in the United Kingdom and holds a 4.4 Trustpilot rating over 902 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 412 peers: Personal Care brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Latest in Beauty is a UK-based company that offers limited edition beauty boxes featuring the latest, newest and hottest beauty products at discounted prices, allowing customers to try before they buy.
01 · Traffic
Latest in Beauty website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Latest in Beauty drew an estimated 49.4k visits in September 2026, down 62% on the month before and down 25% over three months.
- Worldwide#171,861of 4.5m sites · Top 5%
- In United Kingdom#9,035of 192k sites · Top 5%
- Personal Care, worldwide#8,691of 215,119 brands · Top 5%
- Personal Care, United Kingdom#378of 8,226 brands · Top 5%
49.4k
estimated visits in September
1 mo ▼ −62.1%4 mo ▼ −24.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Latest in Beauty reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Latest in Beauty holds 4.4 out of 5 on Trustpilot over 902 reviews, 28 of them in the last twelve months: 81% of customers give five stars and 10% one star. That volume places Latest in Beauty in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Health and Beauty Shop Beauty Supply Store Beauty Product Supplier Cosmetics Store Gift Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Latest in Beauty best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Latest in Beauty sells on Shopify, 10% of its catalogue in stock. The best seller is A MODEL STILL RECOMMENDS WITH RUTH CRILLY, at £48.00, followed by THE BEAUTY ELITE and THE BEAUTY RESET WITH RUTH CRILLY.
#1A MODEL STILL RECOMMENDS WITH RUTH CRILLYLatest in Beauty£48.00In stock
#2THE BEAUTY ELITELatest in Beauty£80.00In stock
#3THE BEAUTY RESET WITH RUTH CRILLYLatest in Beauty£68.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Latest in Beauty in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 56% of the catalogue
- In stock
- 10%
- Upper price quartile
- US$84.71
- Currency
- GBP
04 · Ads
Latest in Beauty ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Latest in Beauty runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2021 (image, text).
THE WAIT IS ALMOST OVER… The Advent Calendar lands 8 October🎁Latest in Beauty7 Oct 2026video
Lands 8th October...Latest in Beauty6 Oct 2026image
We might have gone a little overboard this year… And honestly, we’re not sorry. When we said we were bringing the big names… We meant it.Latest in Beauty5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad6 Sept 2026Vladyslav Bychkov IIverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Latest in Beauty influencers
The creators who tag @latestinbeauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @latestinbeauty on Instagram, led by Sharon (45.4k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSharon@so_so_so_glamorous · 🇬🇧 GB | Beauty cosmetics skincare Creator | 45.4k | 0.1% | 1 | Tagged @latestinbeauty |
06 · Competitors according to Gravity
Latest in Beauty competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Latest in Beauty among Personal Care brands in the United Kingdom. The closest is Beauty Base, then Fragrancehub, Fragrance Forte, Scent of the Dunes, AMBERSUN, Perfume Oasis.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Beauty Basebeautybase.com | |||||||
| Fragrancehubfragrancehub.co.uk | |||||||
| Fragrance Fortefragranceforte.co.uk | |||||||
| Scent of the Dunessotdunes.co.uk | |||||||
| AMBERSUNambersunperfumery.co.uk | |||||||
| Perfume Oasisperfumeoasis.co.uk |
07 · Company
Who is behind Latest in Beauty?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Latest in Beauty is a company based in United Kingdom, founded in 2008 according to LinkedIn, on a domain registered in August 2006. It employs about 17 people.
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 2008, per LinkedIn
- Domain registered
- 2 Aug 2006
- Status
- Operating
- Employees
- 17 on LinkedIn
- Own store
- latestinbeauty.com · Shopify · GBP
- Catalogue
- 1 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Latest in Beauty
What people ask Google about Latest in Beauty.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Latest in Beauty legit or a scam?
According to Gravity by Benchr, Latest in Beauty is a brand based in the United Kingdom: its website has existed since August 2006, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 17 people on LinkedIn, it has 67,725 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Latest in Beauty reviews: is it worth it?
Customers rate Latest in Beauty 4.4 out of 5 on Trustpilot over 902 reviews, 28 of them in the last twelve months: 81% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Latest in Beauty sell?
Latest in Beauty is a UK-based company that offers limited edition beauty boxes featuring the latest, newest and hottest beauty products at discounted prices, allowing customers to try before they buy. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 85% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Latest in Beauty cost?
Latest in Beauty's best seller, A MODEL STILL RECOMMENDS WITH RUTH CRILLY, sells £48.00 on latestinbeauty.com. 10% of the catalogue is in stock. Gravity does not track prices daily: check latestinbeauty.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Latest in Beauty discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Latest in Beauty advertises on Facebook and Instagram and on Google, where its offers often run. Check latestinbeauty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Latest in Beauty?
Latest in Beauty sells on its own website, latestinbeauty.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Latest in Beauty?
Gravity by Benchr records a company based in United Kingdom, founded in 2008 according to LinkedIn, on a domain registered in 2006, with 17 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Latest in Beauty doing well?
Not at the moment. Gravity by Benchr estimates about 49,400 visits to latestinbeauty.com in September 2026, down 62% in a month and down 25% over three months. Latest in Beauty ranks #378 of 8,226 Personal Care brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Latest in Beauty use?
Gravity by Benchr identifies latestinbeauty.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Latest in Beauty's ad budget?
Gravity by Benchr does not publish a spend figure for Latest in Beauty on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United Kingdom?
Among Personal Care brands in the United Kingdom in the Gravity by Benchr index, Latest in Beauty ranks #378 of 8,226 by estimated traffic. Its closest competitors on the same market are Beauty Base, Fragrancehub, Fragrance Forte, Scent of the Dunes and AMBERSUN. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Latest in Beauty.