Brand page · Handbags, Wallets & Cases · New Zealand
Late to Work: 54k visits a month, 136 active Meta ads, Gravity score 502.
Late to Work — Late to Work is a brand that designs and sells unisex leather bags and accessories. The products are available exclusively online and are considered for everyday movement. In September 2026 latetoworkstudio.com drew an estimated 54k visits, up 32% on the month before. It ranks #176 of 6,027 Handbags, Wallets & Cases brands in New Zealand.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Handbags, Wallets & Cases brands in New Zealand with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Late to Work is a brand that designs and sells unisex leather bags and accessories. The products are available exclusively online and are considered for everyday movement.
01 · Traffic
How much traffic Late to Work gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Late to Work drew an estimated 54k visits in September 2026, up 32% on the month before and down 28% over three months.
- Worldwide#159,242of 4.5m sites · Top 5%
- In United States#51,212of 1.2m sites · Top 5%
- Handbags, Wallets & Cases, worldwide#1,050of 28,870 brands · Top 5%
- Handbags, Wallets & Cases, United States#176of 6,027 brands · Top 5%
54k
estimated visits in September
1 mo ▲ +32.3%4 mo ▼ −28.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Late to Work.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Late to Work holds 3.4 out of 5 on Trustpilot over 4 reviews, 3 of them in the last twelve months: 50% of customers give five stars and 0% one star.
Bag Shop Fashion Accessories Store Bags and Luggage Store Handbags Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Late to Work sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Late to Work sells on Shopify, 97% of its catalogue in stock. The best seller is Kite Bag: Black Patent, at NZ$359.00, followed by Marcello Bag: Black Patent and Luxe Kite Bag: Black.
#1Kite Bag: Black PatentLate to WorkNZ$359.00In stock
#2Marcello Bag: Black PatentLate to WorkNZ$349.00In stock
Luxe Kite Bag: BlackLate to WorkNZ$429.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Late to Work in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 64% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$234.75
- Currency
- NZD
04 · Ads
What Late to Work is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Late to Work runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2025 (image, text, video).
Reed Woven BagLate to Work Studio7 Oct 2026video
Reed Woven BagLate to Work Studio7 Oct 2026video
Kite Bag in BrownLate to Work Studio6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Late to Work Limitedverified
Text ad20 Oct 2026Late to Work Limitedverified
Text ad20 Oct 2026Late to Work Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Late to Work.
The creators who tag @latetowork_studio on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @latetowork_studio on Instagram, led by Christian Arciga (95.5k followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CChristian Arciga@christianarciga_ · 🇺🇸 US | Marketing sales branding Creator | 95.5k | 1.4% | 2 | Tagged @latetowork_studio |
06 · Competitors according to Gravity
Who Late to Work competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Late to Work among Handbags, Wallets & Cases brands in New Zealand. The closest is GDPS Bag NZ, then Second Nature Leather, ByNyla, HARRIER, freedomroad.co.nz, Tocco Toscano.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| GDPS Bag NZgdps.co.nz | |||||||
| Second Nature Leathersecondnatureleather.co.nz | |||||||
| ByNylabynyla.com | |||||||
| HARRIERharriernz.com | |||||||
| freedomroad.co.nzfreedomroad.co.nz | |||||||
| Tocco Toscanotoccotoscano.com |
07 · Company
The company behind Late to Work.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Late to Work is a company based in Wellington, New Zealand, on a domain registered in June 2024.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇿 New Zealand · Wellington
- Founded
- Data not available
- Domain registered
- 10 Jun 2024
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- latetoworkstudio.com · Shopify · NZD
- Catalogue
- 36 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Late to Work
What people ask Google about Late to Work.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Late to Work legit?
According to Gravity by Benchr, Late to Work is a brand based in Wellington, New Zealand: its website has existed since June 2024, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 28,522 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Late to Work known for?
Late to Work is a brand that designs and sells unisex leather bags and accessories. The products are available exclusively online and are considered for everyday movement. Gravity by Benchr classifies it under Handbags, Wallets & Cases, with Handbags making up 38% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Late to Work expensive?
Late to Work's best seller, Kite Bag: Black Patent, sells NZ$359.00 on latetoworkstudio.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check latetoworkstudio.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Late to Work promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Late to Work advertises on Facebook and Instagram and on Google, where its offers often run. Check latetoworkstudio.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Late to Work?
Late to Work sells on its own website, latetoworkstudio.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Late to Work?
Gravity by Benchr records a company based in Wellington, New Zealand, whose domain was registered in 2024. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Late to Work growing?
Not at the moment. Gravity by Benchr estimates about 54,000 visits to latetoworkstudio.com in September 2026, up 32% in a month and down 28% over three months. Late to Work ranks #176 of 6,027 Handbags, Wallets & Cases brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Late to Work use?
Gravity by Benchr identifies latetoworkstudio.com as a Shopify store (standard plan, not Shopify Plus), selling in NZD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Late to Work's ad budget?
Gravity by Benchr does not publish a spend figure for Late to Work on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Handbags, Wallets & Cases brands in New Zealand?
Among Handbags, Wallets & Cases brands in New Zealand in the Gravity by Benchr index, Late to Work ranks #176 of 6,027 by estimated traffic. Its closest competitors on the same market are GDPS Bag NZ, Second Nature Leather, ByNyla, HARRIER and freedomroad.co.nz. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Late to Work.