Brand page · Clothing · United Kingdom
Lazy Oaf: 199k visits a month, 4 active Meta ads, Gravity score 538.
Lazy Oaf — Lazy Oaf is an independent streetwear clothing and lifestyle brand for men and women, inspired by youth nostalgia and teenage rebellion. In September 2026 lazyoaf.com drew an estimated 199k visits, down 5% on the month before. It ranks #275 of 19,668 Clothing brands in United Kingdom and holds a 3.6 Trustpilot rating over 835 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lazy Oaf is an independent streetwear clothing and lifestyle brand for men and women, inspired by youth nostalgia and teenage rebellion.
01 · Traffic
How much traffic Lazy Oaf gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lazy Oaf drew an estimated 199k visits in September 2026, down 5% on the month before and down 23% over three months.
- Worldwide#52,792of 4.5m sites · Top 5%
- In United Kingdom#2,678of 192k sites · Top 5%
- Clothing, worldwide#4,813of 459,295 brands · Top 5%
- Clothing, United Kingdom#275of 19,668 brands · Top 5%
199k
estimated visits in September
1 mo ▼ −4.9%4 mo ▼ −22.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lazy Oaf.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lazy Oaf holds 3.6 out of 5 on Trustpilot over 835 reviews, 7 of them in the last twelve months: 69% of customers give five stars and 16% one star. That volume places Lazy Oaf in the top 10% of the 270,321 Trustpilot pages in the Gravity index. On Google, Lazy Oaf scores 4.5 over 19 reviews.
Fashion Accessories Store Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lazy Oaf sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lazy Oaf sells on Shopify, 11% of its catalogue in stock. The best seller is ProtectMyOrder, at £0.99, followed by Happy Sad Black Socks and Happy Sad White Socks.
#1ProtectMyOrderLazy Oaf£0.99In stock
#2Happy Sad Black SocksLazy Oaf£14.00In stock
#3Happy Sad White SocksLazy Oaf£14.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lazy Oaf in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 44% of the catalogue
- In stock
- 11%
- Upper price quartile
- US$71.47
- Currency
- GBP
04 · Ads
What Lazy Oaf is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lazy Oaf runs Meta ads on Facebook, Instagram, and has advertised on Google since August 2026 (text).
Lazy Oaf5 Oct 2026video
Lazy OafLazy Oaf1 Oct 2026image
Gem talks you through some of the highlights from our very first Oafy collection.Lazy Oaf1 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Lazy Oaf.
The creators who tag @lazyoaf on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lazyoaf on Instagram, led by Valeria 🍃 (13.2k followers, 5.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| VValeria 🍃@crossingers · INTL | Photography visual arts Creator | 13.2k | 5.9% | 4 | Tagged @lazyoaf |
06 · Competitors according to Gravity
Who Lazy Oaf competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lazy Oaf among Clothing brands in United Kingdom. The closest is laboutiqueofficielle.com, then Streetwear, THRILLS CO, JK Attire, PXP, Hoodrich.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| laboutiqueofficielle.comlaboutiqueofficielle.com | |||||||
| Streetwearstreetwearofficial.com | |||||||
| THRILLS COthrills.co | |||||||
| JK Attirejkattire.co.uk | |||||||
| PXPprojectxparis.com | |||||||
| Hoodrichhoodrichuk.com |
07 · Company
The company behind Lazy Oaf.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lazy Oaf is a company based in London, United Kingdom, founded in 2001 according to LinkedIn, on a domain registered in June 2003. It employs about 68 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2001, per LinkedIn
- Domain registered
- 25 Jun 2003
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 68 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lazyoaf.com · Shopify · GBP
- Catalogue
- 315 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lazy Oaf
What people ask Google about Lazy Oaf.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lazy Oaf legit?
According to Gravity by Benchr, Lazy Oaf is a brand based in London, United Kingdom: its website has existed since June 2003, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 68 people on LinkedIn, it has 923,292 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Lazy Oaf reviews: is it worth it?
Customers rate Lazy Oaf 3.6 out of 5 on Trustpilot over 835 reviews, 7 of them in the last twelve months: 69% give five stars, 16% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. On Google, Lazy Oaf scores 4.5 over 19 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lazy Oaf?
Lazy Oaf is an independent streetwear clothing and lifestyle brand for men and women, inspired by youth nostalgia and teenage rebellion. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 24% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Lazy Oaf prices: how much is it?
Lazy Oaf's best seller, ProtectMyOrder, sells £0.99 on lazyoaf.com. 11% of the catalogue is in stock. Gravity does not track prices daily: check lazyoaf.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Lazy Oaf discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lazy Oaf advertises on Facebook and Instagram and on Google, where its offers often run. Check lazyoaf.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Lazy Oaf?
Lazy Oaf sells on its own website, lazyoaf.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Lazy Oaf?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2001 according to LinkedIn, on a domain registered in 2003, with 68 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lazy Oaf growing?
Not at the moment. Gravity by Benchr estimates about 198,600 visits to lazyoaf.com in September 2026, down 5% in a month and down 23% over three months. Lazy Oaf ranks #275 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lazy Oaf use?
Gravity by Benchr identifies lazyoaf.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Lazy Oaf spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Lazy Oaf on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Lazy Oaf ranks #275 of 19,668 by estimated traffic. Its closest competitors on the same market are laboutiqueofficielle.com, Streetwear, THRILLS CO, JK Attire and PXP. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lazy Oaf.