Brand page · Clothing · Australia
THRILLS CO: 184k visits a month, 82 active Meta ads, Gravity score 535.
THRILLS CO — THRILLS CO is a subculture-driven lifestyle clothing and fashion brand that sells mens and womens streetwear apparel including tees, hoodies, jeans, and accessories. In September 2026 thrills.co drew an estimated 184k visits, down 16% on the month before. It ranks #187 of 12,275 Clothing brands in Australia.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 310 peers: Clothing brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
THRILLS CO is a subculture-driven lifestyle clothing and fashion brand that sells mens and womens streetwear apparel including tees, hoodies, jeans, and accessories.
01 · Traffic
How much traffic THRILLS CO gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
THRILLS CO drew an estimated 184k visits in September 2026, down 16% on the month before and down 7% over three months.
- Worldwide#56,081of 4.5m sites · Top 5%
- In Australia#1,168of 105k sites · Top 5%
- Clothing, worldwide#5,151of 459,295 brands · Top 5%
- Clothing, Australia#187of 12,275 brands · Top 5%
184k
estimated visits in September
1 mo ▼ −16.4%4 mo ▼ −6.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about THRILLS CO.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
THRILLS CO holds 3.0 out of 5 on Trustpilot over 2 reviews: 0% of customers give five stars and 50% one star.
Clothing Store Streetwear Store Men's Clothing Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What THRILLS CO sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
THRILLS CO sells on Shopify, 88% of its catalogue in stock. The best seller is Online Gift Card, at A$25.00–A$500.00, followed by Thrills Military Oversize Fit Tee - White and Sophie Skirt - Ash Blue.
#1Online Gift CardTHRILLS COA$25.00–A$500.00In stock
#2Thrills Military Oversize Fit Tee - WhiteTHRILLS COA$50.00In stock
#3Sophie Skirt - Ash BlueTHRILLS COA$18.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places THRILLS CO in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 23% of the catalogue
- In stock
- 88%
- Upper price quartile
- US$55.79
- Currency
- AUD
04 · Ads
What THRILLS CO is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
THRILLS CO runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since March 2024 (image, text, video).
Shop New ArrivalsThrills7 Oct 2026image
Shop New ArrivalsThrills7 Oct 2026image
Shop New ArrivalsThrills7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026Cheap Thrills Cycles Pty Ltdverified
Text ad20 Oct 2026Cheap Thrills Cycles Pty Ltdverified
Text ad20 Oct 2026Cheap Thrills Cycles Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about THRILLS CO.
The creators who tag @thrillsco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thrillsco on Instagram, led by Chris Grundy (18.3k followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CChris Grundy@chrisgrundyphoto · 🇦🇺 AU | Photography visual arts Creator | 18.3k | 1.4% | 3 | Tagged @thrillsco |
06 · Competitors according to Gravity
Who THRILLS CO competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for THRILLS CO among Clothing brands in Australia. The closest is Hoodrich, then JK Attire, Streetwear, Daily Paper, REPRESENT, Hours.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Hoodrichhoodrichuk.com | |||||||
| JK Attirejkattire.co.uk | |||||||
| Streetwearstreetwearofficial.com | |||||||
| Daily Paperdailypaperclothing.com | |||||||
| REPRESENTrepresentclo.com | |||||||
| Hourshourscollection.com |
07 · Company
The company behind THRILLS CO.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
THRILLS CO is a company based in Byron Bay, Australia, on a domain registered in July 2010. It is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Byron Bay
- Founded
- Data not available
- Domain registered
- 21 Jul 2010
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thrills.co · Shopify · AUD
- Catalogue
- 404 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about THRILLS CO
What people ask Google about THRILLS CO.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is THRILLS CO a legit company?
According to Gravity by Benchr, THRILLS CO is a brand based in Byron Bay, Australia: its website has existed since July 2010, it sells on a Shopify store, it has 140,558 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is THRILLS CO known for?
THRILLS CO is a subculture-driven lifestyle clothing and fashion brand that sells mens and womens streetwear apparel including tees, hoodies, jeans, and accessories. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 41% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does THRILLS CO cost?
THRILLS CO's best seller, Online Gift Card, sells from A$25.00 to A$500.00 on thrills.co. 88% of the catalogue is in stock. Gravity does not track prices daily: check thrills.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a THRILLS CO discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: THRILLS CO advertises on Facebook and Instagram and on Google, where its offers often run. Check thrills.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy THRILLS CO?
THRILLS CO sells on its own website, thrills.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind THRILLS CO?
Gravity by Benchr records a company based in Byron Bay, Australia, whose domain was registered in 2010, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is THRILLS CO doing well?
Not at the moment. Gravity by Benchr estimates about 184,300 visits to thrills.co in September 2026, down 16% in a month and down 7% over three months. THRILLS CO ranks #187 of 12,275 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does THRILLS CO use?
Gravity by Benchr identifies thrills.co as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since March 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is THRILLS CO's ad budget?
Gravity by Benchr does not publish a spend figure for THRILLS CO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, THRILLS CO ranks #187 of 12,275 by estimated traffic. Its closest competitors on the same market are Hoodrich, JK Attire, Streetwear, Daily Paper and REPRESENT. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with THRILLS CO.